한국 여성패션모델 이미지의 외연화(外延化)

정선옥(Jung, SunOk) 한국모델콘텐츠학회 2021 한국모델콘텐츠학회지 Vol.2 No.1

이 연구는 해외 브랜드, 해외컬렉션에서 활동하는 국내 여성패션모델의 면면을 알아보고, 그 여성패션모델의 이 미지를 분석하여 국외 패션계 현장에서 요구하는 국내 여성패션모델의 이미지를 실증적으로 제시하는데 목적이 있 다. 자료는 2009년부터 2015년까지 해외컬렉션과 해외브랜드 광고, 국내 패션전문사이트를 대상으로 하였다. 자료 분석은 선행자료, 전문가회의, 연구자 참여로 이루어진 삼각검증법(triangulation)과 이후 동료 검증(peer debriefing), 재차 검증(test-retest)을 실시 하였다. 결과는 다음과 같다. 첫째, 우아하고 분위기가 있는 단아함 (elegance), 둘째, 서양인 눈에 신비한 이미지로 비춰지는 신비함(mystery), 셋째, gender의 모호함과 새로운 모 델상 발견으로 인한 희귀함(rarity), 넷째, 미래주의에 어울리는 사이버틱함(cybertic)이 있었다. 이러한 결과는 해 외에서 요구되는 동양 패션모델 이미지는 기존 서양 패션모델 이미지와는 다름을 알 수 있었고, 해외진출을 모색하 는 국내 여성패션모델 또는 기획사에 차별화된 이미지 마케팅을 위한 기초 자료로서 의미가 있다 This research identifies various aspects of Korean female fashion models involved in overseas brands and collections and then has an attempt to analyze and present their image empirically. Research materials include overseas collections, overseas brand advertisements, and Korean fashion websites from 2009 to 2015. For data analysis, triangulation consisting of previous research, expert meetings, and researchers' participation was conducted. After that, peer debriefing and test- retest were conducted. The results of this research are as follows. Korean female fashion models are characterized by First, the elegance with graceful atmosphere, the mystery of the image from the Westerner's views, third, the ambiguity of gender and the rarity for discovering a new model, and fourth, the cyber atmosphere that fits with futurism. These results show that the image of an Asian fashion model required overseas is different from the image of an existing Western fashion model. These results also meaningfully serve as basic marketing data for differentiated image marketing for Korean women's fashion models and agencies that seek to advance abroad.

우수패션모델의 신체적 특성

정여아(Jeong, YeoAh) 한국모델콘텐츠학회 2021 한국모델콘텐츠학회지 Vol.2 No.1

This study is aimed at analyzing the physical characteristics of Korean women's fashion models and providing the basis for the selection and training of excellent fashion models. To determine whether there is a difference in the characteristics of the human body for 28 excellent fashion models and 34 general fashion models through an internationally standardized measurement method to determine the physical characteristics of the excellent fashion model basic measurement 2 items, subcutaneous fat 8 items, length 8 items, circumference 13 items, width 9 items, height and weight, body shape and career, etc. were measured. In order to determine the characteristics and differences in the human measurement items of the excellent model and general model data processing method was applied to the technical statistics (Mean, SD) and independent t- verification (Independents-test) method using the SPSS 12.0 statistical program. Α level for hypothesis verification. It was set to 05. The results of the study are as follows: 1. In the basic item, excellent fashion models were found to be taller and more weight than regular fashion models. 2. Subcutaneous fat thickness is an excellent fashion model was found to have less subcutaneous fat thickness of the two pronged muscles than the general fashion model. Other items did not differ. 3. In the length item, the length of the legs in front of the general fashion model than the excellent fashion model, the length next to the halibut appeared larger, and other items did not differ. 4. The circumference of the excellent fashion model and the general fashion model did not differ from the circumference of the circumference item 이 연구는 한국 여성 패션모델의 신체적 특성을 분석하여 우수패션모델의 선발과 훈련계획의 수립에 기초자료를 제공하는 데 목적이 있다. 국제적으로 표준화된 측정방법을 통하여 우수패션모델 28명과 일반 패션모델 34명을 대상으로 인체의 특성에 차이가 있는지를 규명하여 우수패션모델의 신체적 특성을 파악하고자 기초 측정 2항목, 피하지방 8항목, 길이 8항목, 둘레 13항목, 너비 9항목, 신장과 체중, 체형과 경력 등을 조사 측정하였다. 우수모 델과 일반모델의 인체측정 학적 항목의 특성과 차이를 확인하기 위해서 자료 처리 방법은 SPSS 12.0 통계프로그램 을 이용하여 기술통계(Mean, SD)와 독립 t-검증(Independents-test) 방법을 적용하였다. 가설검증을 위한 a 수 준은. 05로 설정하였다. 연구 결과는 다음과 같다. 1. 기초항목에서는 우수패션모델이 일반패션모델보다 신장과 체중이 큰 것으로 나타났다. 2. 피하지방 두께는 우수패션모델은 일반패션모델보다 두 갈래 근의 피하지방 두께 가 적은 것으로 나타났다. 그 외의 항목은 차이가 나지 않았다. 3. 길이 항목에서는 우수패션모델보다 일반패션모 델의 다리 앞, 넙다리옆 길이가 크게 나타났고 그 외의 항목은 차이가 나지 않았다. 4. 둘레 항목에서는 우수패션 모델과 일반패션모델의 둘레는 차이가 나지 않았다.

패션모델 김동수 생애사

김지언(Kim, Ji Eon) 한국모델콘텐츠학회 2021 한국모델콘텐츠학회지 Vol.2 No.2

이 연구는 패션모델과 모델 지도자로서 살아온 김동수의 삶을 바탕으로 그녀의 가치관을 밝히는 데 그 목적을 두고 있다. 연구 참여자의 삶을 이해하기 위하여 질적 연구 방법 중 하나인 구술 생애사 연구 방법을 통해 연구를 진행하였다. 패션모델로 입문하게 된 계기부터 화려한 패션모델로서의 삶, 갈등과 고뇌, 모델과(科) 지도자로서의 시작과 삶, 그리고 현재까지도 계속되는 활발한 활동까지 다양한 그녀의 삶의 과정을 바탕으로 그녀의 가치관을 조명하였다. 구술 생애사 방법을 통하여 들여다 본 결론은 다음과 같다. 패션모델 김동수의 주요 활동을 바탕으로 패션모델 김동수의 가치관을 살펴본 결과 도전정신, 노력, 재능과 끈기, 자부심으로 설명할 수 있다. 미국 모델 콘테스트의 입상을 시작으로 한국인 최초 해외에서의 활동을 보여준 도전정신과 자신만의 고유한 정체성을 확립하기 위해 노력했다. 독보적인 무대 장악력에서 비춰지는 재능과 좌절 속에서도 극복하려는 의지와 지속적인 자기관리는 패션모델로서 그녀의 끈기를 확인할 수 있었다. 또한 ‘패션모델 김동수‘라는 말이 가장 먼저 듣고 싶다는 그녀의 말에서 패션모델에 대한 자부심을 느낄 수 있었다. 모델 지도자 김동수의 지도 경험을 바탕으로 지도자 김동수의 가치관을 살펴본 결과 목표의식, 품성, 책임감, 판단력, 진취성을 확인할 수 있었다. 김동수는 모델과(科) 설립을 통해 패션모델의 사회적 지위향상을 기대하였고 이는 모델 지도자로서의 시작을 결심하게 된 계기가 되었다. 김동수는 자신의 다양한 경험을 토대로 전략을 세웠으며 지도자 양성, 패션모델을 위한 비전 제시, 전문 패션모델 양성을 목표로 두었다. 또한 강사를 섭외함에 있어서도 실력, 강사의 인성, 미래를 볼 줄 아는 혜안, 미래 가능성에 대한 열린 마음을 갖고 있는지에 대한 여부를 원칙으로 하였다. 이러한 김동수의 전략과 원칙을 통해 그녀의 목표의식과 진취성을 확인할 수 있었으며 더불어 모델 지도자로서 모델과(科)의 미래를 책임지기 위한 김동수의 판단력이 돋보인다. 또한 제자들을 위해 겸손한 자세로 도움을 요청하고 부족함을 채우려는 김동수의 모습에서 겸손한 그녀의 품성과 모델과 유지를 위한 책임감을 느낄 수 있었다. 이 연구를 통해 김동수가 패션모델과 모델 지도자로서 어떠한 삶을 살아왔는지. 어떠한 가치관을 지니고 있는지 알 수 있었다. 현재까지도 끊임없는 도전과 노력으로 한국 패션모델계를 대표하는 김동수의 생애사는 패션모델계의 첫 생애사로서 의미 있는 연구라 사료된다. The purpose of this study is to clarify her values based on the life of DONG-SU KIM who has lived as a fashion model and model leader. In order to understand the life of participants, this study was conducted through the oral life history research method, which is one of qualitative research methods. From the moment of entering into fashion model to the life as glamorous fashion model, conflict and agony, the beginning and life as a model and a leader in model studies, and the active activities that continue to this day, she cast light on her values based on various life processes. The conclusions of this study through oral life history method are as follows. Based on the main activities of fashion model DONG-SU KIM, the values of fashion model DONG-SU KIM can be explained by challenging spirit, effort, talent and persistence and pride. Starting from winning the USA Model Contest, she tried to establish her own unique identity and challenge spirit that showed the first Korean' overseas activities. Her willingness to overcome even in the talent and frustration reflected in her unique stage presence and her continuous self- management were able to confirm her persistence as a fashion model. I was also proud of the fashion model in her words that she wanted to hear the word 'Fashion model DONG-SU KIM' first. Based on the teaching experience of the leader in model studies DONG-SU KIM, as a result of examining the values of leader DONG-SU KIM, it was possible to confirm the sense of goal, character, the sense responsibility, judgment and progressive spirit. DONG-SU KIM expected the social status of the fashion model to improve through the establishment of Department of Model Studies, which led to her decision to start as a leader. DONG-SU KIM has set up strategies based on her various experiences and aimed to train leaders, to present vision for fashion models, and to cultivate professional fashion models. In addition, in the recruitment of instructors, it was made in principle whether the instructor has an open mind about the ability, the personality of the instructor, the keen insight to see the future, and the future possibility. Through DONG-SU KIM's strategy and principles, she was able to confirm her goal consciousness and progressiveness, in addition, DONG-SU KIM's judgment ability to take charge of the future of department of model studies is outstanding. Also, in DONG-SU KIM's humble attitude for her disciples to ask for help and to fill the shortage, I could feel her humble personality, sense of responsibility for the maintenance of department of model studies. Through this study, I could find out what kind of life DONG-SU KIM has lived as a fashion model and a leader of department of model studies and what values she has. Even now, the life history of DONG-SU KIM, who represents the Korean fashion model world with constant challenges and efforts, is considered to be a meaningful study as the first life history of the fashion model world.

패션모델의 영역확대에 관한 연구 –모델테이너 활동을 중심으로

사은영(Sa, Eun-Young),최정은,정여아 한국모델콘텐츠학회 2021 한국모델콘텐츠학회지 Vol.2 No.2

본 연구는 전문화되어가고 있는 패션모델의 모델테이너 활동을 학문적으로 규명하는데 목적을 갖는다. 연구를 진행하기 위한 방법으로 문헌연구와 패션모델과 학생대상 인식조사, 업계전문가로 구성된 5인의 심층인터뷰를 병행하였다. 연구를 진행한 결과 현재 모델테이너의 활동특성은 다음과 같다. 패션모델들이 직업 수명을 연장하는 하나의 방편으로 방송이나 영화로 활동영역을 확장하여 활동했던 과거와는 달리 현재는 패션모델로서의 본질을 지킴과 동시에 다양한 활동을 병행하며 ‘multi modeltainer’의 역할을 수행하는 것으로 특성이 나타났다. 따라서 활동영역확대 시기도 패션모델경력 3~4년 정도로 비교적 빨라졌으며, 패션모델의 신체조건과 커리어는 활동영역확대에 있어 완전한 강점으로 작용하고 있었다. 더불어 방송환경의 변화 즉, 채널의 증가와 새로운 콘텐츠의 생성, 케이블방송 채널의 인기는 많은 엔터테이너를 필요로 하고 있으며, 전 세계적 美의 동질화는 ‘한류’의 영향을 받아 모델테이너들의 역량을 글로벌 무대에서도 경쟁력 있는 엔터테이너로 성장시킬 것으로 전망하고 있다. 따라서 현재 모델컴퍼니와 전략적 제휴 또는 MOU를 맺거나 다수의 모델테이너를 보유하고 있는 엔터테인먼트 회사는 상당한 이슈가 되고 있으며, 모델테이너를 체계적으로 교육 및 매니지먼트 함으로써 산업적 기능을 수행하고 있는 것을 통해 상당히 긍정적인 전망을 갖고 있는 것을 확인 할 수 있었다. This study aims to academically define fashion models’ activities and performance as modeltainers, which are currently being specialized. As methods to develop the research, the study reviewed literature, conducted an investigation on understanding of students majoring in fashion model studies and had in-depth interviews, at the same time, with a group of five experts in the field. Characteristics of the modeltainers’ present performance that this study has found out are presented as follows. In the past, fashion model had once tried to lengthen their occupational lifespans by approaching fields of broadcasting and films, but it was only a temporary work. Now, at present, however, the study learned that the fashion models are fulfilling their roles under the name of ‘multi modeltainers’ in diverse fields as still keeping their originality as the fashion models. After all, that became a cause to move up debuts of the fashion models into the other fields, and they advance into the different worlds only three or four years after they start working as fashion models. Physical conditions and careers of the fashion models are operating as the complete advantage when the models are trying to expand their work boundaries. In addition, changes in the broadcasting environment such as increase in the number of channels, creation of new contents and growing popularity of cable channels are asking for even more of the entertainers, and the study forecasts that with the help of ‘hallyu’, homogeneity of the global beauty will contribute to improvement of the modeltainers’ abilities to cultivate the fashion models themselves as competitive entertainers in the international stage. As a consequence, these entertainment companies that have concluded strategic contracts or MOUs with model agencies and multiple modeltainers are being quite a huge issue and as far as this study understands, such companies are working with the positive outlook in relation to their industrial functions as systematically training and managing the modeltainers.

패션모델의 매력자본과 긍정심리자본, 주관적 행복감과의 관계 - 긍정심리자본의 병렬다중매개효과 검증

박민희(Park, Min-Hee),이한성 한국모델콘텐츠학회 2023 한국모델콘텐츠학회지 Vol.4 No.1

This study aims to find out the relationship between erotic capital, positive psychological capital, and subjective happiness of fashion models in Korea. The method of the study was surveyed on 243 male and female fashion models currently active in Korea. The results derived through these research methods and data analysis are as follows. First, it was found that there was a significant correlation between erotic capital, positive psychological capital, and subjective happiness of the fashion model. Second, it was found that the erotic capital of the fashion model had a positive effect on subjective happiness. Third, it was found that the positive psychological capital of the fashion model had a positive effect on subjective happiness. Fourth, it was found that positive psychological capital had a positive effect on subjective happiness as a mediator. Therefore, this study concluded that as a fashion model who is repeatedly compared and evaluated with others, it is necessary to strengthen and recover positive psychological capital that can be quickly overcome in a negative situation, and to have a resilient lifestyle. 이 연구는 국내 패션모델의 매력자본과 긍정심리자본 및 주관적 행복감의 관계를 규명하는데 있다. 현재 활동하 고 있는 국내 남, 여 패션모델 243명을 대상으로 하였으며, 설문지의 표본추출은 비확률표집방법 중 하나인 편의 표본표집법을 사용하여 표본을 추출하였고, 연구 대상자가 읽고 응답하는 자기평가기입법을 사용하여 설문지를 수 집하였다. 연구문제 검증 및 자료처리 방법으로는 통계프로그램 SPSS(21.0)을 이용하여 빈도분석, 탐색적 요인 분 석, 신뢰도 분석, 상관관계분석, 확인적 요인 분석, 다중회귀분석, 병렬다중매개효과 검증을 실시였다. 위와 같은 연 구 방법 및 자료 분석 실시한 결과는 다음과 같다. 첫째, 패션모델의 매력자본, 긍정심리자본, 주관적 행복감 간에 유의한 상관이 있는 것으로 나타났다. 둘째, 패션모델의 매력자본이 주관적 행복감에 정적인 영향이 있는 것으로 나타났다. 셋째, 패션모델의 긍정심리자본이 주관적 행복감에 정적인 영향이 있는 것으로 나타났다. 넷째, 긍정심리 자본이 매개변인으로써 주관적 행복감에 정적인 영향이 있는 것으로 조사되었다. 따라서 이 연구는 타인과 반복적 으로 비교 및 평가받는 패션모델이라는 직업인으로서 부정적 상황에 놓였을 때 빠르게 극복할 수 있는 긍정심리자 본의 강화와 회복탄력적인 삶의 행동양식이 필요할 것으로 사료된다.

자기결정 동기가 학습 몰입도와 자기관리 능력에 미치는 영향 - 모델학과 재학생을 중심으로

이지용(Lee, Ji-Yong, Lee),이선진 한국모델콘텐츠학회 2023 한국모델콘텐츠학회지 Vol.4 No.2

In this study, 252 male and female model students in their 20s were examined for demographic characteristics and the actual state of model education and activities according to men and women. In addition, we tried to examine the effect of self-determination motivation on learning commitment and the effect of learning commitment on self-management ability. This aims to help model-related academic development while using it as basic data for various model markets such as model-related learner management systems and model education markets in the future. Frequency analysis, factor analysis, reliability test, cross-analysis, and multiple regression analysis were conducted using SPSS 18.0 to achieve this research purpose, and the results are as follows. First, as a result of examining the actual condition of model education and activities according to gender, both men and women had the most major practical courses as their favorite subjects, and both men and women had the most grades of 3.6∼4.0. When asked about the agency’s presence in model-related activities, both men and women were the most common in model-related activities, and when asked about what they wanted to do after graduation, both men and women (fashion show models, advertising models, etc.) were the most common. Among the model’s activity conditions, 186cm to 190cm for men and 176cm to 180cm for women were the most common, while 66kg to 70kg for men and 51kg to 55kg for women were the most common. Second, as a result of examining the effect of self-determination motivation factors on learning commitment, the external decision motivation had a positive (+) effect on learning commitment perception, and the internal decision motivation had a positive (+) effect on both learning commitment behavior and learning commitment perception. And the identified decision motivation had no effect. Third, learning commitment behavior had a positive (+) effect on mental self-management and physical self-management, and learning commitment perception had a positive (+) effect on mental self-management, training self-management, and physical self-management. In addition, neither learning commitment behavior nor learning commitment perception affected interpersonal self-management. Based on these results, future research should expand the scope of not only students and gender, but also age, career, marital status, and model fields to derive more specific and universal research results through detailed model-related research or experimental research on self-management skills. 본 연구에서는 20대 남녀 모델학과 학생 252명을 대상으로 인구통계적 특성을 살펴보고 남녀에 따라 모델교육 및 활동에 대한 실태를 살펴보았다. 그리고 자기 결정동기가 학습 몰입도에 미치는 영향과 학습 몰입도가 자기관 리 능력에 미치는 영향을 살펴보고자 하였다. 이는 향후 모델관련 학습자 관리 시스템과 모델교육시장 등 다양한 모델 시장의 기초자료로 활용함과 동시에 모델관련 학문개발에 도움을 주는 것을 목적으로 하였다. 이와 같은 연 구 목적을 달성하기 위해 SPSS 18.0을 이용하여 빈도분석, 요인분석, 신뢰도 검정, 교차분석, 다중 회귀분석 등을 실시하였으며 그 결과는 다음과 같다. 첫째, 성별에 따라 모델교육과 모델관련 활동 대한 실태를 살펴본 결과, 가 장 좋아하는 과목으로 남성과 여성 모두 전공 실습과목이 가장 많았고, 성적은 4.5기준 남성과 여성 모두 3.6∼ 4.0가 가장 많았다. 모델관련 활동에 있어 소속사 여부에 대해 질문한 결과, 모델관련 활동에 있어 남성과 여성 모 두 없다가 가장 많았으며, 졸업 후 하고 싶은 일에 대해 질문한 결과, 남성과 여성 모두 모델(패션쇼 모델, 광고 모델 등)이 가장 많았다. 모델의 활동조건 중 키에 대해 질문한 결과, 남성은 186cm∼190cm, 여성은 176cm∼ 180cm가 가장 많았고 몸무게의 경우 남성은 66kg∼70kg, 여성은 51kg∼55kg이 가장 많았다. 둘째, 자기결정 동기 요인이 학습 몰입도에 미치는 영향을 살펴본 결과, 외재적 결정동기는 학습몰입 인지에 정(+)의 영향을 부과 된 결정동기는 학습몰입 인지에 부(-)의 영향을 주었으며, 내적 결정동기는 학습몰입 행동과 학습 몰입 인지에 모 두 정(+)의 영향을 미쳤다. 그리고 확인된 결정동기는 아무런 영향을 미치지 않았다. 셋째, 학습몰입도가 자기관리 능력에 미치는 영향을 살펴본 결과, 학습몰입 행동은 정신 자기관리, 신체 자기관리에 정(+)의 영향을 미쳤고, 학습 몰입 인지는 정신 자기관리, 훈련 자기관리, 신체 자기관리에 정(+)의 영향을 미쳤다. 그리고 학습몰입 행동과 학습 몰입 인지 모두 대인 자기관리에는 영향을 미치지 않았다. 이러한 결과를 바탕으로 향후 연구에서는 학생이나 성 별 뿐만 아니라 연령, 경력, 결혼 유무, 모델 분야 등 범위를 확대하여 세분화 된 모델관련 연구나 자기관리 능력 에 대한 실험연구를 통해 좀 더 구체적이고 보편화된 연구결과를 도출하기 바란다

시니어모델 참여동기와 탈동기 분석을 통한 시니어모델 활동의 심층적 이해

가윤정(Ga, Yun-Jeong),박순희 한국모델콘텐츠학회 2023 한국모델콘텐츠학회지 Vol.4 No.2

This study was conducted to understand various senior model’s activities through analysis of senior model’s motivation and de-motivation of participation. The subjects of the study were 309 senior model trainees and senior models nationwide. The study method was to utilize the qualitative research technique through open questionnaires and in-depth questionnaires. The collected questionnaire was subjected to frequency analysis, priority establishment, and categorization after classifying key words through expert meetings. As a result, 1,020 original data were collected for senior model’s motivation of participation, and they were classified into the support and encouragement of the people around (21.8%), posture improvement (15.3%), leisure activity (10.0%), exercise substitution (8.2%), health promotion (6.2%), desire to improve self-confidence (5.9%), professional curiosity (4.40%), and desire to maintain youth (2.6%). As for de-motivation of participation, 402 original data were collected and they were classified into time limit (27.8%), economic burden (19.4%), physical limit (13.0%), skill development limit (10.2%), and physical strength limit (7.4%). In the analysis of the understanding of senior model activities through in-depth questionnaire surveys, it could be divided into four categories: motivation, self-change during activity, de-motivation, and candid advice. As for the motivation, self-overcoming and self-expansion had effect their motivation of participation. As for the self-change during activity, they answered with the increase of self-esteem and the improvement of physical/mental health. As for the de-motivation, they regarded the confusion caused by member conflict and economic unreality. And as for the candid advice, they asked for an educational and rational perspective rather than the commercial perspective of the officials who operate and manage the area of senior models 이 연구는 시니어모델 참여 동기와 탈 동기 분석을 통해 시니어모델 활동의 다양한 이해를 하고자 실시되었다. 연구대상은 전국의 시니어모델 교육생 및 시니어모델 309명을 대상으로 하였다. 연구방법은 개방형 설문지와 심층 질문지를 통한 질적 연구 형태를 활용하였다. 취합된 설문지는 전문가 회의를 통한 핵심어 구분 이후 빈도분석과 우선순위 그리고 범주화를 실시하였다. 그 결과 시니어모델 참여 동기에는 1020개의 원자료가 취합되었고 주변지 지/권유(21.8%), 자세 개선(15.3%), 여가활용(10.0%), 운동대체(8.2%), 건강 증진(6.2%), 자신감 고취 욕구(5.9%), 직업적 호기심(4.40%), 젊음 유지 욕구(2.6%) 순으로 나타났다. 탈 동기는 원자료는 402개였으며, 시간적 여유 (27.8%), 경제적 부담감(19.4%), 신체적 한계(13.0%), 기술 발전 한계(10.2%), 체력적 한계(7.4%) 순으로 나타났다. 심층질문지 분석을 통한 시니어모델 활동의 이해에 관한 분석에서는 동기, 활동 중 자기변화, 탈동기, 苦言(고언) 4 가지로 구분할 수 있었다. 동기에서는 자기 극복과 자기 확장이 동기에 영향을 미쳤다. 활동 중 자기변화에서는 자 존감 고취, 신체적, 정신적 건강함을 인식하고 있었다. 탈동기에서는 구성원 갈등, 경제적 비현실화로 인한 혼란을 인식하고 있었다. 마지막으로 苦言(고언)에서는 시니어모델 영역을 운영하고 관리하는 관계자들의 상업적 시각보다 는 교육적 시각과 합리적 시각을 요구하고 있었다

SNS 빅데이터를 활용한 패션모델 인식 연구

양혜란 한국모델콘텐츠학회 2022 한국모델콘텐츠학회지 Vol.3 No.1

This study attempted to analyze the people's perception of fashion models and the change in perception according to the trend of the times by using SNS big data analysis. The purpose of this study was to obtain effective data analysis results by analyzing the people's perception of fashion models for the development of model and activation of the model market. To achieve this research purpose, frequency analysis, TF-IDF analysis, and word cloud analysis were conducted using text mining techniques among big data analysis methods that can supplement the sampling limitations of the existing survey method. The Textom, a big data analysis program, was used to collect and analyze SNS big data. The time range to examine the change in perception according to the trend of the time, 2010 is the time when SNS became active based on year, three years from 2010 to 2012 and the last three years from 2018 to 2020. The main keyword for data collection was set to ‘fashion model’. From the results of this study, the main keywords for 2010-2012 and 2018- 2020 were ‘Model’, ‘Fashion’, ‘Photo’, ‘Fashion Show’, ‘Runway’ and ‘Photoshoot’, which are the words representing the professional characteristics of fashion models. As keywords that appeared in accordance with the trend of the times, ‘Yoon-ju, Jang’ in 2010-2012, ‘Hye-jin, Han’, ‘Senior Model’ and ‘Instagram’ were found in 2018-2020. Keywords that can identify the professional characteristics of a fashion model appeared in the top ranks, and the perception of the fashion model could be known. Key words to understand the trend of fashion model as well as social phenomena such as ‘Yoonju, Jang’, ‘Hye-jin, Han’, ‘Senior Model’ and ‘Instagram’ were found as keywords that could tell the trend of the times. In conclusion, as the area of fashion model activity expands, it is very important to understand the social perspective as a pop culture entertainer, and objective data analysis research to know the perception of fashion model should be continuously progressed. In addition, fashion model contents should be produced by actively utilizing ‘Instagram’, a main keyword that has appeared recently, and various studies related to ‘Senior Model’ should be conducted.

패션모델에 나타난 포스트모더니즘적 이미지에 관한 연구

최정은 한국모델콘텐츠학회 2022 한국모델콘텐츠학회지 Vol.3 No.1

This study looked into the fashion trend of postmodernism, and defined and analyzed the postmodernism model image, physical characteristics, and symbolic image through the fashion models that have emerged since 2000. The changes in the image of female fashion model, which manifest themselves in the trends of postmodernism, can be divided into the ideal beauty of extreme realism that presents realistic description, lewd and mystic voluptuous beauty of femme fatal, and the de-ideological dismantling beauty of ugly neuter gender, and furthermore, the model image seen from the standpoint of postmodernism was built on the uncertainty of concept or the conceptualization of the uncertainty. In addition, the excessively ideal or unrealistic elements were emphasized amidst the trends of socio-cultural phenomenon, or the instinctive and sexual aspects were highlighted with the changes in social value. The results of this study showed that those characteristic elements of postmodernism model have shown a clear trends since 2000, unlike the reflection of fashion trends or other artistic and cultural fields, and it could be inferred that such elements could manifest themselves with complex patterns at the same time while they are not strictly distinguished based on each individual model. Thus, the fashion models of contemporary times are not simply the tools that present the apparels and fashion products, but express the ideas and notions of the fashion through formative artistic language, and in that sense, they need to interact with the fashion based on the symbolicity in terms of the role of fashion models. The field, called 'fashion model', will need to take a leading role in the future fashion industry through the sublimation into artistic domain where its images can be expanded sensibly, rather than being confined to the visible vocational domain.

국내 패션모델 에이전시의 변화상(變化狀)

김현정 한국모델콘텐츠학회 2022 한국모델콘텐츠학회지 Vol.3 No.2

Since the establishment of Model Line in 1983 and Model Centre in 1984, Korean model agencies have followed the system and structures of their predecessors for over thirty years. Under such circumstances, the fashion model agencies could not meet the industry's rapid growth, and consequently, some relevant issues have occurred. Hence this research, based on an analysis of the current situation and literature review on entertainment management companies, aims to provide new directions for such issues. To this end, interviews were conducted with the CEOs of fashion model agencies. As a result, it was found that most fashion model agencies consist of several departments, including the academy, planning/production team, and management team. Once the model students complete the academy courses of the model agency, they can apply for an audition to have an exclusive contract with the agency. However, only a few students can sign the exclusive contract. It shows the difficulty and complexity of becoming an exclusive model of the agency, which has been much intensified in the past years. Furthermore, the scope of fashion modeling has been widened. A fashion model is becoming and should stand as an all-round entertainer. The findings of this study confirm that to meet the current needs, fashion model agencies should improve their system by integrating new content, and ideas, and working with other industries to enlarge their business like other entertainment companies, making changes systematically and strategically. Moreover, it suggests that models should also do a decent preliminary review of different agencies to carefully decide on the one close to their interested field so that they could work more efficiently in the long-term, as model career usually comes with early retirement.