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Korean Customer Attitudes Towards Retail Regulations
조영상,Lak-Chae Chung,Pom-Tong Yu 한국유통과학회 2016 유통과학연구 Vol.14 No.1
Purpose – This study is to identify how the retail regulations influence customer shopping behaviours and furthermore, whether the Store Closing Act really protects independent retailers as well as traditional markets in Korea. Research design, data, and methodology – By adopting frequency analysis and factor analysis method, the research achieved research objectives. Before a field survey, the authors pre-tested the questionnaire developed, based on similar previous articles, and finalized. Amongst the 353 questionnaires distributed, 332 were returned. It means the response rate is 94.5%. Furthermore, available questionnaires are 330. Results – Rather than stimulating customers to more frequently visit public markets, the regulation has provoked new customer shopping behaviours. In other words, some consumers tend to shop in big box retailers before or after a store closing day, whereas others are likely to stop shopping. What is important is that customers do not patronise small retailers and conventional markets, thanks to the Store Closing Act. Conclusions – In order to keep retailers and public markets independent, the researchers suggest that the government should introduce new techniques without impeding the growth of a retailing sector.
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Korean Customer Attitudes Towards Retail Regulations
Young-Sang Cho,Lak-Chae Chung,Pom-Tong Yu 한국유통과학회 2015 한국유통과학회 학술대회 논문집 Vol.2015 No.-
Purpose – This study is to identify how the retail regulations influence customer shopping behaviours and furthermore, whether they really protect independent retailers as well as traditional markets, in Korea. Research design, data, and methodology – By adopting frequency analysis and factor analysis method, the research achieved research objectives. Before a field survey, the authors pre-tested the questionnaire developed, based on similar previous articles, and finalized. Amongst the 353 questionnaires distributed, 332 were returned. It means the response rate 94.5%. Furthermore, available questionnaires are 330. Results – As expected, this research found that the retail regulations have nothing to do with the protection and revitalization of mom and pops as well as conventional markets, although some customers visit them when large stores close their shops. Rather than positive impacts on a retailing sector, this code which the government regulates large stores to close their shops twice a month has given rise to negative effects. Conclusions – In order to keep independent retailers and public markets, the researchers suggest that the government introduces new techniques without discouraging customers to shop.
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