여중생의 외모관심도가 화장행동 및 화장품 소비성향에 미치는 영향 -광주지역을 중심으로-

나윤영 ( Yun Young Na ),송선영 ( Seon Young Song ) (사)한국전시산업융합연구원 2014 한국과학예술융합학회 Vol.18 No.-

This study was a wish to contribute to product planning and marketing strategies for youth cosmetics market rapidly changing interest in appearance of female middle school students to analyze the make-up behavior and usage makeup, cosmetics Consumption. Data were collected by conducting a questionnaire survey from from female middle students living in Gwangju. A total of 200 were collected and 180 were used in the analysis after removing incomplete ones. The statistics methods used for data analysis were percentage, frequency analysis using SPSS(Statistics Package for the Social Science) 20.0 program. The frequency and percentages were calculated to determine the general characteristics of female middle school students, interest in appearance, make-up behavior and usage makeup, cosmetics consumption tendency. We analyzed the behavior and Usage makeup, cosmetics consumption patterns according to the interest in appearance. As a result of examining interest in appearance, showed interest in appearance group is at 46.7% and appearance indifferent is at 53.3% Summarizing the results of this study, they are as follows. First, as a result of examining the makeup behavoir according to interest in appearance, interest in appearance group was observed based + BB Cream + Lip products in inside the school and outside of school was observed based + BB Cream + Lip products + Eye line; mascara. Interest in appearance group than indifference in appearance group was observed makeup behavior. Seond, as a result of examining usage based cosmetics according to interest in appearance, interest in appearance group was used to lotion, skin, cleansing, sunscreen. As a result of examining usage color cosmetics according to appearance interest, appearance interest group was used BB Cream, eyeliner, lipstick, mascara. Third, as a result of examining cosmetics consumption tendency according to interest in appearance, cosmetic``s buy was by myself, cosmetics purchasing place was observed cosmetics shop, purchase conditions was observed skin suitability, purchase sources was observed recommendation of friends and acquaintances, purchase cause was observed buying after the bitter using it that cosmetics both appearance interest group and appearance indifference group. According to the above results, there is no significant change on cosmetics consumption tendency in according to interest in appearance but that are makeup``s using age is getting lower. It is judged to be likely desirable to enhance female middle school students… consciousness on cosmetics using and to suggest diverse teenager cosmetic markets through marketing and education in a cosmetic company.

중국 20대 여성의 라이프스타일과 화장품구매행동과의 관계에서 외모관심도의 매개효과

송효정,최미옥 한국미용학회 2023 한국미용학회지 Vol.29 No.6

This study was attempted to find out demographic characteristics of women in their 20s in China, identify lifestyle, appearance interest, and cosmetics purchase behavior, and reveal the mediating effect of appearance interest in the effect of lifestyle on cosmetics purchase behavior. To this end, this study selected a woman in her 20s in China as the subject of the survey and conducted a survey. A total of 491 copies of the survey were used as final analysis data, excluding 15 incomplete or insincere responses among the questionnaires collected from August 1 to August 31, 2023. The data analysis used frequency analysis, factor analysis, reliability verification, technical statistics analysis, correlation analysis, regression analysis, and Sobel test using the SPSSWIN 21.0 program, and the following analysis results were raised. First, the most common characteristics of the survey subjects were the current residence in large cities (Beijing, Tianjin), the final academic background was a four-year university (re-school), unmarried, employed, monthly income was less than 500,000 won, and the average monthly cosmetics purchase cost was less than 200,000 to 300,000 won. Second, the correlation with each sub-factor of lifestyle, appearance interest, and cosmetics purchasing behavior all showed a positive (+) correlation, indicating that the higher the lifestyle, the more active the appearance interest and the higher the cosmetics purchasing behavior. Third, in terms of the impact of lifestyle on appearance interest, the higher the trend-seeking type and personality-seeking type, the higher the appearance interest. Fourth, the higher the trend-seeking type, a sub-factor of lifestyle, the higher the self-directed type of cosmetics purchase behavior, and the higher the trend-seeking type of lifestyle, the higher the brand preference for cosmetics purchase behavior. Fifth, as a result of verifying the mediating effect of appearance interest in the relationship between lifestyle and cosmetics purchase behavior, the mediating effect of appearance interest in the relationship between fashion-seeking type and self-directed type of cosmetics purchase behavior was significant, and the mediating effect of appearance interest in the relationship between fashion-seeking type and cosmetics purchase behavior was significant. The results of step-by-step verification of the mediating effect of appearance interest in the relationship between lifestyle and cosmetics purchase behavior are as follows. In Stage 1 and Stage 2, the significant trend-seeking type no longer significantly affects the self-directed type of cosmetics purchase behavior in Stage 3, indicating that appearance interest completely mediates the relationship between fashion-seeking type and self-directed type of cosmetics purchase behavior, and appearance interest partially mediates the relationship between fashion-seeking type and brand preference type of cosmetics purchase behavior. The results of this study are expected to be used as basic data necessary to identify the characteristics of the lifestyle of women in their 20s in Huabei, China, and to develop and specify cosmetics industry services and marketing strategies based on lifestyle using the results of this study are expected to be used.

창원지역 대학생의 외모관심도에 따른 의복추구혜택 연구

최수경 ( Choi Soo-kyoung ) 경남대학교 교육문제연구소 2024 敎育理論과 實踐 Vol.30 No.0

The purpose of this study is to analyze the benefits of clothing pursuit according to appearance interest. Data collection was conducted in May 2024 targeting 203 university students living in the Changwon area, and a questionnaire was used. Data analysis was performed using the SPSS program, including frequency analysis, K-means cluster analysis, χ2 analysis, factor analysis, reliability analysis, F test, and Duncan test. The results of this study are as follows. The factors of appearance interest consisted of three dimensions: other-oriented, appearance satisfaction, and appearance management, and among them, other-oriented was the most important dimension. The types of appearance interest in college students were classified into three groups: active appearance interest, general appearance interest, and passive appearance interest. The general characteristics according to appearance interest showed differences by gender, and the active appearance interest group showed more male students than female students, while the general appearance interest group and passive appearance interest group showed more female students than male students. The factors of clothing pursuit benefits were composed of five dimensions for the active appearance interest group: functionality pursuit, attractiveness pursuit, fashion/brand pursuit, individuality/youth pursuit, and body shape complement/ attention pursuit, with functionality pursuit being the most important dimension. Looking at clothing pursuit benefits by appearance interest group, the active appearance interest group and the general appearance interest group showed a tendency to pursue various benefits through clothing, while the passive appearance interest group showed lower clothing pursuit benefits compared to other groups.

뷰티관리행동이 외모관심도에 미치는 영향

설지혜 한국미용예술경영학회 2024 미용예술경영연구 Vol.18 No.3

SNS, which is activated through non-face-to-face activation, easily exposes appearance and creates a shared environment, making appearance comparison and evaluation more active, and interest in appearance is also on the rise. Appearance interest leads to beauty management behavior, and when subjective appearance satisfaction is achieved, appearance interest increases, but the current consumer market is polarizing due to the economic downturn. Beauty management behavior based on this lowers satisfaction with appearance and has a direct impact on the beauty market. This study aims to seek improvement in beauty management behavior as a way to positively change appearance interest by verifying the effect of beauty management behavior on appearance interest. As a result of the study, 195 copies were used as final analysis data after correction and supplementation by conducting a self-written survey of adult men and women in all regions, including Seoul, and among them, the overall beauty management behavior factor was the most influential due to a positive (+) relationship in which aesthetic interest and health interest factors increased as aesthetic management factors increased. In conclusion, as interest in hair loss is on the rise, it provides an opportunity to experience scalp management and provides a double point system when visiting for the diversification and refinement of appearance interests and areas of management so that you can receive compensation or cost savings for the implementation of appearance management. It is hoped that the results of this study can be used as marketing data to revitalize the stagnant beauty consumption market.

체면 지향성이 메이크업 행동에 미치는 영향: 외모관심의 매개효과와 외모인식의 조절된 매개효과

곽진숙 ( Jin-sook Gwak ),김도근 ( Do-geun Kim ) 한국미용학회 2020 한국미용학회지 Vol.26 No.5

This study intends to test the effects of face orientation on makeup behavior through appearance interest and appearance recognition. From September 15 to October 2, 2018, a questionnaire survey was conducted with 233 female residents in Busan. Statistical tests were conducted using SPSS 22.0 and SPSS process macro 3.1, exploratory factor analysis, reliability analysis, correlation analysis, Bootstrapping, Cohen's f² values. According to the results of the study, first, face orientation had significant effects on appearance interest and makeup behavior, and appearance interest had significant effects on makeup behavior indicating that appearance interest had mediating effects. Second, appearance recognition was found to have moderating effects in the relationship between face orientation and appearance interest. Third, in the relationship between face orientation and appearance interest, face orientation was shown to have significant effects on appearance interest and appearance interest had significant effects in the process through which face orientation and appearance interest affect makeup behavior indicating the mediating effects of appearance interest.

외모관심도에 따른 네일 서비스의 긍정적 심리향상 효과와 만족도의 차이

서경자(Kyungja Seo),김미영(Miyoung Kim) 한국복식학회 2018 服飾(복식) Vol.68 No.2

The purpose of this study is to analyze the associations among women’s interest in appearance, focusing on the psychological effects of and their satisfaction with nail service. The results are as follows. The factor analysis obtained three factors for interest in appearance: emphasis on appearance, efforts to improve appearance, and confidence in appearance. On the basis of the factors for interest in appearance, the subjects were divided into four groups: those interested in their appearance, those confident in their appearance, those trying to improve their appearance (body type), and those uninterested in their appearance. As for the differences in the psychological effects of nail service, “feel better” scored highest on average, with significant differences in “feel better,” “feel refreshed,” “relieved of stress” “getting treated well” and “feel less anxious.” The factor analysis for satisfaction with nail service obtained two factors: technical and personal satisfaction and environmental satisfaction. Among the factors for interest in appearance, only emphasis on appearance affected the effectiveness in improving positive psychology, whereas emphasis on appearance and efforts to improve appearance affected satisfaction with nail service. The effectiveness in improving positive psychology differed significantly by the grouping of interest in appearance. The groups interested and confident in their appearance had greater effectiveness in improving positive psychology than the other groups. As for the differences in satisfaction by the grouping of interest in appearance, only technical and personal satisfaction differed significantly. The groups interested and confident in appearance and trying to improve appearance showed higher levels of technical and personal satisfaction than the group uninterested in appearance. The technical and personal factors for nail service were more likely to affect satisfaction than the environmental factor.

아동의 외모에 대한 관심과 외모 만족도에 따른 자기표현과 대인불안

김균량,이완정 한국아동권리학회 2008 아동과 권리 Vol.12 No.4

The purpose of this study was to investigate the difference of children's appearance interests and satisfaction according to their genders, to analyse the correlation between appearance interests and appearance satisfaction, and to investigate the difference of children's self-expression and interpersonal anxiety according to the level of appearance interests and satisfaction. Research subjects were 583 elementary students in Seoul, Incheon, and Kyounggi area. Data were analysed by use of t-test, Pearson correlation, one-way ANOVA and the Scheffe test. Major findings were as follows; First of all, girls' appearance interests level was higher than boys' level. There was no significant correlation between the appearance interests and the appearance satisfaction. Secondly, children with low level of appearance interests were showed more self-expression and less interpersonal anxiety than children with high level of appearance interests. Also, children with high level of appearance satisfaction were showed more self-expression and less interpersonal anxiety than children with low level of appearance satisfaction. Research results show that it is necessary to intervene children to lessen appearance interests and to internalize more various self satisfaction criteria. 본 연구는 외모를 중시하는 사회문화적 분위기가 아동의 건강한 발달권을 침해할 수 있다고 보고 초등학교 고학년 학생을 대상으로 이들의 외모에 대한 관심과 외모 만족도가 사회적 관계에서의 자기표현 및 대인불안과 관련이 있는지 살펴보는 것을 목적으로 하였다. 수도권 8개 초등학교 5, 6학년 아동 583명을 대상으로 설문조사를 수행하여, t검증, 상관관계, 일원변량분석 및 scheffe 사후검증을 사용하여 분석하였다. 연구의 결과 여아가 남아보다 외모에 대한 관심이 유의하게 높은 것으로 나타났다. 외모에 대한 관심과 외모 만족도간에는 유의한 상관관계가 나타나지 않았다. 외모에 대한 관심이 적은 집단의 아동은 외모에 관한 관심이 높은 집단의 아동보다 사회적 관계에서 언어적, 비언어적 자기표현이 풍부하고, 대인불안이 낮은 것으로 나타났다. 또한 외모 만족도가 높은 집단의 아동은 외모 만족도가 낮은 집단의 아동보다 자기표현이 풍부하고, 대인불안은 낮은 것으로 나타났다. 본 연구의 결과는 아동이 사회의 외모중시 풍조에 압도되지 않고 외모에 대한 관심을 적절히 유지하고, 아동이 사회의 왜곡된 외모 만족 기준에 일방적인 영향을 받지 않고 다양하고 건강한 외모의 기준을 건전하게 내재화시켜 갈 수 있도록 중재할 필요가 있다는 점을 시사한다.

여대생의 외모관심도가 네일관리행동에 미치는 영향

방효진 ( Hyo Jin Bang ) 한국미용학회 2013 한국미용학회지 Vol.19 No.4

As the result of factor analysis about appearance interest and nail management behaviors, one of the most crucial factors for the appearance interest is self-directed interests. In addition, self-expression affects the nail management behaviors the most. Based on these aspects, we have examined the differences between the necessity and perception of the nail management, and figured out that the appearance interest showed meaningful contrasts in the fashion and self-directed interests. For the nail management behaviors, there were significant differences in self-expression, self changes as well as the perception of others. With consideration for the relations between factors of the appearance interest and the nail management behaviors, the self-directed interests were highly related to the self-expression and the self-changes of the management behaviors. The aspects of self-directed interests had relatively high relevance to self-expression and self-changes of the nail management behaviors. Moreover, the fashion interest factors were less correlated with perception of other, self-changes and self-expression of the nail management behaviors, and also the other-person-directed interests have something to do with other person`s perception of the nail management behaviors. As we checked the nail management acts in accordance with the appearance interest, the higher people`s self-directed appearance management is, the more they manage their nails by themselves and they care their nails by considering others. In case that the subjects are greatly interested in fashion, they tend to manage their nails for varying their appearances and caring other people. As they pay attention in directing their images affected by others, they care their nails because of other people. On the contrary, they less manage their nails by themselves.

베트남 여대생들의 지역별에 따른 신체만족도가 외모관심도에 미치는 영향

응웬티투상 ( Thi-thu-sang Nguyen ),최미옥 ( Mee-ok Choi ) 한국미용학회 2021 한국미용학회지 Vol.27 No.5

The recent economic affluence in Vietnam is leading to a growing interest in beauty. Especially, beauty-related industries, including cosmetic brands, beauty shops and spas are developing, beauty products are becoming more diversified and the interest in appearance is growing. Therefore, this study aims to examine Vietnamese female university students’ interest in physical appearance and the real state of their appearance management behaviors. As for the conclusion of the effect of regional body satisfaction on appearance interest, it can be seen that the higher the satisfaction with the face, the higher the interest in appearance in the northern region. In the central region, higher satisfaction with skin and face means higher interest in appearance. In the southern region, the higher the satisfaction with height, abdomen, weight, and upper body, the higher the interest in appearance. These results can serve as basic data for understanding of the consumer market and analysis of the consumer class in the beauty industry by showing aesthetic consciousness and appearance management behaviors of Vietnamese female university students, who are central consumers of the beauty industry. It is considered there is a need to analyze consumption behaviors, including consumption patterns of Vietnamese female university students in more detail, and further studies on aesthetic consciousness and appearance management behavior patterns among more various types of subjects should be carried out for application to the present beauty industry.

성인의 라이프스타일이 외모관심도에 미치는 영향 연구

박세진 ( Se-jin Park ),송연숙 ( Yeon-sook Song ) 대한미용문화예술학회 2024 대한미용문화예술학회지 Vol.12 No.1

This study analyzes how adults' lifestyles could affect their interests in appearance. To answer this question, surveys were conducted from March 16, 2024, to April 23, 2024, targeting 416 male and female residents living in Daejeon Metropolitan City, Sejong Special Self-Governing City, and Chungnam and Chungbuk regions. The collected data were analyzed using SPSS 28.0. The results of the study are as follows: The results of lifestyle pursuit showed that trend-seeking tendency was stronger among those in their 20s, unmarried, with education levels of either high school or below or graduate school or above, students, self-employed, service workers, sales workers, others, and residents of Daejeon Metropolitan City. Individuality-pursuing tendency was more notable among those in their 50s or older, students, and residents of Daejeon Metropolitan City. Extroverted orientation was higher among students, civil servants, self-employed, office workers, service workers, sales workers, others, those with a monthly income of 2 million KRW or more, and residents of Daejeon Metropolitan City. The analysis of appearance interest showed that interests oriented by other people were higher among those in their 50s or older, with a graduate degree or higher, sales workers, service workers, professionals, others, those with a monthly income of 2 million KRW or more, and residents of Daejeon Metropolitan City. Appearance management orientation was outstanding among unmarried individuals(M=3.59), those with a graduate degree or higher, and students. Aesthetic orientation was stronger among those with a monthly income of 3 million KRW or more. Overall, interests in appearance were higher among those with a graduate degree or higher, students, civil servants, service workers, sales workers, professionals, others, and those with higher monthly incomes. The overall level and correlation results for lifestyle and appearance interest demonstrates positive correlations(p<.01) between all subdomains of lifestyles and appearance interest. The higher the extroverted orientation style and trend-seeking orientation style of adults, the higher the interest in appearance. Therefore, the results of this study are expected to contribute to identifying factors affecting lifestyle and interest in appearance and securing basic data for research in this field.