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기부수혜자의 인식가능성과 캠페인 메시지에서 나타난 시간 지향성이 기부의도에 미치는 영향 - 공감의 매개된 조절효과를 중심으로
허다경,김수민,신동우,Heo, Dakyeong,Kim, Soomin,Shin, Dongwoo 한국디지털정책학회 2021 디지털융복합연구 Vol.19 No.6
다양한 기관의 사회적 활동에 대한 효과는 기부수혜자들을 표현하는 정보의 특징과 수혜시점의 시간지향성의 상호작용을 통해 소비자들에게 전달되며, 이는 주체기관의 사회적 활동에 대해 공감하는 정도에 의해 사회적 지원활동의 평가에 영향을 미칠 수 있다. 본 연구에서는 기부수혜시점의 시간지향성과(단기지향성 vs. 장기지향성) 수혜자 인식가능성(개인 vs. 집단) 상호작용을 중심으로 기부 메시지를 구성하였고, 이를 실험을 통해 검정하였다. 기부수혜시점의 시간지향성이 가까운 미래이고 수혜자가 특정된 개인인 경우, 긍정적인 태도와 감정으로 메시지를 평가하였다. 이에 기부수혜시점의 시간지향성이 먼 미래이고 수혜자가 집단으로 표현된 경우 기부태도와 기부감정에 긍정적 효과를 보였다. 또한 매개된 조절효과 검정 결과 주체기관에 대한 공감은 수혜자 인식가능성의 조절효과를 기부 태도, 긍정적 감정에 부분적으로 매개하는 것으로 나타났다. 본 연구는 기부에서의 주체기관의 지원활동에 대한 시간지향성과 수혜자 인식가능성의 영향을 이해하는 새로운 시각을 제시함으로써 효과적인 사회적 활동 메시지 전략을 수립할 수 있는 실무적 시사점을 제공하고 있다. As many CSR activities grow steadily, how charitable giving messages affect donation attitude is received attention. In the current research, temporal orientation and donation recipients is presented an effective variables to judge a organization activities. This article based on CLT theory, we establish the experimental condition focused on interaction effects between two variables: time orientation in charitable activities outcomes(near future: a week vs. far future: a year); and based on the recognizability of recipients(a individual child vs. collective group). Result from study, charitable activities outcomes generated in near future orientation(far future orientation) increase donation attitude and affective when messages are used in a specific(general group) context. Furthermore, empathy of CSR organization is a mediator on donation attitude and affective. We expect that these findings have important implication for charitable giving strategy.
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Analysis of external environmental factors affecting patient transport time
LEE, Hyeryeong,PARK, Sang Woong,YUN, Eunjeong,KIM, Dakyeong,CHOI, Hea Kyung Korea FoodHealth Convergence Association 2022 융합경영연구 Vol.8 No.6
Emergency transport is directly related to the life of the patient, and rapid transport to the hospital is crucial. However, external environmental factors such as traffic or weather, interfere with hospital transport. In this study, we investigated the external environment affecting hospital transport time. We examined the transfer time and patient treatment time of emergency patients in an area of northern Gyeonggi-do from 2018 to 2020. Diagnosis after arrival at the hospital was used, and on-site treatment time was measured from paramedic arrival time at the scene to departure. Furthermore, we examined whether there was a correlation between the time paramedics left the scene and hospital arrival time through the reason for the delay as recorded in the emergency log. Traffic jams had the greatest impact on patient transport, while transport delays occurred due to heavy rain, but not snow. Among injured patients, electrical accidents were the most problematic in terms of on-site treatment time. This was because a lot of first aid is needed in electrical accidents. It must be necessary to mobilize two ambulances in an emergency through the expansion of infrastructure, prepare a plan for rapid transport in heavy rain, and implement strong laws against transport obstruction.
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Analysis of external environmental factors affecting patient transport time
Hyeryeong LEE,박상웅,Eunjeong YUN,Dakyeong KIM,Hea Kyung CHOI 한국식품보건융합학회 2022 식품보건융합연구 (KJFHC) Vol.8 No.6
Emergency transport is directly related to the life of the patient, and rapid transport to the hospital is crucial. However, external environmental factors such as traffic or weather, interfere with hospital transport. In this study, we investigated the external environment affecting hospital transport time. We examined the transfer time and patient treatment time of emergency patients in an area of northern Gyeonggi-do from 2018 to 2020. Diagnosis after arrival at the hospital was used, and on-site treatment time was measured from paramedic arrival time at the scene to departure. Furthermore, we examined whether there was a correlation between the time paramedics left the scene and hospital arrival time through the reason for the delay as recorded in the emergency log. Traffic jams had the greatest impact on patient transport, while transport delays occurred due to heavy rain, but not snow. Among injured patients, electrical accidents were the most problematic in terms of on-site treatment time. This was because a lot of first aid is needed in electrical accidents. It must be necessary to mobilize two ambulances in an emergency through the expansion of infrastructure, prepare a plan for rapid transport in heavy rain, and implement strong laws against transport obstruction.
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