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호텔 서비스 만족도에 따른 호텔컨벤션 개최의사에 관한 연구 -컨벤션 기획가의 호텔 신뢰전이 조절 효과를 중심으로-
안수진 ( Soo Jin An ),윤유식 ( Yoo Shik Yoon ) (사)한국마이스관광학회(구 한국컨벤션학회) 2014 MICE관광연구 Vol.14 No.1
The main research result is that the result of the multiple regression analysis was shown This is a study on the intentions of holding hotel conventions based on a hotel service satisfaction index which focuses on the opinions of convention planners. The study will proceed by investigating the relationship between the satisfaction of hotel service and the intentions of holding hotel conventions, while taking note of the trust transfer of holding conventions of convention planners. Holding hotel conventions allows congregating a variety of customers at a designated time to create large profits in a short period of time; moreover, conventions enhance the overall image and satisfaction of hotels. Though the importance of holding hotel conventions is being acknowledged as such, studies on the trust transfer involved between hotels and hotel conventions are somewhat lacking. while verifying the adjustment effect regarding trust level with respect to hotels and hotel conventions.
SNS공동체의 관계지향활동이 관계가치, 몰입 및 애호도에 미치는 영향에 관한 연구 -MICE산업을 중심으로-
주현식 ( Joo Hyun Sik ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.2
This study by the relationship between service-oriented SNS organizing knowledge dissemination, interactive way, providing the core service performance, is classified as a contribution to the organization were analyzed. These sub-factors, the relationship between SNS service users value and impact of relationship commitment and relationship impact of relationship commitment is worth, relationships, values ??and commitment for the impact of loyalty were studied. The structural relationship between these factors and to study integrated the vast departed. By SNS services related to the value of relationship-oriented, relationship commitment, and loyalty to verify the impact of the relationship by the relationship between SNS service-oriented activities (organizational knowledge dissemination, interactive way, providing core services, and the organization is contributing) and the value of the relationship understand the importance and the concept was And relationship commitment, and loyalty through previous research related to the concept was established. In addition, the relationship between exogenous variables value relationship-oriented activities, relationships, commitment, and loyalty that each affects the relationship was investigated. Impact of these variables on the relationship between hypothesis testing and model analysis has been applied to the appropriate.
국제협회회의 시장의 경제적 규모 분석 및 국가간 비교 연구: ICCA 데이터를 중심으로
이창현 ( Chang Hyun Lee ),원지희 ( Ji Hee Won ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.3
The economic contribution of the MICE industry to the national economy has been widely recognized across the nations, and the majority of the leading MICE destinations have actively implemented a wide range of development strategies to reinforce the growth of the industry. However, the universal statistical system is currently absent due to the multi-faceted and infant nature of the industry. As a result, the industry suffers from the lack of sufficient data which is essential to accurately analyze the state and economic significance of the industry in order to establish effective development policies and regulations. International Congress and Convention Association (ICCA), one of the predominant and influential organizations in the international association meetings industry, has annually provided the industry statistics report since 1972, and it has recently published a special report titled “A modern history of international association meetings: 1963 - 2013”. The report consists of the statistical information on the industry for the last half century and is the first of its kind to provide such extensive data in an accumulative manner. Nonetheless, ICCA presents neither the year-by-year nor the country-by-country data on the report; therefore, the comparative analysis of the data based on the time and place cannot be carried out. This paper thus demonstrates the economic contribution of the international association meetings industry on a yearly basis from 2003 to 2012 through utilizing the ICCA statistics; it also compares the economic significance of the industry in the world`s top 10 and Asia`s top 5 nations during the aforementioned period to enable the policy makers and stakeholders to better understand the current state of the industry and gain a competitive edge in doing so.
컨벤션센터의 사회적 책임활동이 참가자의 관계가치, 정서적 몰입, 미래행동의도에 미치는 영향
주현식 ( Hyun Sik Joo ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.3
This study is intended to find out the structural relations of all factors involved comprehensively by dividing social responsibility of convention centers into sociocultural responsibility, indirect social responsibility, and economic social responsibility and then identifying the effect of those sub-factors on participants` relationship value, which is further examined in connection with relationship-oriented affective commitment and future behavioral intention. To confirm the effect relationship of social responsibility of convention centers on relationship value, participants` affective commitment, and behavioral intention, this study establishes the relationship through reviews of previous researches regarding social responsibility (sociocultural responsibility, indirect social responsibility, and economic social responsibility) of convention centers, the importance and concept of relationship value, affective commitment, and behavioral intention. Furthermore, the effect relationship of social responsibility as an exogenous variable on each of relationship value, affective commitment, and future behavioral intention is identified. Meanwhile, among sub-factors of social responsibility, sociocultural responsibility has no effect on relationship value, invalidating the results previous researchers have suggested.
관광 이벤트가 개최지 브랜드 개성 이미지 및 사후반응에 미치는 영향연구 -R-16 Korea 2011 세계비보이대회 한국대표선발전을 중심으로 -
김장원 ( Jang Won Kim ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.2
This study aimed to examine the effect of the brand of event destination on attendees` brand image recognition by analyizing the relationship between the level of recongnition brand character and the intention to revisit. in order to enhance the competive advantage of the event and tourism industry. The Brand image of the event destination was positively related to the percieved level of the brand character. The higher the number of participants percieved the attractiveness of character of Brand image, the stronger they expressed intentions to revisit and recommend the event destination the research could be utilized as an effective marketing tool to attract more participants and tourists in regional events
컨벤션 현장진행인력의 참여동기, 보상 만족, 사회적 자본 형성에 관한 연구 -2012 제주 세계자연보전총회를 중심으로-
서광용 ( Kwang Yong Seo ),홍성화 ( Sung Hwa Hong ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.3
The purpose of this study was to define the convention staff in Jeju Convention industry field and to examine their motivation, compensation satisfaction and social capital formation in World Conservation Congress 2012. In the convention, human resources as a staff in very important. However, there were only little researches from experience in academic studies. In addition, studies regarded convention staff as volunteer. In this study through previous studies, it has found out convention staff definition and to examine their motivation, compensation satisfaction and social capital. In conclusion, these results support the results of the previous studies, which convention staff`s satisfaction contribute to the social capital formation.
축제 방문객의 체험동기가 만족과 충성도에 미치는 영향 -대구한방문화축제를 중심으로-
이선경 ( Sun Kyung Lee ),윤세남 ( Se Nam Yoon ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.3
The purpose of this study was to examine and analyze the relationships to the visitors Experience Motivations on satisfaction and Loyalty in Yangnyeongsi Herb Medicine Culture Festival. For this study, survey was conducted at Daegu Yangnyeongsi Herb Medicine Culture Festival from May 8 to May 12, 2013. Total 200 questionnaires were distributed and 168 were used for the analysis of this study. PASW 18.0 was used for statistical purpose. According to the analysis result; First, Knowledge experience motivation, leisure experience motivation factors were found to have positive effects on satisfaction. Second, Knowledge experience motivation, leisure experience motivation, interchange experience motivation factors were found to have positive effects on satisfaction. Third, satisfaction was effect positively on the loyalty.
축제체험프로그램의 학습효과가 관광지식형성에 미치는 영향 연구
이용철 ( Yong Chul Lee ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.3
Tourist can study continuously by what they have learned through variety environments and cultures of touring place. experience through by their tour place. On this, this research is to classify what cause ‘Tourism study effect?’ and what kind of study formula forms knowledge by it through Experience Festival Program. Base on the research, we have deducted this conclusion. The first, there are 6 tourism study factor through experiencing festival. These are ‘instructional design factor’, ‘using telecommunication factor’, ‘social factor’, ‘study data factor’, ‘educational attainment factor’, ‘self-directional factor’. secondly, the research has it`s own meaning in which it was verified that we can get in formations from behavioral learning, cognitive learning or vicarious learning through tourism. Thirdly, From presented, 5 tourism study method using telecommunication factor can give large effect on tourism study, and instructional design factor ,educational attainment factor are followed which give effects on master knowledge.
호텔,컨벤션 종사원의 혼잡지각이 직무성과에 미치는 영향: 사회적지지 추구 대처의 조절효과
김봉철 ( Bong Chul Kim ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.3
Employees play an important role in hotel and convention service area that affect evaluation of customer satisfaction. Customer density and crowding experience influencing employees job performance have been regarded as a key environmental variable. The purpose of this study is to examine how customer crowding affects service employees` job stress and their job performance. The moderate effects of social support coping strategy was investigated between job stress and job performance for the managerial suggestions. Total of 322 questionnaires were obtained and utilized for empirical analysis. SPSS version 18.0 and AMOS version 20.0 were used as an analysis tool. Findings of this study are 1) customer crowding and job stress was positively related, 2) job stress and job performance was negatively related, 3) job stress had a mediator effects, when customer crowding affects job performance. Lastly, in a relationship between job stress and job performance, social support coping strategy had a moderate effects.
전시업체의 전시회 참여성과에 영향을 미치는 요인에 관한 연구 -국제관광전시회 및 나노융합대전을 중심으로-
곽대영 ( Dae Young Kwak ),임형택 ( Hyung Taek Lim ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.3
The objectives of the this study are to suggest useful directions for the development of domestic exhibition industry through investigating and analyzing exhibitors` comprehensive perceptions regarding participation of exhibition. To achieve these objectives, as a conceptual framework of the study, participation performance of exhibition, exhibition choice attributes and exhibition quality were reviewed, and the empirical studies on the opinions of exhibitors who participated in the 26th Korea World Travel Fair and Nano Korea 2013 were conducted. According to the findings of this study, the factor affecting ``sales performance`` of exhibition participation performance was ``internal factor`` of exhibition choice attribute, and the factors affecting ``performance except sale`` of exhibition participation performance were ``internal factor`` and ``external factor`` of exhibition choice attribute. And no differences exist in participation performance of exhibition in accordance with exhibitors` characteristics.