여중생의 외모관심도가 화장행동 및 화장품 소비성향에 미치는 영향 -광주지역을 중심으로-

나윤영 ( Yun Young Na ),송선영 ( Seon Young Song ) 서울과학기술대학교 과학문화전시디자인연구소 2014 한국과학예술융합학회 Vol.18 No.-

본 연구는 여중생의 외모관심도가 화장행동 및 사용실태, 화장품 소비성향에 미치는 영향을 분석하여 빠르게 변화하는 청소년 화장품 시장의 상품 기획 및 마케팅 전략에 기여하고자 하였다. 본 연구를 위하여 광주지역의 여중생 180 명을 대상으로 설문조사를 통하여 자료를 수집하여 SPSS(Statistical Package for the Social Science) WIN20.0 프로그램을 이용하여 분석하였다. 연구대상자의 일반적 특성을 파악하기 위하여 빈도와 백분율을 산출하였으며, 외모관심도, 화장행동 및 사용실태, 화장품 소비성향에 대한 빈도분석을 실시하였고, 외모관심도에 따른 화장행동 및 사용실태, 화장품 소비성향을 분석하였고 일반적 특성 변인에 따라 어떤 차이를 나타내는지 알아보기 위해 교차분석하였다, 여중생의 외모관심도를 측정한 결과 외모관심그룹이 전체의 46.7%, 외모무관심그룹이 53.3%로 나타났다. 이 연구를 수행하여 조사결과를 분석한 결과 다음과 같은 결론을 얻었다. 첫째, 외모관심도에 따른 화장행동 분석결과, 외모관심그룹의 경우 학교안에서는 기초+BB 크림+립제품류가 27.4%, 학교 밖에서는기초+BB 크림+립제품류+ 아이라인, 마스카라 가35.4%로 외모무관심그룹에 비 해 색조화장을 두드러지게 하는 것으로 나타났다. 둘째, 외모관심도에 따른 화장품 사용실태를 분석한결과, 외모관심그룹은 기조화장품 중 스킨.로션, 클렌징 순으로 가장 많이 사용한다고 나타났고, 색조화장품 중 BB 크림, 아리라이너, 립스틱의 순으로 나타났다. 그에 반해 외모무관심그룹은 볼터지, 마스카라, 아이새도우 순으로 나타나났다. 세째, 외모관심도에 따른 화장품 소비성향에 대한분석 결과, 외모관심그룹과 외모무관심그룹 모두 화장품 구매는 본인이 직접하고, 화장품 전문점을 통해 화장품을 구매하는 것으로 나타났다. 또한 구매 시 중요시하는 것은 본인의 피부 적합성이 가장 높게 나타났으며 화장품 구입 이유는 화장품을 다 쓰고 난 후 구매 한다가 가장 높게 나타났다. 이러한 결과를 종합해보면, 외모관심도에 따라 화장행동과 화장품 사용에 적극적이었으며 화장품 구매에 대한 관심과 참여의 잠재 가능성을 시사하고 있다고 여겨진다. 따라서 여중생들도 외모에 관심을 가지고 화장품을 구매할 수 있는 소비자로서 특성을 보다 구체적으로 밝혀줌으로써 여중생을 겨냥한 제품기획 및 마케팅 전략수립 시 기초자료로 사용할 수 있을 것으로 사료된다. 또한 청소년들의 무분별한 화장행위 및 사용실태로 인해 부작용의 사례도 연구되어지고 있어 여중생의 화장에 대한 이해를 넓히고 올바른 화장행동과 인식에 대한 교육 방안을 위한 다양한 연구가 필요하리라 사료된다. This study was a wish to contribute to product planning and marketing strategies for youth cosmetics market rapidly changing interest in appearance of female middle school students to analyze the make-up behavior and usage makeup, cosmetics Consumption. Data were collected by conducting a questionnaire survey from from female middle students living in Gwangju. A total of 200 were collected and 180 were used in the analysis after removing incomplete ones. The statistics methods used for data analysis were percentage, frequency analysis using SPSS(Statistics Package for the Social Science) 20.0 program. The frequency and percentages were calculated to determine the general characteristics of female middle school students, interest in appearance, make-up behavior and usage makeup, cosmetics consumption tendency. We analyzed the behavior and Usage makeup, cosmetics consumption patterns according to the interest in appearance. As a result of examining interest in appearance, showed interest in appearance group is at 46.7% and appearance indifferent is at 53.3% Summarizing the results of this study, they are as follows. First, as a result of examining the makeup behavoir according to interest in appearance, interest in appearance group was observed based + BB Cream + Lip products in inside the school and outside of school was observed based + BB Cream + Lip products + Eye line; mascara. Interest in appearance group than indifference in appearance group was observed makeup behavior. Seond, as a result of examining usage based cosmetics according to interest in appearance, interest in appearance group was used to lotion, skin, cleansing, sunscreen. As a result of examining usage color cosmetics according to appearance interest, appearance interest group was used BB Cream, eyeliner, lipstick, mascara. Third, as a result of examining cosmetics consumption tendency according to interest in appearance, cosmetic``s buy was by myself, cosmetics purchasing place was observed cosmetics shop, purchase conditions was observed skin suitability, purchase sources was observed recommendation of friends and acquaintances, purchase cause was observed buying after the bitter using it that cosmetics both appearance interest group and appearance indifference group. According to the above results, there is no significant change on cosmetics consumption tendency in according to interest in appearance but that are makeup``s using age is getting lower. It is judged to be likely desirable to enhance female middle school students… consciousness on cosmetics using and to suggest diverse teenager cosmetic markets through marketing and education in a cosmetic company.

중국 20대 여성의 라이프스타일과 화장품구매행동과의 관계에서 외모관심도의 매개효과

송효정,최미옥 한국미용학회 2023 한국미용학회지 Vol.29 No.6

This study was attempted to find out demographic characteristics of women in their 20s in China, identify lifestyle, appearance interest, and cosmetics purchase behavior, and reveal the mediating effect of appearance interest in the effect of lifestyle on cosmetics purchase behavior. To this end, this study selected a woman in her 20s in China as the subject of the survey and conducted a survey. A total of 491 copies of the survey were used as final analysis data, excluding 15 incomplete or insincere responses among the questionnaires collected from August 1 to August 31, 2023. The data analysis used frequency analysis, factor analysis, reliability verification, technical statistics analysis, correlation analysis, regression analysis, and Sobel test using the SPSSWIN 21.0 program, and the following analysis results were raised. First, the most common characteristics of the survey subjects were the current residence in large cities (Beijing, Tianjin), the final academic background was a four-year university (re-school), unmarried, employed, monthly income was less than 500,000 won, and the average monthly cosmetics purchase cost was less than 200,000 to 300,000 won. Second, the correlation with each sub-factor of lifestyle, appearance interest, and cosmetics purchasing behavior all showed a positive (+) correlation, indicating that the higher the lifestyle, the more active the appearance interest and the higher the cosmetics purchasing behavior. Third, in terms of the impact of lifestyle on appearance interest, the higher the trend-seeking type and personality-seeking type, the higher the appearance interest. Fourth, the higher the trend-seeking type, a sub-factor of lifestyle, the higher the self-directed type of cosmetics purchase behavior, and the higher the trend-seeking type of lifestyle, the higher the brand preference for cosmetics purchase behavior. Fifth, as a result of verifying the mediating effect of appearance interest in the relationship between lifestyle and cosmetics purchase behavior, the mediating effect of appearance interest in the relationship between fashion-seeking type and self-directed type of cosmetics purchase behavior was significant, and the mediating effect of appearance interest in the relationship between fashion-seeking type and cosmetics purchase behavior was significant. The results of step-by-step verification of the mediating effect of appearance interest in the relationship between lifestyle and cosmetics purchase behavior are as follows. In Stage 1 and Stage 2, the significant trend-seeking type no longer significantly affects the self-directed type of cosmetics purchase behavior in Stage 3, indicating that appearance interest completely mediates the relationship between fashion-seeking type and self-directed type of cosmetics purchase behavior, and appearance interest partially mediates the relationship between fashion-seeking type and brand preference type of cosmetics purchase behavior. The results of this study are expected to be used as basic data necessary to identify the characteristics of the lifestyle of women in their 20s in Huabei, China, and to develop and specify cosmetics industry services and marketing strategies based on lifestyle using the results of this study are expected to be used.

뷰티관리행동이 외모관심도에 미치는 영향

설지혜 한국미용예술경영학회 2024 미용예술경영연구 Vol.18 No.3

SNS, which is activated through non-face-to-face activation, easily exposes appearance and creates a shared environment, making appearance comparison and evaluation more active, and interest in appearance is also on the rise. Appearance interest leads to beauty management behavior, and when subjective appearance satisfaction is achieved, appearance interest increases, but the current consumer market is polarizing due to the economic downturn. Beauty management behavior based on this lowers satisfaction with appearance and has a direct impact on the beauty market. This study aims to seek improvement in beauty management behavior as a way to positively change appearance interest by verifying the effect of beauty management behavior on appearance interest. As a result of the study, 195 copies were used as final analysis data after correction and supplementation by conducting a self-written survey of adult men and women in all regions, including Seoul, and among them, the overall beauty management behavior factor was the most influential due to a positive (+) relationship in which aesthetic interest and health interest factors increased as aesthetic management factors increased. In conclusion, as interest in hair loss is on the rise, it provides an opportunity to experience scalp management and provides a double point system when visiting for the diversification and refinement of appearance interests and areas of management so that you can receive compensation or cost savings for the implementation of appearance management. It is hoped that the results of this study can be used as marketing data to revitalize the stagnant beauty consumption market.

체면 지향성이 메이크업 행동에 미치는 영향: 외모관심의 매개효과와 외모인식의 조절된 매개효과

곽진숙 ( Jin-sook Gwak ),김도근 ( Do-geun Kim ) 한국미용학회 2020 한국미용학회지 Vol.26 No.5

This study intends to test the effects of face orientation on makeup behavior through appearance interest and appearance recognition. From September 15 to October 2, 2018, a questionnaire survey was conducted with 233 female residents in Busan. Statistical tests were conducted using SPSS 22.0 and SPSS process macro 3.1, exploratory factor analysis, reliability analysis, correlation analysis, Bootstrapping, Cohen's f² values. According to the results of the study, first, face orientation had significant effects on appearance interest and makeup behavior, and appearance interest had significant effects on makeup behavior indicating that appearance interest had mediating effects. Second, appearance recognition was found to have moderating effects in the relationship between face orientation and appearance interest. Third, in the relationship between face orientation and appearance interest, face orientation was shown to have significant effects on appearance interest and appearance interest had significant effects in the process through which face orientation and appearance interest affect makeup behavior indicating the mediating effects of appearance interest.

아동의 외모에 대한 관심과 외모 만족도에 따른 자기표현과 대인불안

김균량,이완정 한국아동권리학회 2008 아동과 권리 Vol.12 No.4

The purpose of this study was to investigate the difference of children's appearance interests and satisfaction according to their genders, to analyse the correlation between appearance interests and appearance satisfaction, and to investigate the difference of children's self-expression and interpersonal anxiety according to the level of appearance interests and satisfaction. Research subjects were 583 elementary students in Seoul, Incheon, and Kyounggi area. Data were analysed by use of t-test, Pearson correlation, one-way ANOVA and the Scheffe test. Major findings were as follows; First of all, girls' appearance interests level was higher than boys' level. There was no significant correlation between the appearance interests and the appearance satisfaction. Secondly, children with low level of appearance interests were showed more self-expression and less interpersonal anxiety than children with high level of appearance interests. Also, children with high level of appearance satisfaction were showed more self-expression and less interpersonal anxiety than children with low level of appearance satisfaction. Research results show that it is necessary to intervene children to lessen appearance interests and to internalize more various self satisfaction criteria. 본 연구는 외모를 중시하는 사회문화적 분위기가 아동의 건강한 발달권을 침해할 수 있다고 보고 초등학교 고학년 학생을 대상으로 이들의 외모에 대한 관심과 외모 만족도가 사회적 관계에서의 자기표현 및 대인불안과 관련이 있는지 살펴보는 것을 목적으로 하였다. 수도권 8개 초등학교 5, 6학년 아동 583명을 대상으로 설문조사를 수행하여, t검증, 상관관계, 일원변량분석 및 scheffe 사후검증을 사용하여 분석하였다. 연구의 결과 여아가 남아보다 외모에 대한 관심이 유의하게 높은 것으로 나타났다. 외모에 대한 관심과 외모 만족도간에는 유의한 상관관계가 나타나지 않았다. 외모에 대한 관심이 적은 집단의 아동은 외모에 관한 관심이 높은 집단의 아동보다 사회적 관계에서 언어적, 비언어적 자기표현이 풍부하고, 대인불안이 낮은 것으로 나타났다. 또한 외모 만족도가 높은 집단의 아동은 외모 만족도가 낮은 집단의 아동보다 자기표현이 풍부하고, 대인불안은 낮은 것으로 나타났다. 본 연구의 결과는 아동이 사회의 외모중시 풍조에 압도되지 않고 외모에 대한 관심을 적절히 유지하고, 아동이 사회의 왜곡된 외모 만족 기준에 일방적인 영향을 받지 않고 다양하고 건강한 외모의 기준을 건전하게 내재화시켜 갈 수 있도록 중재할 필요가 있다는 점을 시사한다.

연구논문 : 여대생의 외모관심도가 네일관리행동에 미치는 영향

방효진 ( Hyo Jin Bang ) 한국미용학회 2013 한국미용학회지 Vol.19 No.4

본 연구는 전라북도와 대전에 재학 중인 여대생을 대상으로 외모관심도와 네일관리행동을 조사한 연구로서, 외모관심도와 네일관리행동에 대한 요인구조 및 인과관계를 살펴보고자 하였다. 본 연구에서는 다음과 같은 결론이 도출되었다. 외모관심도와 네일관리행동의 평가를 바탕으로 요인분석을 실시한 결과, 외모관심도에서는 자기주도관심도, 패션관심도, 타인주도관심도 요인으로 추출되었으며, 이중 자기주도관심도 요인이 가장 중요한 평가요인으로 작용하였다. 네일관리행동 에서는 자기표현, 자기변화, 타인의식 요인으로 추출되었으며, 이중 자기표현 요인이 가장 중요한 평가요인으로 작용하였다. 즉 외모관심도와 네일관리행동은 그 유형에 따라 중요한 요인 이 각각 다르게 나타났다. 외모관심도에 따른 네일관리 필요성의 차이를 보았을 때, 자 기주도관심도, 패션관심도에서 차이를 나타냈으며, 이는 평소 자신의 외모관리에 관심이 많고 패션을 중요하게 인식할수록 네일관리가 매우 필요하다고 인식하였다. 또한 네일관리행동 에 따른 네일관리 필요성의 차이를 보았을 때, 자기표현, 자기 변화, 타인의식에서 차이를 나타냈는데, 이는 평소 손톱의 자기관리, 이미지 변화 추구, 상대방에 대한 시선의식을 중요하게 생각할수록 네일관리가 매우 필요하다고 인식하는 것을 알 수 있었다. 외모관심도와 네일관리행동 요인의 상호 관련성을 살펴보기 위해 상관관계분석을 실시한 결과, 자기주도관심도 요인은 네일관리행동의 자기표현, 자기변화 요인과 다소 높은 상관관 계를 보였다. 또한 패션관심도 요인은 네일관리행동의 타인의 식, 자기변화, 자기표현 요인과 다소 낮은 상관관계를 보였으며, 타인주도관심도는 네일관리행동의 타인의식과 다소 높은 상관관계를 나타내었다. 이러한 각 요인들 간의 상호 관련성을 바탕으로 외모관심도 에 따라 네일관리행동에 미치는 영향을 살펴 본 결과, 평소 자 신의 몸매관리, 외모개선 등의 자발적인 관리 성향이 높을수록 자신의 손과 손톱에 대한 관리행동에 영향을 미쳤으며, 또한 네일관리를 통해 자신의 손과 손톱이 변화되고 싶은 성향에도 높은 영향을 미치고 있었다. 외모관심도 중 자신의 패션과 스타일 연출에 관심이 높은 대상일수록 네일관리를 통해 자신의 손과 손톱을 변화시키려는 관리행동과 대인관계에서의시선 의식 및 예의를 중요시 하는 네일관리에 영향을 미치고 있었다. 외모관심도 중 타인에 의해 전문적인 메이크업 및 헤어 연출방법을 학습하는 외모관심 집단일수록 대인관계에서의 시선 의식 및 예의를 중요시하는 네일관리에 영향을 미쳤으나, 자신 이 손과 손톱을 관리하는 행동은 낮아지는 것을 알 수 있었다. 따라서 본 연구의 결과를 통해 여대생의 외모관심도와 네일 관리행동의 인과관계를 알 수 있었으며, 조사대상이 대학생에 국한됨에 따라 모든 연령의 여성을 대표하기엔 다소 제한점이 있었다. 향후 후속 연구에서는 좀 더 다양한 연령의 여성을 대 상으로 추가 조사한다면 네일관리에 대한 행동 변화에 대하여 더욱 심층적인 결과가 도출될 것으로 기대하는 바이다. As the result of factor analysis about appearance interest and nail management behaviors, one of the most crucial factors for the appearance interest is self-directed interests. In addition, self-expression affects the nail management behaviors the most. Based on these aspects, we have examined the differences between the necessity and perception of the nail management, and figured out that the appearance interest showed meaningful contrasts in the fashion and self-directed interests. For the nail management behaviors, there were significant differences in self-expression, self changes as well as the perception of others. With consideration for the relations between factors of the appearance interest and the nail management behaviors, the self-directed interests were highly related to the self-expression and the self-changes of the management behaviors. The aspects of self-directed interests had relatively high relevance to self-expression and self-changes of the nail management behaviors. Moreover, the fashion interest factors were less correlated with perception of other, self-changes and self-expression of the nail management behaviors, and also the other-person-directed interests have something to do with other person`s perception of the nail management behaviors. As we checked the nail management acts in accordance with the appearance interest, the higher people`s self-directed appearance management is, the more they manage their nails by themselves and they care their nails by considering others. In case that the subjects are greatly interested in fashion, they tend to manage their nails for varying their appearances and caring other people. As they pay attention in directing their images affected by others, they care their nails because of other people. On the contrary, they less manage their nails by themselves.

베트남 여대생들의 지역별에 따른 신체만족도가 외모관심도에 미치는 영향

응웬티투상 ( Thi-thu-sang Nguyen ),최미옥 ( Mee-ok Choi ) 한국미용학회 2021 한국미용학회지 Vol.27 No.5

The recent economic affluence in Vietnam is leading to a growing interest in beauty. Especially, beauty-related industries, including cosmetic brands, beauty shops and spas are developing, beauty products are becoming more diversified and the interest in appearance is growing. Therefore, this study aims to examine Vietnamese female university students’ interest in physical appearance and the real state of their appearance management behaviors. As for the conclusion of the effect of regional body satisfaction on appearance interest, it can be seen that the higher the satisfaction with the face, the higher the interest in appearance in the northern region. In the central region, higher satisfaction with skin and face means higher interest in appearance. In the southern region, the higher the satisfaction with height, abdomen, weight, and upper body, the higher the interest in appearance. These results can serve as basic data for understanding of the consumer market and analysis of the consumer class in the beauty industry by showing aesthetic consciousness and appearance management behaviors of Vietnamese female university students, who are central consumers of the beauty industry. It is considered there is a need to analyze consumption behaviors, including consumption patterns of Vietnamese female university students in more detail, and further studies on aesthetic consciousness and appearance management behavior patterns among more various types of subjects should be carried out for application to the present beauty industry.

뷰티콘텐츠 관심도에 따른 의복관리행동에 관한 연구 : MZ세대의 외모관심도 매개효과 중심으로

김경연,김유승 한국화장품미용학회 2023 한국화장품미용학회지 Vol.13 No.2

뷰티에 대한 관심이 높아지면서 미용실, 화장품 회사, 디자이너, 뷰티 크리에이터 등 다양한 이들이 뷰티 콘텐츠를 제작하고 있다. 뷰티 콘텐츠는 전 세계적으로 생산되는 콘텐츠 분야 중 하나로 소비자는 뷰티 콘텐츠를 통해 제품을 소비하고 정보를 얻고 뷰티에 관심을 갖게 된다. 본 연구에서는 뷰티 콘텐츠를 소비하는 주 계층인 MZ세대를 중심으로 뷰티 콘텐츠에 대한 관심이 의류 관리 행동에 미치는 영향을 연구하였다. 또한 외모에 대한 관심이 뷰티 콘텐츠와 의복관리행태에 매개효과가 있는지를 조사하였다. 본 연구의 결과는 다음과 같다. 첫째, MZ세대의 뷰티 콘텐츠에 대한 관심에서 유용성, 신뢰성, 관심도가 의류관리행태에 유의미한 영향을 미치는 것으로 나타났다. 따라서 뷰티 콘텐츠가 의복에 영향을 미친다는 사실을 알 수 있었고, 뷰티와 패션이 서로 연관되어 있음을 확인할 수 있었다. 둘째, MZ세대의 뷰티 콘텐츠에 대한 관심과 정보는 외모에 대한 관심에 영향을 미치고 있다. 소비자들은 뷰티 콘텐츠를 통해 정보를 얻는 것을 중시하며, 주로 흥미로운 콘텐츠를 소비하는 것으로 나타났다. 또한 이러한 소비 현상은 외모에 대한 관심 정도에 영향을 미치는 것으로 나타났다. 셋째, 뷰티 콘텐츠가 정보적이고 흥미로울수록 MZ세대의 외모에 대한 관심도가 높아지며, 이는 의류관리행태의 효과도 증가하는 것으로 나타났다. 따라서 뷰티컨텐츠에서 얻은 정보와 관심은 MZ세대의 외모 및 의복관리에 대한 관심과 관련이 있음을 알 수 있으며, 뷰티컨텐츠는 외모에서 의복까지 전체적인 토털 뷰티코디에 영향을 미치는 것으로 판단된다. As interest in beauty increases, various people such as salons, cosmetics companies, designers, and beauty creators are producing beauty contents. Beauty content is one of the content fields produced worldwide, and consumers use beauty content to consume products, obtain information, and become interested in beauty. In this study, we studied the effect of interest in beauty contents on clothing management behavior, focusing on the MZ generation, the main class that consumes beauty contents. In addition, it was investigated whether interest in appearance has a mediating effect on beauty contents and clothing management behavior. The results of this study are as follows. First, in the MZ generation's interest in beauty contents, usefulness, reliability, and interest have a significant effect on clothing management behavior. Therefore, it was found that beauty contents affect clothing, and it was confirmed that beauty and fashion are correlated with each other. Second, the information and interest of MZ generation's interest in beauty contents affect their interest in appearance. It was found that consumers value acquiring information through beauty contents and consume mainly interesting contents. In addition, it was found that such a consumption phenomenon affects the degree of interest in appearance. Third, it was found that the more informational and interesting the beauty contents are, the more interested in the appearance of the MZ generation, which also increases the effect of clothing management behavior. Therefore, information and interest obtained from beauty contents are found to be related to the MZ generation's interest in appearance and clothing management, and it is judged that beauty contents affect the overall total beauty coordination from appearance to clothing.

보문 : 고등학생들의 미의식, 외모관심도, 외모관리가 스트레스에 미치는 영향 -광주, 전남 지역을 중심으로-

송은정 ( Eun Jung Song ),김정화 ( Jung Hwa Kim ),나명순 ( Myung Soon Na ) 대한미용학회(구 대한미용과학회) 2013 대한미용학회지 Vol.9 No.2

The aim of this study was to examine the effects of aesthetic consciousness, interest in appearance, and appearance management on stress in high school students using Pearson`s correlation analysis. The 850 students in Gwangju and Jeonnam were served as the subjects and the questionnaires of a total of 60 items and 5-point Likert scale were used. The internal beauty was positively correlated with the social, study, and concentration factors but negatively correlated with the parent-child relationship and physical factors. The appearance management and interest in appearance were positively correlated with all factors. The effects of aesthetic consciousness, appearance management, and interest in appearance on stress using step-wise multiple regression analysis were investigated. The social factor of stress was affected by the appear-ance consciousness, management awareness, and internal beauty. The appearance consciousness and appearance changes were affected by the parent-child relationship factor of stress and its explanation power was 2.7%. In the case of the phys-ical factor of stress, it was affected by the appearance consciousness and its explanation power was 6.9%. The academic achievement factor of stress was affected by the management awareness, appearance consciousness, and appearance changes and its explanation power was 4.3%. The concentration factor of stress was strongly affected by the management awareness, management attitudes, hair styles, and appearance consciousness and its explanation power was 7.8%. Based on the results, being overly conscious of appearance and being active in changes were highly correlated with stress factors.

여성노인의 외모관심이 외모관리행동과 자아존중감에 미치는 영향

전선복 한국인체미용예술학회 2019 한국인체미용예술학회지 Vol.20 No.1

This study investigated the effects of interest in appearance on self-esteem and appearance management behavior among elderly women, and the results found the following: First, interest in appearance had a positive influence on appearance management behavior. Second, interest in appearance revealed a positive effect on self-esteem. Third, appearance management behavior showed a positive influence on self-esteem. Fourth, appearance management behavior revealed a mediating effect in a relationship between interest in appearance and self-esteem. The results show that it is necessary to increase elderly women’s self-esteem by developing diverse appearance change programs which meet their interest in appearance to facilitate a healthy life in later years. This study aimed to provide basic data needed to develop a cosmetology program which can improve the quality of elderly women’s lives after analyzing their interest in appearance.