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내부 이해관계자 관점의 글로벌 CSR : 중국 진출 한국기업 사례를 중심으로
정재휘(Jae Hwi Jeong),서민교(Min Kyo Seo) 한국산업경영학회 2016 한국산업경영학회 발표논문집 Vol.2016 No.-
Recently, the importance of requirement for Corporate Social Responsibilities(CSR) aspect of internal stakeholder such as human rights and labour. The objectives of this study is to analyze the Global CSR standards and activities based on internal stakeholder of korean firms in china. This paper tried to analyze on the theoretical perspectives of CSR literature and to draw out managemental implication for Korean firm's global CSR strategy by means of case study for the labor related CSR activities. The results and implication of this study ara as follows. First, Labor standards and human rights norms of the international community have been strengthened. Also, Labor related risks of korean firms in china are constantly increasing by minimum wage requirements and the safety accidents occurring. Therefore the CSR activities are very important for the labor management. Second, Governments and relevant organizations supporting are needed for the CSR activities of small medium sized company.
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Jeong, Jae-Hwi(정재휘),Seo, Min-Kyo(서민교) 한국산업경영학회 2018 경영연구 Vol.33 No.1
본 연구는 최근 그 성장잠재력에서 주목을 받고 있는 이슬람권 시장진출을 위해 합리적 행위이론(TRA) 및 계획된 행위이론(TPB)을 기반으로 할랄 식품 구매의도 및 구매 행위에 영향을 미치는 결정요인 도출하고자 하는데 그 목적이 있다. 이를 위하여 한국에 거주 중인 무슬림 소비자 150명을 대상으로 자료를 수집하고 구조방정식모형을 활용하여 분석을 실시하여 다음과 같은 분석결과를 도출하였다. 첫째, 할랄 제품에 대한 개인적 신념은 할랄 식품 구매에 대한 주관적 규범에는 긍정적인 영향을 미치지만 할랄 인증에 대한 태도에는 직접적인 영향을 미치지 못하는 것으로 나타났다. 둘째, 종교적 신념은 할랄 인증에 대한 태도에는 직접적인 영향을 미치지만 주관적 규범에는 영향을 미치지 못하는 것으로 나타났다. 셋째. 할랄 인증에 대한 태도 및 주관적 규범은 할랄 식품 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 할랄 제품에 대한 구매 의도는 실제 구매 행위에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 최근 그 성장잠재력과 중요성이 커지고 있는 할랄 시장 진출에 대한 시사점을 도출하기 위해 마케팅 및 심리학 분야에서 주로 활용되고 있는 합리적 행위이론 및 계획된 행위이론을 국제경영 분야에 적용한 학제 간 연구를 시도했다는데 연구의 의의가 있다. Recently, the Muslim food market of over 2 billion people, the Halal market, has emerged as a new blue ocean. According to this importance, this study is designed to identify the determinants of purchase intention and purchase behavior of Halal foods based on rational behavior theory (TRA) and planned behavior theory (TPB). For this purpose, 150 Muslim consumers living in Korea were collected and analyzed using structural equation model, and the following analysis results were derived. First, personal beliefs about Halal products have a positive effect on the subjective norm of Halal food purchasing, but do not directly affect the attitude toward Halal certification. Second, religious beliefs have a direct impact on attitudes toward Halal certification, but not on subjective norms. Third, the attitude toward Halal certification and the subjective norm have a positive effect on the intention to purchase Halal food. Finally, the purchase intention of Halal products has a positive effect on the actual purchase behavior. This study attempted interdisciplinary research applying the theory of reasoned action (TRA) and the theory of planned behavior (TPB) which are mainly used in the field of marketing and psychology to the international management field in order to draw implications for the entry into the Islamic market.
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한국기업의 해외자회사에 대한 국제기술이전 성과의 결정요인: 통합적 접근방법
정재휘 ( Jae Hwi Jeong ),이철 ( Choi Lee ) 한국국제경영학회 2014 국제경영연구 Vol.25 No.2
This study is designed to identify factors affecting performance of technology transfer from Korean parent firms to their foreign subsidiaries. Most previous studies focusing on this topic have relied on limited theoretical paradigms and variables. To overcome weakness of the past studies we developed an integrated model of technology transfer by combining three theoretical paradigms: resource-based view, industrial organizational E-S-P (environment - strategy - performance) paradigm, and relational perspective. We collected data from one hundred ninety-five foreign subsidiaries of Korean parent firms located in seventeen countries and used structural equation modeling as a statistical analysis method. The analysis results have following findings. First, both disseminative capacity of the parent firms and absorptive capacity of their foreign subsidiaries affect technology transfer performance in a positive way. Also, the disseminative capacity affects the technology transfer performance indirectly through improving the subsidiary``s absorptive capacity. Second, the findings suggest that such factors as specificity of the technology, parent``s R&D capacity, willingness to share technology, compatible organizational culture, and relationship quality affect the parent firm``s disseminative capacity positively while tacitness of the technology negatively affect it. Third, factors affecting the subsidiary``s absorptive capacity are found to be specificity of the subsidiary``s R&D capacity, human capability, willingness to lean, autonomy of subsidiary, and local market potential. Business implication of the finding is that in order to transfer technology successfully from parent firms to their foreign subsidiaries, parent firms should increase R&D capacity, willingness to share technology, explicitness and specificity of the technology to improve their disseminative capacity. Also, foreign subsidiaries should increase R&D capacity, human capability, willingness to learn, and managerial autonomy to improve their absorptive capacity.
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정부의 해외마케팅 지원 프로그램이 수출성과에 미치는 효과
이철(Chol Lee),정재휘(Jae-Hwi Jeong) 한국무역학회 2013 무역학회지 Vol.38 No.1
This research has aimed to identify the effects of the use of government export assistance programs on the export performance of firms. Based on a sample of 456 exporting firms in Korea data were gathered and structural equation modeling analysis was done in order to test there search hypotheses. The key research insight of this work concerns the differentiation between direct and indirect effects of export assistance. Prior to this research, the two types of effects were not analyzed sufficiently. In consequence, there was a lack of understanding of the true impact of export assistance. Our findings clearly show that government export assistance programs do not, in the main, affect export performance directly but do so indirectly through their effects on improving the exporter’s marketing capability. This finding is also confirmed to be valid across export size and exporting experience of firms. Thus, we can conclude that the key effects of government assistance programs are realized through a strengthening of firm internal resources such as marketing capability.
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