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      • The Causes of the "Korean Wave" in China

        Francis Bacon Ye Chen 세계문화관광학회 2008 Conference Proceedings Vol.9 No.0

        The "Korean Wave" or "Hallyu" refers to the surge and popularity of South Korean pop culture in East/Southeast Asia and beyond, which began in the late 1990s in China. Not long after, the trend spreads to neighboring Southeast Asian countries and has become a regional phenomenon. The Korean Wave hit China with great force. There have been million fans in China. They like Korean popular cultural goods, such as Korean TV dramas, film and pop songs. Korea was used to be regarded as a "Hermit Kingdom," by western scholars, and the country is changing its image, attracting world reputation from culture richness besides its economic achievements. Korean government's ambitious cultural policy, their cultural heritage, their cultural diversity, Korean unique ways of making cultural goods and Korean economic development all contribute to interior virtue of Korean popular cultural goods. The connection between Chinese culture and Korean culture, wanting of the Confucianism among senior Chinese, the easy accessibility of the Korean popular culture to the young, the political delegations between China and Korea, contribution of Korean ethnic group of China, along with the Internet &DVD technology and bear market in China during 2000~2005 all become the specific reasons for the popularity of the Korean Wave in China.

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