IT 기술력으로 대한민국을 연결하다: 메쉬코리아의 성공 메커니즘 분석

유정범(Jeong-bum Rhyu),박재홍(Jae-hong Park),이동근(Dong-gun Lee),박기찬(Kichan Park) 한국경영학회 2021 Korea Business Review Vol.25 No.신년 특별호

온라인 쇼핑 시장의 발전과 코로나19 바이러스의 확산으로 비대면 생활 시대가 점진되면서 라스트 마일 시장(Last Mile Market)은 유래 없는 호황을 맞이하고 있다. 이제는 배송의 대상이 음식에 국한되지 않고 편의점, H&B 스토어 등 비(非)음식분야까지 서비스가 보편화 되었다. 본 연구는 라스트 마일 업계에서 IT(Information Technology) 기술력을 기반으로 성공적인 성장을 거듭하고 있는 메쉬코리아의 성공 사례를 자원기반이론(RBV)의 확장 모델로 평가되는 SER-M 패러다임을 통해 분석했다. 주체의 특성, 환경적 조건, 자원의 역량요인 등이 융합 · 결합을 통해 어떠한 메커니즘을 형성하여 성공할 수 있었는지, 그리고 더 큰 성장을 위해 어떤 도전과제에 직면하고 있는지를 살펴보았다. 분석결과, 선순환적 성장 메커니즘을 구축시켜준 주요 원동력은 다음과 같이 나타났다. 첫째, 주체변수의 특성은 창업가의 기업가정신으로 나타났다. 메쉬코리아의 창업주 유정범 대표는 아버지의 장례식장에서 배달 시스템의 비효율성을 보면서 이를 개선하기 위해 창업을 결심했다. 유대표의 기업가 정신은 현장 중시 철학인 ‘우문현답’, 모두에게 이익이 되도록 하려는 모토인 ‘세상에서 가장 깨끗한 1원의 가치’, 그리고 흔히 라이더(Rider)라 부르는 배송기사들에 대한 ‘섬김의 리더십’실천으로 부각된다. 둘째, 성공을 위한 환경적 요인은 온라인 쇼핑이 활성화되어 라스트 마일 사업이 확대된 시장 환경, 인공지능(AI), 빅데이터 등 다양한 기술의 발전에 힘입어 신유통 등 물류 시장에 혁신의 바람을 불게 한 시대적 환경, 그리고 코로나-19 신종 바이러스 확산에 따른 강력한 사회적 거리두기 조치등의 정책적 환경이 새로운 기회를 제공한 것으로 나타났다. 셋째, 유정범 대표의 기업가 정신과 코로나 팬데믹 환경에 더하여 메쉬코리아가 보유하고 있는 인적, 물적 자원을 업계에서 유일하게 직영 구조로 운영하는 전략적 자원으로 구축 및 활용함으로써 글로벌 배송 업체까지도 벤치마킹하고자 하는 메쉬코리아의 선순환적 성공 메커니즘이 사내외로 확산되고 있음을 확인하였다. 논문의 마지막 부분에서는 대부분의 사업과 산업이 어려움에 처한 상황에서도 배송업계에 대한 낙관적 전망에 따라 포화상태로 접어들고 있는 라스트 마일 업계에서 메쉬코리아가 향후 직면하게 될 도전과제에 대하여 살펴보았다. 본 연구는 메쉬코리아의 성공적 성장사례를 통해 스타트업 기업들의 시장진입 및 성장전략, 그리고 그 과정에서 직면하게 되는 이슈와 과제를 어떻게 대응하고 극복해 갈 것인지에 대한 방법을 토론하는 데 그 의미를 두고자 하였다. The Last Mile Market is experiencing an unprecedented boom due to advent of the non-faceto-face life era caused by the development of the online shoppong market and the spread of the COVID-19. The target of delivery is not limited to food, and services have become common in non-food fields such as convenience stores and H&B stores. This study analyzed the success cases of Mesh Korea, which has achieved successful results based on IT(Information Technology) in the Last Mile Industry, through a ser-M model. and this study examines what kind of mechanisms the subject, environment, and resourse factors could have formed and succeeded through fusion and combination, and what challenges they face for greater growth. CEO Rhyu Jeong-beom, founder of Mesh Korea, decided to start a business in order to improve the inefficiency of the delivery system at his father’s funeral. His entrepreneurship is “Woo Moon Hyeon-dap(The answer to our problem is in the field),” a philosophy that focuses on the field, “the cleanest value of 1 won in the world,” and the leadership of serving delivery riders. Environmental factors for success were analyzed by dividing in to Market Environment in which the Last Mile Market has expanded due to active online shopping, The environment of the times in which various technologies such as AI(artificial intelligence) and big data have been developed to blow the wind of innovation in the logistics market. and Policy Environment such as strong social distancing following the spread of the COVID-19. This study presents the challenges that Mesh Korea will face in the future in the last mile industry, which is saturated with indyustry optimism. And it is meaningful in discussing how to overcome the start-up and growth of start-up companies and the challenges they will face through the case of Mesh Korea.

지방흡입술 후 괴사성 근막염과 동반하여 발생한 독성 쇼크 증후군

유희선(Hee Seon Rhyu),박민호(Min Ho Park),김정철(Jung Chul Kim),류성엽(Seong Yeop Rhyu),박영규(Young Kyu Park),김형록(Hyeong Rok Kim),김동의(Dong Yi Kim),김영진(Young Jin Kim),김신곤(Shin Khon Kim),주재균(Jae Kyun Ju) 대한외과학회 2008 Annals of Surgical Treatment and Research(ASRT) Vol.74 No.3

DVB-H antenna structure using Z-type hexagonal ferrite for folder-type mobile phones

Rhyu, Hanphil,Jung, Chang Won,Lee, Byungje Wiley Subscription Services, Inc., A Wiley Company 2009 MICROWAVE AND OPTICAL TECHNOLOGY LETTERS Vol.51 No.9

<P>A new internal antenna structure using a Z-type hexagonal ferrite is introduced for the DVB-H reception in folder-type mobile phones. The antenna element operates as a coupling element to excite the chassis as a radiator. Using a Z-type hexagonal ferrite, the proposed antenna can be designed with a considerably low volume of 0.75 cm<SUP>3</SUP> and meets the requirements of antenna for the DVB-H service. The high isolation over 15 dB between the DVB-H band and the communication bands (GSM, DCS, and PCS) is obtained. © 2009 Wiley Periodicals, Inc. Microwave Opt Technol Lett 51: 2196–2199, 2009; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/mop.24551</P>

Role of Reactive Oxygen Species in TGF-β1-Induced Mitogen-Activated Protein Kinase Activation and Epithelial-Mesenchymal Transition in Renal Tubular Epithelial Cells

Rhyu, Dong Young,Yang, Yanqiang,Ha, Hunjoo,Lee, Geun Taek,Song, Jae Sook,Uh, Soo-taek,Lee, Hi Bahl American Society of Nephrology 2005 Journal of the American Society of Nephrology Vol.16 No.3

<P>Epithelial-mesenchymal transition (EMT) plays an important role in renal tubulointerstitial fibrosis and TGF-beta1 is the key inducer of EMT. Phosphorylation of Smad proteins and/or mitogen-activated protein kinases (MAPK) is required for TGF-beta1-induced EMT. Because reactive oxygen species (ROS) are involved in TGF-beta1 signaling and are upstream signaling molecules to MAPK, this study examined the role of ROS in TGF-beta1-induced MAPK activation and EMT in rat proximal tubular epithelial cells. Growth-arrested and synchronized NRK-52E cells were stimulated with TGF-beta1 (0.2 to 20 ng/ml) or H(2)O(2) (1 to 500 microM) in the presence or absence of antioxidants (N-acetylcysteine or catalase), inhibitors of NADPH oxidase (diphenyleneiodonium and apocynin), mitochondrial electron transfer chain subunit I (rotenone), and MAPK (PD 98059, an MEK [MAP kinase/ERK kinase] inhibitor, or p38 MAPK inhibitor) for up to 96 h. TGF-beta1 increased dichlorofluorescein-sensitive cellular ROS, phosphorylated Smad 2, p38 MAPK, extracellular signal-regulated kinases (ERK)1/2, alpha-smooth muscle actin (alpha-SMA) expression, and fibronectin secretion and decreased E-cadherin expression. Antioxidants effectively inhibited TGF-beta1-induced cellular ROS, phosphorylation of Smad 2, p38 MAPK, and ERK, and EMT. H(2)O(2) reproduced all of the effects of TGF-beta1 with the exception of Smad 2 phosphorylation. Chemical inhibition of ERK but not p38 MAPK inhibited TGF-beta1-induced Smad 2 phosphorylation, and both MAPK inhibitors inhibited TGF-beta1- and H(2)O(2)-induced EMT. Diphenyleneiodonium, apocynin, and rotenone also significantly inhibited TGF-beta1-induced ROS. Thus, this data suggest that ROS play an important role in TGF-beta1-induced EMT primarily through activation of MAPK and subsequently through ERK-directed activation of Smad pathway in proximal tubular epithelial cells.</P>

Role of Reactive Oxygen Species in TGF-β1-Induced Mitogen-Activated Protein Kinase Activation and Epithelial-Mesenchymal Transition in Renal Tubular Epithelial Cells

Rhyu, Dong-Young,Yang, Yanqiang,Ha, Hun-Joo,Lee, Geun-Taek,Song, Jae-Sook,Uh, Soo-Taek,Lee, Hi-Bahl 이화여자대학교 약학연구소 2005 藥學硏究論文集 Vol.- No.16

Epithelial-mesenchymal transition (EMT) plays an important role in renal tubulointerstitial fibrosis and TGF-β1 is the key inducer of EMT. Phosphorylation of Smad proteins and/or mitogen-activated protein kinases (MAPK) is required for TCP-β1-induced EMT. Because reactive oxygen species (ROS) are involved in TCF-β1 signaling and are upstream signaling molecules to MAPK, this study examined the role of ROS in TGF-β1-induced MAPK activation and EMT in rat proximal tubular epithelial cells. Growth-arrested and synchronized NRK-52E cells were stimulated with TGF-β1 (0.2 to 20 ng/ml) or H_(2)O_(2) (1 to 500 ㎛) in the presence or absence of antioxidants (N-acetylcysteine or catalase), inhibitors of NADPH oxidase (diphenyleneiodonium and apocynin), mitochondrial electron transfer chain subunit I (rotenone), and MAPK (PD 98059, an MEK [MAP kinase/ERK kinase] inhibitor, or p38 MAPK inhibitor) for up to 96 h. TGF-β1 increased dichlorofluoresceinsensitive cellular ROS, phosphorylated Smad 2, p38 MAPK, extracellular signal-regulated kinases (ERK) 1/2, α-smooth muscle actin (α-SMA) expression, and fibronectin secretion and decreased I-cadherin expression. Antioxidants effectively inhibited TGF-β1-induced cellular ROS, phosphorylation of Smad 2, p38 MAPK, and ERK, and EMT. H_(2)O_(2) reproduced all of the effects of TGF-β1 with the exception of Smad 2 phosphorylation. CHemical inhibition of ERK but not p38 MAPK inhitited TGF-91-induced Smad 2 phosphorylation, and both MAPK inhibitors inhibited TGF-β1- and H_(2)O_(2)-induced EMT. Diphe-nyleneiodonium, apocynin, and rotenone also significantly inhibited TGF-β1-indured ROS. Thus, this data suggest that ROSplay an important role in TGF-β1-induced EMT primarily through activation of MAPK and subsequently through ERK-directed activation of Smad pathway in proximal tubular epithelial cells.

Application of Three-Dimensional Light Microscopy for Thick Specimen Studies

Rhyu, Yeon Seung,Lee, Se Jeong,Kim, Dong Heui,Uhm, Chang-Sub Korean Society of Microscopy 2016 Applied microscopy Vol.46 No.2

The thickness of specimen is an important factor in microscopic researches. Thicker specimen contains more information, but it is difficult to obtain well focused image with precise details due to optical limit of conventional microscope. Recently, a microscope unit that combines improved illumination system, which allows real time three-dimensional (3D) image and automatic z-stack merging software. In this research, we evaluated the usefulness of this unit in observing thick samples; Golgi stained nervous tissue and ground prepared bone, tooth, and non-transparent small sample; zebra fish teeth. Well focused image in thick samples was obtained by processing z-stack images with Panfocal software. A clear feature of neuronal dendrite branching pattern could be taken. 3D features were clearly observed by oblique illumination. Furthermore, 3D array and shape of zebra fish teeth was clearly distinguished. A novel combination of two channel oblique illumination and z-stack imaging process increased depth of field and optimized contrast, which has a potential to be further applied in the field of neuroscience, hard tissue biology, and analysis of small organic structures such as ear ossicles and zebra fish teeth.

High Voltage Electron Microscopic Image of Red Blood Cell in the Blood Vessel of Mouse Brain

Rhyu, Im Joo Korean Society of Microscopy 2017 Applied microscopy Vol.47 No.2

Kinetic Studies on Bromine-Exchange Reactions of Antimony Tribromide with $\alpha$-Phenyl-n-butyl and $\alpha$-Phenyl-i-butyl Bromides in Nitrobenzene$^\dag$

Rhyu, Sok-Hwan,Choi, Sang-Up Korean Chemical Society 1987 Bulletin of the Korean Chemical Society Vol.8 No.5

The rate of bromine-exchange reaction between antimony tribromide and ${\alpha}-phenyl-n-butyl$ bromide in nitrobenzene has been determined, using antimony tribromide labelled with Br-82. The results indicate that the exchange reaction follows the first-order kinetics with respect to the organic bromide, and either the second- or first-order kinetics with respect to antimony tribromide depending on its concentration. The third-order rate constant obtained was 7.50 ${\times}10^{-2}l^2mol^{-2}s^{-1}$ at 28$^{\circ}$C. Similar study on the bromine-exchange reaction between antimony tribromide and ${\alpha}$-phenyl-i-butyl bromide has also been carried out. The results of the study show the same kinetic orders as the ones observed with $\alpha$-phenyl-n-butyl bromide. The third-order rate constant observed was 2.40 ${\times} 10^{-2} l^2mol^{-2}s^{-1}$ at 28$^{\circ}$C. The activation energy, the enthalpy of activation and the entropy of activation for the two exchange reactions mentioned above have been determined. The reaction mechanisms for the exchange reactions are discussed.

A Study on the Resistance and Wake Characteristics of a Full Ship Series

Rhyu, Seong-Sun,Kim, Hyo-chul The Society of Naval Architects of Korea 1997 Journal of ship and ocean technology Vol.1 No.1

A series of towing tank tests were carried out for 18 full ship models of high block coefficients. The resistance coefficients and wake distribution at the propeller plane were measured and carefully examined. Regression analysis was employed to find out the relationships with the hull form parameters. Equations for wave resistance coefficient, form factor, and nominal wake are given. A harmonic analysis of measured wake was performed to look into the influence of the local stern shape on the magnitude of fluctuating wake components at three different radii. The amplitude of wake harmonics was also expressed by regression quations. It was found that the regression formulas were very useful in estimating resistance and circumferential wake characteristics of full ship models. It was also considered that the formulas presented in this paper could be utilized in the hull form improvement in a preliminary design.

Radix Angelica Elicits Both Nitric Oxide-Dependent and Calcium Influx-Mediated Relaxation in Rat Aorta

Rhyu, Mee-Ra,Kim, Jung-Hyun,Kim, Eun-Young Lippincott Williams Wilkins, Inc. 2005 Journal of cardiovascular pharmacology Vol.46 No.1

This study examined the vascular relaxation produced by Radix Angelica (AG; Dong Quai) and its possible mechanisms in isolated rat aortic rings precontracted with norepinephrine. The butanolic fraction (AgBt) of the crude extract of AG causes gradual endothelium-independent relaxation, which was unaffected by five different potassium channel inhibitors. AgBt attenuated the CaCl2-induced vasoconstriction in high-potassium depolarized medium; this required less than one-tenth the concentration needed to elicit vascular relaxation. An aqueous fraction (AgDw) of the crude extract induced transient acute relaxation, which was virtually abolished by endothelial ablation and pretreatment with L-NNA. L-Arginine fully reversed the action of L-NNA. Methylene blue and atropine significantly attenuated the relaxation, but indomethacin did not. Ferulic acid, the main active component in AG, relaxed both endothelium-intact and -denuded rings, while L-NNA, methylene blue, or atropine did not modify the relaxation. Ferulic acid also did not attenuate the CaCl2-induced contraction in high-potassium depolarized medium. In conclusion, Radix Angelica leads to both endothelium-dependent and -independent relaxation of isolated rat aorta. Increased formation of NO might contribute to the endothelium-mediated relaxation, while inhibition of the calcium influx might be an important mechanism in direct smooth muscle relaxation. A substance other than ferulic acid might create these effects.