IT 기술력으로 대한민국을 연결하다: 메쉬코리아의 성공 메커니즘 분석

유정범(Jeong-bum Rhyu),박재홍(Jae-hong Park),이동근(Dong-gun Lee),박기찬(Kichan Park) 한국경영학회 2021 Korea Business Review Vol.25 No.신년 특별호

온라인 쇼핑 시장의 발전과 코로나19 바이러스의 확산으로 비대면 생활 시대가 점진되면서 라스트 마일 시장(Last Mile Market)은 유래 없는 호황을 맞이하고 있다. 이제는 배송의 대상이 음식에 국한되지 않고 편의점, H&B 스토어 등 비(非)음식분야까지 서비스가 보편화 되었다. 본 연구는 라스트 마일 업계에서 IT(Information Technology) 기술력을 기반으로 성공적인 성장을 거듭하고 있는 메쉬코리아의 성공 사례를 자원기반이론(RBV)의 확장 모델로 평가되는 SER-M 패러다임을 통해 분석했다. 주체의 특성, 환경적 조건, 자원의 역량요인 등이 융합 · 결합을 통해 어떠한 메커니즘을 형성하여 성공할 수 있었는지, 그리고 더 큰 성장을 위해 어떤 도전과제에 직면하고 있는지를 살펴보았다. 분석결과, 선순환적 성장 메커니즘을 구축시켜준 주요 원동력은 다음과 같이 나타났다. 첫째, 주체변수의 특성은 창업가의 기업가정신으로 나타났다. 메쉬코리아의 창업주 유정범 대표는 아버지의 장례식장에서 배달 시스템의 비효율성을 보면서 이를 개선하기 위해 창업을 결심했다. 유대표의 기업가 정신은 현장 중시 철학인 ‘우문현답’, 모두에게 이익이 되도록 하려는 모토인 ‘세상에서 가장 깨끗한 1원의 가치’, 그리고 흔히 라이더(Rider)라 부르는 배송기사들에 대한 ‘섬김의 리더십’실천으로 부각된다. 둘째, 성공을 위한 환경적 요인은 온라인 쇼핑이 활성화되어 라스트 마일 사업이 확대된 시장 환경, 인공지능(AI), 빅데이터 등 다양한 기술의 발전에 힘입어 신유통 등 물류 시장에 혁신의 바람을 불게 한 시대적 환경, 그리고 코로나-19 신종 바이러스 확산에 따른 강력한 사회적 거리두기 조치등의 정책적 환경이 새로운 기회를 제공한 것으로 나타났다. 셋째, 유정범 대표의 기업가 정신과 코로나 팬데믹 환경에 더하여 메쉬코리아가 보유하고 있는 인적, 물적 자원을 업계에서 유일하게 직영 구조로 운영하는 전략적 자원으로 구축 및 활용함으로써 글로벌 배송 업체까지도 벤치마킹하고자 하는 메쉬코리아의 선순환적 성공 메커니즘이 사내외로 확산되고 있음을 확인하였다. 논문의 마지막 부분에서는 대부분의 사업과 산업이 어려움에 처한 상황에서도 배송업계에 대한 낙관적 전망에 따라 포화상태로 접어들고 있는 라스트 마일 업계에서 메쉬코리아가 향후 직면하게 될 도전과제에 대하여 살펴보았다. 본 연구는 메쉬코리아의 성공적 성장사례를 통해 스타트업 기업들의 시장진입 및 성장전략, 그리고 그 과정에서 직면하게 되는 이슈와 과제를 어떻게 대응하고 극복해 갈 것인지에 대한 방법을 토론하는 데 그 의미를 두고자 하였다. The Last Mile Market is experiencing an unprecedented boom due to advent of the non-faceto-face life era caused by the development of the online shoppong market and the spread of the COVID-19. The target of delivery is not limited to food, and services have become common in non-food fields such as convenience stores and H&B stores. This study analyzed the success cases of Mesh Korea, which has achieved successful results based on IT(Information Technology) in the Last Mile Industry, through a ser-M model. and this study examines what kind of mechanisms the subject, environment, and resourse factors could have formed and succeeded through fusion and combination, and what challenges they face for greater growth. CEO Rhyu Jeong-beom, founder of Mesh Korea, decided to start a business in order to improve the inefficiency of the delivery system at his father’s funeral. His entrepreneurship is “Woo Moon Hyeon-dap(The answer to our problem is in the field),” a philosophy that focuses on the field, “the cleanest value of 1 won in the world,” and the leadership of serving delivery riders. Environmental factors for success were analyzed by dividing in to Market Environment in which the Last Mile Market has expanded due to active online shopping, The environment of the times in which various technologies such as AI(artificial intelligence) and big data have been developed to blow the wind of innovation in the logistics market. and Policy Environment such as strong social distancing following the spread of the COVID-19. This study presents the challenges that Mesh Korea will face in the future in the last mile industry, which is saturated with indyustry optimism. And it is meaningful in discussing how to overcome the start-up and growth of start-up companies and the challenges they will face through the case of Mesh Korea.

지방흡입술 후 괴사성 근막염과 동반하여 발생한 독성 쇼크 증후군

유희선(Hee Seon Rhyu),박민호(Min Ho Park),김정철(Jung Chul Kim),류성엽(Seong Yeop Rhyu),박영규(Young Kyu Park),김형록(Hyeong Rok Kim),김동의(Dong Yi Kim),김영진(Young Jin Kim),김신곤(Shin Khon Kim),주재균(Jae Kyun Ju) 대한외과학회 2008 Annals of Surgical Treatment and Research(ASRT) Vol.74 No.3

The Origins of Korean Chaebols and their Roots in the Korean War

Rhyu Sang-young 한국국제정치학회 2005 國際政治論叢 Vol.45 No.5

The Expression of IL-4 and Interferon-gamma Genes in Peripheral Blood Mononuclear Cells of Patients with Severe Atopic Dermatitis : Evaluation in Proportion to Serum IgE Levels

Rhyu, Mun Gan,Kim, Chung Won,Yi, Jong Yuk,Kim, Jin Woo,Park, Chul Jong 대한피부과학회 2001 Annals of Dermatology Vol.13 No.2

Background : It is not yet clear whether the abnormal cytokine production in relation to serum IgE levels in atopic dermatitis (AD) is associated with the amount of mRNA of cytokine gene. Objective : Our purpose was to delineate the effect of reciprocal correlation in the level of mRNA between interleukin-4 (IL-4) and interferon-gamma (IFN-γ) in severe AD. Methods : We examined 1S cases including 5 AD patients with high serum IgE ($gt;2,000 kU /liter), 5 AD patients with low serum IgE ($lt;100 kU/liter), and 5 healthy controls. Using semi quantitative reverse transcription-polymerase chain reaction, IL-4 and IFN-γ gene expressions in peripheral mononuclear cells (PBMC) were examined. Results : 1) IL-4 gene expression in spontaneous PBMC was higher in AD patient groups than in control group, significantly higher only in AD patient group with high serum IgE level (p $lt; 0.05 ). 2) IFN-γ gene expression in spontaneous PBMC showed increased tendency in AD patient groups than in control group without statistical significance. 3) IL-4 and IFN-γ gene expressions in stimulated PBMC were not different among all three groups. Conclusion : In light of our results, high and low IgE subgroups in AD can exist and AD may not be characterized by the shift in the reciprocal relationship between IL-4 and IFN-γ when T cells are stimulated under antigen presenting cell-independent conditions.

Wide coverage area of UHF-band RFID system using a pattern reconfigurable antenna

Rhyu, Hanphil,Harackiewicz, Frances J.,Lee, Byungje Wiley Subscription Services, Inc., A Wiley Company 2007 MICROWAVE AND OPTICAL TECHNOLOGY LETTERS Vol.49 No.9

<P>A new type of a reader antenna for a UHF-band RFID system is proposed to cover a wider area. The proposed antenna consists of a circular polarized patch element, an omnidirectional electrical loop element, and a feeding network. By combining two antenna elements whose radiation patterns and half-power beamwidths (HPBW) are different from each other, the coverage area of the RFID system is increased. The experimental results show the proposed antenna has a HPBW of more than 120° and works well in the UHF band RFID system. © 2007 Wiley Periodicals, Inc. Microwave Opt Technol Lett 49: 2154–2157, 2007; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/mop.22694</P>

A Glance of Electron Tomography through 4th International Congress on Electron Tomography

Rhyu, Im Joo,Park, Seung Nam 韓國電子顯微鏡學會 2008 Applied microscopy Vol.38 No.3

Electron tomography (ET) is an electron microscopic technique for obtaining a 3-D image from any electron microscopy specimen and its application in biomedical science has been increased thanks to development of electron microscopy and related technologies during the last decade. There are few researches on ET in Korea during this period. Although the importance of ET has been recognized recently by many researchers, initial approach to electron tomographic research is not easy for beginners. The 4th International Congress on Electron Tomography (4 ICET) was held on Nov 5~8, 2006, at San Diego. The program dealt instrumentation, reconstruction algorithm, visualization/quantitative analysis and electron tomographic presentation of biological specimen and nano particles. I have summarized oral presentations and analyzed the posters presented on the meeting. Cryo-electron microscopic system was popular system for ET and followed conventional transmission electron microscopic system. Cultured cell line and tissue were most popular specimens analyzed and microorganisms including bacteria and virus also constituted important specimens. This analysis provides a current state of art in ET research and a guide line for practical application of ET and further research strategies.

Electrical loop antenna using stacked patches for 433.92 MHz RFID reader

Rhyu, H.,Heo, S.,Chung, Y.-S.,Harackiewicz, F.J.,Lee, B. Inst. of Eng. and Technol 2006 Electronics letters Vol.42 No.11

A novel and compact electrical loop antenna for an RFID reader at 433.92 MHz is proposed. Using modified and stacked patches, in-phase and uniform currents are excited so that an omnidirectional radiation pattern with a φ-component of the electric field is obtained. The antenna is analysed based on simulated and measured results.

首都圈地域에서 土壤의 酸性化에 의한 리기다소나무의 生長 減少

Rhyu, Tae-Cheol,Kim, Kee-Dae,Kim, Joon-Ho 한국생태학회 1994 Journal of Ecology and Environment Vol.17 No.3

수도권에서 보고된 리기다소나무 생장감소의 원인을 밝히기 위하여 33장소의 리기다소나무 숲에서 교목의 밀도, 수령 및 토양의 물리화학적 특성을 조사하였다. 토성을 제외하고 토양의 물리적 특성들은 도심지와 전원지에서 차가 없었다. 그러나 토양의 pH값, 염기포화도 및 염기성 양이온 함량은 전원지에 비해 도심지에서 낮았지만, 수용성 Al 함량과 S함량은 그 반대였다. 도심지의 토양산성화는 산성강하물에 의한 영향으로 해석된다. 다중회귀분석 결과, 수도권에서 리기다소나무 생장은 토양의 가비중<토양의 Al 함량<교목의 밀도<토양의 Mg 함량<수령의 순으로 영향이 컸다. 결론적으로 수도권에서 리기다소나무 생장의 감소는 1차적으로 토양산성화가 주요한 요인이었을 것으로 판단된다. To elucidate the cause of growth decline of pitch pine (Pinus rigida) in Seoul, tree density, tree age and physico-chemical properties of soils were investigated at 33 sites of pitch pine forests in metropolitan Seoul, its vicinity and rural areas. The physical properties of soils except for soil texture in Seoul did not differ from those in rural areas. pH values, base saturation, and Ca and Mg contents of soils in Seoul, however, were significantly lower than those in suburbs and rural areas. In contrast, soluble Al and $S0_4^{2-}-S$ contents in Seoul were higher than those in rural areas. Low pH of forest soils in Seoul and suburbs seems to be caused by acid deposition. According to multiple regression analysis, growth of pitch pine in Seoul was affected by several factors in the following order: soil bulk density < Al content of soils < tree density < Mg contents of soil < tree age. We concluded that the acidification of forest soil can be a predisposing factor for the growth decline of pitch pine in metropolitan areas.

The Expression of IL-4 and Interferon-gamma Genes in Proportion to Serum IgE Levels in Peripheral Blood Mononuclear Cell of Patien

Rhyu, Mun Gan,Kim, Jin Wou,Park, Chul Jong,Kim, Chung Won,Yi, Jong Yuk THE CATHOLIC UNIVERSITY OF KOREA 1997 Bulletin of The Catholic Research Institutes of Me Vol.25 No.-

IL-4 and IFN-γ gene expressions in peripheral mononuclear cells(PBMC) were compared by semi-quantitative reverse transcription-polymerase chain reaction (semi-quantitative RT-PCR) between atopic dermatitis(AD) patients showing high serum IgE level and those showing low serum IgE level. The subjects of this study were 15 cages; 5 AD patients with high serum IgE(>2,000kU/l), 5 AD patients with low serum IgE(<100kU/l), and 5 healthy controls. Cultures of PBMC were harvested at 0 hr(unstimulated), 3 hr, 6 hr, 12 hr, and 24 hr(stimulated). Phorbol 12-myristate 13-acetate in combination with calcium ionophore A231879(PMA / CA) was used as a stimulant. Semi-quantitative RT-PCR was performed. The results were as follws; 1) IL-4 gene expression in unstimulated PBMC was higher at AD patient groups than at control group but statistically higher only at AD patient group with high serum IgE level than at control group (P<0.05). 2) IFN-γ gene expression in unstimulnted PBMC was higher at AD patient groups than at control group without statistical significance. 3) IL-4 mRNA was first detected at 3 hr after stimulation in vitro and persisted until 6 hr, and slowly decreased in all three groups. IL-4 gene expression was higher at 3 hr than at 12 hr or 24 hr in AD patient group with high IgE level(P<0.05). 4) IFN-γ gene expression was first detected at 3 hr and Persisted until 24 hr. IFN-γ gene expression was lower at 24hr than at 3 hr, 6hr, and 12hr in AD patient group with low IgE level(P<0.05). 5) IL-4 and IFN-γ gene expressions in stimulated PBMC were not different among all three groups. In light of our results, it is suggested that T cells of AD patients are more activated in vivo because IL-4 and IFN-γ gene expressions are increased at AD patient groups than at control group. Since there are no differences of IL-4 and IFN-γ gene expressions in PBMC stimulated with PMA / CA, it may be suggested that AD is not characterized by the shift in the reciprocal relationship between IL-4 and IFN-γ production when T cells are stimulated under antigen presenting cell - independent conditions.

Application of Three-Dimensional Light Microscopy for Thick Specimen Studies

Rhyu, Yeon Seung,Lee, Se Jeong,Kim, Dong Heui,Uhm, Chang-Sub Korean Society of Microscopy 2016 Applied microscopy Vol.46 No.2

The thickness of specimen is an important factor in microscopic researches. Thicker specimen contains more information, but it is difficult to obtain well focused image with precise details due to optical limit of conventional microscope. Recently, a microscope unit that combines improved illumination system, which allows real time three-dimensional (3D) image and automatic z-stack merging software. In this research, we evaluated the usefulness of this unit in observing thick samples; Golgi stained nervous tissue and ground prepared bone, tooth, and non-transparent small sample; zebra fish teeth. Well focused image in thick samples was obtained by processing z-stack images with Panfocal software. A clear feature of neuronal dendrite branching pattern could be taken. 3D features were clearly observed by oblique illumination. Furthermore, 3D array and shape of zebra fish teeth was clearly distinguished. A novel combination of two channel oblique illumination and z-stack imaging process increased depth of field and optimized contrast, which has a potential to be further applied in the field of neuroscience, hard tissue biology, and analysis of small organic structures such as ear ossicles and zebra fish teeth.