http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Assessing the R&D Effectiveness and Business Performance
Yonghee Cho 과학기술정책연구원 2018 STI Policy Review Vol.9 No.1
With the constant growth of R&D investment, it has been increasingly necessary to evaluate the effectiveness of R&D performance and there is a high emphasis on ensuring the accountability and effectiveness of R&D programs. The evaluation of performance of a firm is especially necessary in times of economic downturn to justify R&D investment. However, there is a marked shortage of clear guidelines as to where and how particular metrics are used to measure the output and outcome of R&D activity in firms. Many firms have difficulties in selecting appropriate indicators for their R&D and financial performances. To fill this gap, this article discusses and presents the findings from the literature in such a way that they become useful for researchers or managers who are in charge of measuring the R&D and business performances arising from innovation activities. Finally, based on the findings about metrics of R&D performance, this article proposes the hypothetical framework to investigate the relationship between technology forecasting, strategic technology planning, and business performance. The framework of this article will assist policy makers, universities, research institutes/national laboratories, and companies to enhance their decision making process in technology development.
조용희(Yonghee Cho),박이슬(Yiseul Park),김혜진(Hea-Jin Kim) 한국콘텐츠학회 2018 한국콘텐츠학회논문지 Vol.18 No.5
본 연구에서는 영화 관람 후 높은 평점을 매긴 집단과 낮은 평점을 매긴 집단 중 어느 집단이 영화에 대해 더 많은 이야기를 하는지, 즉 온라인 리뷰를 길게 작성하는지에 대해 알아보고자 하였다. 이를 위해 네이버 영화 API에서 제공하는 영화 평점과 리뷰 데이터를 수집하였고, 한국영화진흥위원회에서 제공하는 영화 손익분기점 데이터를 이용하여 영화를 흥행성공, 흥행부진, 흥행실패로 구분하여 영화 평점과 리뷰길이 간의 상관관계, 영화 개봉 전과 후, 흥행여부에 따른 리뷰길이의 특성, 마지막으로 영화 평점이 리뷰길이에 영향을 미치는가에 대한 회귀분석을 실시하여 제시하였다. The study aims to determine which groups leave longer(more active) online reviews(comments) on the film by separating groups, one that satisfied with the movie while the other group dissatisfied with the movie. The data used were rating scores and reviews(comments) from Naver Movie API, and break-even point data provided by Korea Film Commission. We analyzed the relationship between movie rating and review length, before and after movie opening, the characteristics of review length according to the box office, and whether the movie rating affects the review length.