Consumer experiences in fitting rooms in SPA stores

So Jung Yun,Hyein Jung,Ho Jung Choo 한국의류학회 2015 Fashion and Textiles Vol.2 No.1

This study explores fashion consumers’ experiences and behaviors in the fitting room, and tries to understand what their behavior means. The research design is based on the grounded theory and the research question is “What do fashion consumers experience in fitting rooms in SPA stores?” Customers carry out four major actions when using fitting rooms in SPA stores. Firstly, they inspect the physical and aesthetic aspects of the clothing items. Secondly, purchase decision of an item in consideration of its function and price, and the advice of the people who accompany them or friends via social networking sites are processed. Thirdly, consumers are simply enjoying trying them on as a form of entertainment. Fourthly, consumers explore other shopper’ choices when they are waiting in long line to use the fitting room. Then, “enjoying trying on clothes” and the conditions affect it were identified. The pleasure of trying on clothes can be experienced more readily when the reason for shopping is simply leisure, or when the spacious store, wide variety of products, the liberal and independent atmosphere in the fitting room are provided. In this context, participants regarded advice from sales assistants as rather burdensome.

"숙녀의 화장방"에서는 무슨 일이 있었는가?: 레이디 메리 워틀리 몬태규와 오거스턴 풍자의 젠더

이시연 ( Si Yeon Lee ) 한국18세기영문학회 2007 18세기영문학 Vol.4 No.1

조나단 스위프트의 화장방 담론 : 여성의 아름다움, 몸, 그리고 젠더 위계

강문순 ( Moon Soon Kang ) 한국영미문화학회 2008 영미문화 Vol.8 No.2

드레스룸의 결로발생 환경 및 저감방안에 관한 연구

김예진(Kim, Ye Jin),이준혜(Lee, June Hae),이창래(Lee, Chang Rae),여명석(Yeo, Myoung Souk),김광우(Kim, Kwang Woo) 대한건축학회 2017 大韓建築學會論文集 : 構造系 Vol.33 No.3

According to living style in Korea changes, having a dress room in an apartment house become more common these days. In Korea, the dress room is often located next to the bathroom, which occurs highest risk of humidity increase and condensation. However, the design requirements for the reducing condensation risk at the dress room have been considering as the same standard as other living spaces, which makes the dress room space difficult to prevent condensation. The purpose of the study is to analyze the condensation occurrence environment of the dress room and to evaluate the methods of reducing the condensation risk. According to result of this study, diminishing condensation of dress room with applying insulation or heating method was inappropriate due to excessive design. Controversy, ventilation, and dehumidification method were successful for reducing condensation risk. In addition, it was found to be particularly efficient to close the bathroom door and ventilate the bathroom for a certain period of time.

중학교 혼성학급의 체육수업 시 탈ㆍ착의 및 탈의실 이용에 관한 연구

김흥태(Heung-Tae Kim),유해용(Hae-Yong Yoo),최경호(Kyoung-Ho Choi) 한국엔터테인먼트산업학회 2011 한국엔터테인먼트산업학회논문지 Vol.5 No.3

본 연구의 목적은 중학교 혼성학급의 체육수업 시 탈·착의 및 탈의실 이용에 대한 현황을 알아보기 위한 것이며, 이를 위해 중학생 440명을 대상으로 탈의실 유ㆍ무에 따른 인식의 차이를 알아보기 위해 t-test와 ANOVA, 그리고 사후검증을 통해 결과를 도출하였다. 탈의실이 설치되어 있는 학교에서의 학생들은 탈ㆍ착의 및 탈의실 이용에 있어서 대체적으로 불편함을 가지고 있었으며, 그 중에서도 탈의실의 ‘편의시설’에 대한 불편함을 많이 호소하는 것으로 나타났다. 또한 탈의실의 ‘편의시설’(p<.001)과 ‘내부환경’(p<.001) 요인에서 남ㆍ여 학생 간에 유의한 차이가 나타났고, 학년별에 있어서는 ‘이용편리’(p<.01)와 ‘이용시간’(p<.05) 요인에 있어서 유의한 차이가 나타났다. 탈의실이 미설치되어 있는 학교에서의 학생들은 탈ㆍ착의에 있어서 대체적으로 불편함을 크게 느끼고 있었고, 탈의실의 필요성에 대해서 높게 요구하고 있는 것으로 나타났다. 또한 남학생보다는 여학생이 탈ㆍ착의에 대한 ‘불편성’과 탈의실의 ‘필요성’에 대해서 높게 나타났고, 학년별에 있어서는 ‘불편성’(p<.01)과 ‘필요성’(p<.001) 요인에 있어서 유의한 차이가 나타났다. 본 연구의 결과를 토대로 중학교 혼성학급에서의 탈ㆍ착의 및 탈의실 이용에 대한 학생들의 불편함과 개선사항을 다시한번 인지하고, 일선 학교에서 뿐만 아니라 관련 기관에서 이에 대한 대책을 강구하는데 기초적인 자료로 활용되었으면 한다. This This study is aim to know on using locker rooms and getting dressed and undressed in coed middle schools and we surveyed 440 middle-school students for both reliability and validity. We used t-test and ANOVA to check students" cognitions in their having locker rooms or not, and Scheffe was used for Post-hoc. Schools which are equipped with locker rooms have those reasons to have them like convenience, comforting to use, forms of facilities, interior, and using time. And students don"t seem to use locker rooms reasonably. There are differences regard of sex to use locker rooms between convenience and interior. Regarding of students" grades, there are differences between convenience and using time. Students who don"t have locker rooms in their school show high needs to have them and feel inconvenient as their sex and grades. Based on the results of this study, students" inconvenience and improvement should be recognized. This research has an aim to provide basic data to set up measures in facilities as well as schools.

CONSUMER ADOPTION OF SMART IN-STORE TECHNOLOGY (SIST): A HIERARCHICAL APPROACH

Hye-Young Kim,Kim K. P. Johnson,Jung Mee Mun,Ji Young Lee 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.8

The explosion of new technologies is transforming the retail industry. In particular, a range of smart technologies (e.g., tablets, smartphones, WiFi, augmented reality, apps, video, virtual catalogs, smart tags) are providing fashion retailers with innovative ways to capitalize on strategic opportunities (Anderson & Exkstein, 2013). Due to the growth of smart in-store technology (SIST) applications in the retailing environment, it is critical for academic researchers to understand consumer responses to these technologies. The technology acceptance model (TAM) (Davis et al., 1989; Davis, Bagozzi, & Warshaw, 1992) is one framework for investigating consumer adoption of SIST. However, research has been equivocal concerning the belief-attitude-intention linkage, especially the mediating role of attitude in TAM. As an attempt to address this issue, this study examines how well TAM explains consumer adoption of SIST. Online survey data were collected from three different SIST settings (i.e., Virtual Mirror vs. Socially Interactive Dressing Room vs. RFID Music Tag). A total of 657 individuals completed the questionnaires resulting in a 27.56% response rate. Excluding participants with incomplete data, responses from 625 individuals (203 for Virtual Mirror; 209 for Socially Interactive Dressing Room; 213 for RFID Music Tag) were included for data analysis. A series of hierarchical multiple regressions was used to analyze the data. Our major findings include: (a) perceived ease of use was found to be a suppressor variable and thus dropped from the model; (b) perceived usefulness was significant in Virtual Mirror (β = .33, p < .01), Socially Interactive Dressing Room (β = .26, p < .01) and RFID Music Tag (β = .18, p < .01); (c) perceived enjoyment was found to be the best predictor of adoption intention of: Virtual Mirror (β = .46, p < .001); Socially Interactive Dressing Room (β = .61, p < .001); and RFID Music Tag (β = .67, p < .001); (d) attitude has a small effect above and beyond the effects of perceived usefulness and perceived enjoyment; and (e) attitude partially mediated the belief-intention linkage in Virtual Mirror. In Socially Interactive Dressing Room and RFID Music Tag, attitude fully mediated the usefulness-intention linkage while it partially mediated the enjoyment-intention relationship. Our findings have implications for improving consumer adoption of SIST. Our data indicate that, although perceived usefulness is clearly important, perceived enjoyment is even more important and should not be overlooked in SIST execution and management. Our results imply that consumers may be willing to tolerate a SIST that does not do a useful task in order to enjoy the SIST experience itself. This finding also suggests that no amount of usefulness will be able to compensate for a SIST that does not provide enjoyment.

CONSUMER ADOPTION OF SMART IN-STORE TECHNOLOGY (SIST): A HIERARCHICAL APPROACH

Hye-Young Kim,Kim K. P. Johnson,Jung Mee Mun,Ji Young Lee 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

The explosion of new technologies is transforming the retail industry. In particular, a range of smart technologies (e.g., tablets, smartphones, WiFi, augmented reality, apps, video, virtual catalogs, smart tags) are providing fashion retailers with innovative ways to capitalize on strategic opportunities (Anderson & Exkstein, 2013). Due to the growth of smart in-store technology (SIST) applications in the retailing environment, it is critical for academic researchers to understand consumer responses to these technologies. The technology acceptance model (TAM) (Davis et al., 1989; Davis, Bagozzi, & Warshaw, 1992) is one framework for investigating consumer adoption of SIST. However, research has been equivocal concerning the belief-attitude-intention linkage, especially the mediating role of attitude in TAM. As an attempt to address this issue, this study examines how well TAM explains consumer adoption of SIST. Online survey data were collected from three different SIST settings (i.e., Virtual Mirror vs. Socially Interactive Dressing Room vs. RFID Music Tag). A total of 657 individuals completed the questionnaires resulting in a 27.56% response rate. Excluding participants with incomplete data, responses from 625 individuals (203 for Virtual Mirror; 209 for Socially Interactive Dressing Room; 213 for RFID Music Tag) were included for data analysis. A series of hierarchical multiple regressions was used to analyze the data. Our major findings include: (a) perceived ease of use was found to be a suppressor variable and thus dropped from the model; (b) perceived usefulness was significant in Virtual Mirror (β = .33, p < .01), Socially Interactive Dressing Room (β = .26, p < .01) and RFID Music Tag (β = .18, p < .01); (c) perceived enjoyment was found to be the best predictor of adoption intention of: Virtual Mirror (β = .46, p < .001); Socially Interactive Dressing Room (β = .61, p < .001); and RFID Music Tag (β = .67, p < .001); (d) attitude has a small effect above and beyond the effects of perceived usefulness and perceived enjoyment; and (e) attitude partially mediated the belief-intention linkage in Virtual Mirror. In Socially Interactive Dressing Room and RFID Music Tag, attitude fully mediated the usefulness-intention linkage while it partially mediated the enjoyment-intention relationship. Our findings have implications for improving consumer adoption of SIST. Our data indicate that, although perceived usefulness is clearly important, perceived enjoyment is even more important and should not be overlooked in SIST execution and management. Our results imply that consumers may be willing to tolerate a SIST that does not do a useful task in order to enjoy the SIST experience itself. This finding also suggests that no amount of usefulness will be able to compensate for a SIST that does not provide enjoyment.

Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising

Gallayanee Yaoyuneyong,Jamye K. Foster,Leisa R. Flynn 한국마케팅과학회 2014 Journal of Global Fashion Marketing Vol.5 No.4

Driven by advancements in technology and continuing improvements in the Internet, atransformation in the way consumers shop is taking place. Despite the shortcomings of remote shopping, web-based fashion sales continue to rise (Batista, 2013), and virtual dressing room (VDR) technology should contribute to this trend. Currently there are two technologies for delivering VDR online: Virtual Reality (VR) and AugmentedReality (AR). Important questions linger regarding how consumers will use these newtechnologies and how VDR will impact consumer attitudes and purchase intentions. Drawing on Uses and Gratifications (U&G) theory, this paper proposes entertainmentvalue, informativeness and web irritation, along with consumer innovativeness andeconomic motivation to shop online, as key factors influencing consumer use of VDRtechnology. Additionally, it is proposed that use of VDR will reduce consumers’perceived risks regarding buying apparel online and have a positive effect on consumer self-confidence, customer–brand relationships and consumers’ online e-shoppingbehavior.

전문가 설문 분석을 통한 백스테이지 공간의 선호도 연구

유재우,임채진 한국문화공간건축학회 2014 한국문화공간건축학회논문집 Vol.- No.46

The previous papers were analyzed to find out how to configure and arrange the backstage spaces reasonably among the spaces to run the performance, to rehearse the performance, to prepare the performance and to do others. On the process, surveys from experts who used backstage were conducted, and those were compared and analyzed as well. Especially, venues were classified medium size theatre, mid-large theatre, and grand size theatre, and according to the venue sizes, how backstage spaces and compositions were need to be planed was analyzed in details. Especially, survey was conducted about type, scale and size of dressing room, rehearsal room and other backstage spaces, and through this process, we suggested the most effective way to arrange the backstage spaces. We also reviewed correlation between stage and other spaces, and adequacy about adjacency of the stage and made it as the important design index to a designer who make plan for the future performance theatre.

Introduction: Fashion and smart virtual reality

Eun Young Kim,Pekka Mattila 한국마케팅과학회 2014 Journal of Global Fashion Marketing Vol.5 No.4

This special issue of the Journal of Global Fashion Marketing, “Fashion and SmartVirtual Reality”, focused on aspects of innovative business solutions for strategicfashion marketing. The articles represent the broad range of research being conducted by global researchers focusing on fashion retail technology. Importantly, the articlesprovide insights to enable practitioners and academic researchers to build acomprehensive framework for strategic technology conversion for effective marketingcommunications, visual merchandising and smart virtual retailing in the fashionmarket.