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      • KCI등재

        정보기술의 사회공헌성과 메시지프레이밍의 유형이 사용자의 지속사용의도에 미치는 영향에 관한 연구

        윤승정(Seong-Jeong Yoon),김민용(Min-Yong Kim) 한국인터넷전자상거래학회 2017 인터넷전자상거래연구 Vol.17 No.4

        The purpose of this research is to find that how many users can recognize the reCAPTCHA technology and what the most affect antecedents to the continuous of use are. The reCAPTCHA technology gives users not only the web security but also the opportunity of participate for the social contributions. The social contributions mean that users input a distorted characters from the old documents and books to the input box on the web pages. That is to say, it can make an old character or word intelligible. However, many people usually do not know the reCAPTCHA functions. Because of this, users would lose to make the social contributions. Thus, this research is to find which the antecedents can be the most affect factors to the continuous use. Also, we focus on a message framing to know for users what reCAPTCHA functions are there. A message framing leads to users have an opportunity of the participate more in the social contributions. Many users just understand that reCAPTCHA is the only process to use web services on the web pages. Those kinds of use properties do not draw users to use reCAPTCHA continuously and then participation of social contributions will lose a chance. Finally, this research is to find a reasonable and effective message framing. Also, we study the continuous use of reCAPTCHA in two perspectives which are social factors and basic factors. Social factors are perceived social responsibilities and perceived social usefulness. Basic factors are perceived security, perceived personal usefulness and perceived ease of use.

      • KCI등재

        reCAPTCHA 기술의 사회공헌성이 지속사용의도에 미치는 영향에 관한 연구

        윤승정(SeongJeong Yoon),김민용(MinYong Kim) 한국IT서비스학회 2016 한국IT서비스학회지 Vol.15 No.2

        The purpose of this study is to find the continuance intention to use for reCAPTCHA technology which has information security and social contributions (decrypting archives) according to the user's pro-social level. In this research, reCAPTCHA technique generally gives users to information security and decrypting archives. However, as a result of preliminary survey, most users were not even aware of information security and social contributions (decrypting archives) functions. Therefore, in this research, we will measure with two kinds of focus. The first is the assumption that there will be also a difference in the continuance use depending pro-social level of the user of information technology, second we explain only the function of information security to the first group as well as decrypting archives to the second group. Generally, pro-social means that degree of understanding and supporting to the other people's interest, actions, needs, help, and care. In this research, we assume that if users have a low level of others care, they might evaluate that reCAPTCHA technology's social contributions is low. While they have a high level of others care, they recognize reCAPTCHA technology's social contribution is high and then they tend to use this technology continuously. Through this research, we finally find the most efficient way to increase the degree of continuance use of information technology.

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