화강암질암지역 토석류 산사태 예측을 위한 로지스틱 회귀모델의 수정 및 적용 - 강릉지역을 대상으로

조용찬,채병곤,김원영,장태우,Cho, Yong-Chan,Chae, Byung-Gon,Kim, Won-Young,Chang, Tae-Woo 대한자원환경지질학회 2007 자원환경지질 Vol.40 No.1

본 연구는 화강암질암 지역의 자연사면에서 발생하는 토석류 산사태의 발생지점을 확률론적 예측하기 위하여 기 개발된 로지스틱 회귀모델을 수정하고자 한다. 기 모델의 단점인 일부 범주형 변수사용을 제거하여 예측률의 신뢰도 및 예측도면 작성시의 정확성을 높인 새로운 예측모델을 제안하고자 한다. 새롭게 개발된 모델은 암상, 지형인자 2개 및 토질인자 3개를 사용하여 통계적으로 86%이상의 예측률을 확보하였다. 본 모델의 적용성을 검증하기 위하여 태풍 '루사'로 인해 산사태가 집중적으로 발생한 강릉지역에 적용하여 산사태 예측도를 작성하였다. 예측결과 사천지역의 경우 본 모델에서 고려하지 못한 산불의 영향으로 산불피해지역에서 근소한 차이를 보여주고 있으나, 주문진-연곡지역의 경우는 예측결과가 실제 산사태 발생위치와 잘 일치하고 있다. 따라서 본 모델은 우리나라의 화강암질암지역에 적용하여 널리 활용될 수 있을것으로 판단된다.

프로농구 구단의 마케팅믹스와 관계의 질 및 행동의도의 구조적 관계 검증

조용찬(Cho, Yong-Chan),신승애(Shin, Seung-Ae),남재준(Nam, Jae-Jun) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.1

The purpose of this study is to establish a marketing strategy in line with the characteristics of men’s pro basketball by verifying the structural relationship among variables of marketing mix, relational quality and behavioral intention in professional basketball teams and by inspecting the mediating effect of the relational-quality factor in causality among these things. To achieve this objective, a questionnaire survey was conducted targeting totally 400 copies of samples through sampling by 200 copies in each team targeting the spectators who directly visited the home grounds of Anyang KGC and Goyang Orions in order to watch the men’s pro-basketball games in 2013-2014. Excluding 18 copies of the insincere questionnaire out of this, 382 copies were used in the final analysis. The collected data were carried out EFA(ex-ploratory factor analysis) by using SPSS 18.0 Windows Version. The goodness-of-fit and the individual hypothesis in a research model were verified through CFA(confirmatory factor analysis) and SEM(Structural Equation Model) with the application of AMOS 18.0. According to the research method and procedure in the above, the following conclusions were obtained. First, marketing mix was indicated to have significant influence upon behavioral intention. Second, marketing mix was indicated to have significant influence upon relational quality. Third, relational quality was indicated to have significant influence upon behavioral intention. Fourth, marketing mix was indicated to have significant influence upon behavioral intention after passing through the relational quality, thereby having been shown to have the perfect mediating effect.

KLPGA 골프대회 타이틀스폰서십 활동이 브랜드인지도, 브랜드이미지 및 브랜드충성도에 미치는 영향

조용찬(Cho, Yong-Chan),남재준(Nam, Jae-Jun),권선아(Kwon, Sun-A) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.2

This study analyzes on influence of KLPGA(Korea Ladies Professional Golfers" Association) sponsorship activity upon brand awareness, brand image, and brand loyalty based on theoretical ground of prior researches. Thus, the aim is to offer useful basic data that can be utilized as a marketing strategy for title sponsor contract to KLPGA authorities for activating KLPGA(Korea Ladies Professional Golfers" Association). It selected 280 galleries, who directly visited Sky 72 Golf Club for watching a game of "KB Financing STAR Championship Golf Tournament," as the final significant sample, and carried out frequency analysis, exploratory factor analysis, correlation analysis, reliability analysis, and multiple regression analysis by using SPSS 18.0 Window Version. As a result, first, the communication and the event contribution out of title sponsor activity were indicated to have significant influence upon brand awareness. However, image improvement was indicated not to have significant influence. Second, the communication and the event contribution out of title sponsor activity were indicated to have significant influence upon brand image. However, image improvement was indicated not to have significant influence. Third, the image improvement and the event contribution out of title sponsor activity were indicated to have significant influence upon brand loyalty. However, communication was indicated not to have significant influence.

프로배구 여성 관람객의 관람의사에 따른 귀납적 차이 분석

조용찬(Cho Yong-Chan),신승애(Shin Seung-Ae) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.4

The purpose of this study is to analyze difference in its contents by collecting the spectating intentions of female spectators, who view professional volleyball and female professional volleyball, with qualitative data. It carried out targeting 450 women who directly visited stadiums where are located in Seoul, Gyeonggi, Incheon, Daejeon, and Cheonan. 210 copies of professional volleyball and 208 copies of female professional volleyball were used in the final analysis. Frequency analysis and T-test were carried out by using SPSS Ver. 18.0. Data analysis in the open-ended written questionnaire was elicited the following results by carrying out the inductive analysis. First, the female spectators of professional volleyball were shown difference in the spectating intention between male volleyball and female volleyball according to age. Second, the inductive analysis on the spectating intention of professional volleyball was classified into the original data with 559 pieces, the detailed sphere with 33 pieces, and the general sphere with 11 pieces. It was indicated to be categories in order of team/fan consciousness, leisure, fun, game item/viewing, atmosphere, cheer, removal of stress, recommendation, social gathering, event, and environment. Third, the inductive analysis on the spectating intention of female professional volleyball was classified into the original data with 499 pieces, the detailed sphere with 33 pieces, and the general sphere with 14 pieces. It was indicated to be categories in order of team/fan consciousness, game item/viewing, removal of stress, corporate recommendation, fun, leisure, atmosphere, cheer, recommendation, social gathering, acquaintance's support, environment, event, and others.

프로농구 관람객의 스타선수 속성과 관람만족, 팀 충성도 및 관람 후 행동의 관계

조용찬(Cho, Yong-Chan),신승애(Shin, Seung-Ae),남재준(Nam, Jae-Jun) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.3

This study intends to identify the model verification for relation between the attributes of star player of pro basketball spectators, satisfaction in view, team loyalty and behavior after watching. To this end, questionnaire was performed to 390 spectators visiting basketball court in Seoul, Gyeonggi & Incheon to view games of 2011-2012 pro basketball season. Among the collected question papers, 356 sheets except 34 sheets (filled in roughly) were used as final data. The searching factor analysis, reliability analysis and correlation analysis of the collected data were performed by using SPSS 18.0 Window Version and Confirmatory factor analysis (CFA) and Structural Equation Model (SEM) were performed by using AMOS 18.0 to make the following result. First, it is found that satisfaction in view is positively affected by attributes of star player. Second, it is found that team loyalty is positively affected by satisfaction in view. Third, it is found that behavior after view is not positively affected by satisfaction in view. Fourth, it is found that behavior after view is positively affected by team loyalty.

프로야구 타이틀 스폰서십 활동이 기업이미지 및 구매결정에 미치는 영향

조용찬(Cho Yong-Chan),설정덕(Sul Jung-Dug),이명석(Lee Myung-Suk) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.2

The objective of this study was to analyze the influence that the activity of pro-baseball title sponsorship has on the CI and purchase decision to provided basic materials on the effect for enterprise to participate in the pro-baseball title sponsorship. The following result was drawn on the basis of objective of study. Checking if the activity of pro-baseball title sponsorship was recognized or not due to demographic and statistical property (gender, age, schooling, occupation), it was recognized through relay broadcasting, new/newspaper article, portal Internet site, admission ticket, etc. The communication activity. title sponsor activity and image enhancing activity of enterprise was found to have significant influence on the specialized image. The communication activity of title sponsor activity and image enhancing activity of enterprise was found to have significant influence on trust image. The communication activity of title sponsor activity and image enhancing activity of enterprise was found to have significant influence on the image of social contribution. The communication activity of title sponsor activity and image enhancing activity of enterprise was found to have significant influence on the intent to purchase. The communication activity of title sponsor activity of enterprise was found to have significant influence on the trust of consumer.

프로농구 스타선수 이미지가 관람만족, 구단이미지 및 재관람의도에 미치는 관계 분석

조용찬(Cho, Yong-Chan),신승애(Shin, Seung-Ae) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.2

The objective of this study is to clarify the verification of model on the relation between the image of pro-basketball star player and satisfaction in viewing, club image and intent to view again. To this end, questionnaires were done to 300 spectators who visited basketball court in Seoul, Gyeonggi and Incheon to view the pro-basketball season in 2011-2012. Among the collected question papers, 282 ones excluding the 18 ones insincerely filled were utilized as the final data. The collected data was analyzed by searching factor analysis, reliability analysis and correlation analysis through SPSS 18.0 Window Version and by Confirmatory factor analysis (CFA) through AMOS 18.0. The following result was drawn by performing Structural Equation Model (SEM). First, the image of star player was found to positively affect satisfaction in viewing. Second, satisfaction in viewing was not found to positively affect the club image. Third, satisfaction in viewing was found to positively affect intent to view again. Fourth, the club image was found to positively affect intent to view again. Fifth, the image of star player image was found to positively affect the club image. Sixth, the image of star player image was found to positively affect intent to view again.

프로농구 관중의 관람만족 요인, 구단이미지 및 재구매의도의 관계

조용찬(Cho Yong-Chan),남재준(Nam Jae-Jun) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.1

The objective of this study was to define the relationships among satisfaction of watching factor, team image, and re-purchase intention by professional basketball spectators. So as to accomplish the purpose of this study, the questionnaires were distributed to the 300 spectators who directly watched professional basketball at Anyang KT&G Kites and Wonju Dongbu Promy. 266 out of 300 copies were selected for the effective data. Frequency analysis, reliability analysis, exploratory factor analysis were carried out by using SPSS 18.0 Window Version. Also, Confirmatory factor analysis(CFA) and Structural Equation Model(SEM) analysis were used by using AMOS 18.0. The following results were acquired through above analysis. First, satisfaction of watching factor had no influence on re-purchase intention. Second, satisfaction of watching factor had influence on team image. Third, team image had influence on re-purchase intention. Fourth, team image was indicated to have the mediating effect on relationship between satisfaction of watching factor and re-purchase intention.

e-스포츠 관중의 관람동기에 관한 척도 개발과 관람동기와 만족도와 재 관람의도 관계의 탐색적 분석

조용찬(Cho, Yong-Chan),이뢰(LiLei) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.1

The objective of study is to research on the connection between watching motivations, satisfaction and Re-watching intentions. In this instance, have carried out questionnaires and in-depth interviews. This study investigated those audiences, who had watched the Busan Gwanganri and Shanghai Dengyun Electronic sports Event during the estival Event of League of lengend 2015, as objects. The descriptive statistical analysis was carried out by utilizing SPSS 20.0 Window Version and AMOS 16.0 statistics program. And to analyze connection among measurement variables, the correlation coefficient was obtained. To examine data construction, the basic analysis was carried out frequency analysis. To examine how accurately a concept necessary for verifying hypotheses is being measured, the reliability and validity were examined. The results of connection of E-sports audiences’ watching motive, satisfaction and Re-watching intentions are as follow. First, based on Regression Models and from the statistical point of view, audiences’ watching motivations have a positive effect on satisfaction. Second, based on Regression Models and from the statistical point of view,audiences’ watching motivations have a positive effect on Re-watching intentions.

프로야구 게임어플리케이션(App)의 인지된 품질요인이 구단가치인식에 미치는 영향

조용찬(Cho, Yong-Chan),김현정(Kim, Hyun-Jung) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.3

The purpose of this study is to examine the effects of quality factors perceived in professional baseball game applications on recognition over a baseball club’s value. To attain the goal, an online survey was conducted to professional baseball fans using the professional baseball game application of a smartphone game company, C, to collect data. SPSS 21.0 version was employed to conduct frequency analysis, exploratory factor analysis, reliability analysis, independent sample t-test, one-way ANOVA, simple repression analysis, and multiple regression analysis. With the results, conclusions were drawn as follows: first, About the difference of recognition over the value of a baseball club according to the game types, there was significant difference found in baseball club satisfaction and baseball club image. Second, about the difference of baseball club value factors according to their age, there was difference found in baseball club satisfaction and baseball club attitude. Third, among the factors of game quality, entertainment and user interface influenced baseball club attitudes significantly. Fourth, among the factors of game quality, user interface influenced baseball club image significantly. Fifth, baseball club attitudes and baseball club image influenced baseball club satisfaction significantly. Sixth, baseball club satisfaction influenced baseball club loyalty significantly.