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- 저자 : 金思永(Kim Sa-Young) (검색결과 2 건)
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慶州世界文化엑스포 訪問客의 祝祭滿足이 在訪問意圖와 口傳意思에 미치는 影響分析
金思永(Kim, Sa-Young),宋在一(Song, Jae-Il) 청운대학교 관광산업연구소 2012 관광산업연구 Vol.6 No.2
This study examined the relationships among festival satisfaction, revisit intention, and oral tradition intention. The objects of empirical investigation was visitors of Gyeongju World Culture Expo, 2011. The results showed that the satisfaction of festival satisfaction was consist of different sub-satisfaction elements such as experience, shopping, and event. When experience satisfaction increased 1 level, the possibility of revisit intention went up 1.45 times and that of oral tradition raise 2.27 times. Likewise, when event satisfaction increased 1 level, revisit intention and oral tradition intention also increased 1.93 times and 1.44 times each. Based on this result, we argued that there is needs of marketing strategy in relation to experience and event contents for sustainable growth of Gyeongju World Culture Expo.
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金思永(Kim Sa-Young) 청운대학교 관광산업연구소 2015 관광산업연구 Vol.9 No.1
The purpose of this study was a methodological research to develop an instrument to assess the elderly welfare tourism satisfaction. This study used convenience sampling method to those who interested in the elderly welfare tourism in Daegu Metropolitan City and Gyeongsangbuk-do. Regarding research for this study, it was conducted field survey from July 14, 2014 to October 10, and 473 samples were utilized as effective samples during the empirical analysis process. After factor analysis, 6 factors were identified; relationship,education, convenience, experience, sense of accomplishment, and activity. The total variance explained was 60.47%. In conclusion, this instrument was statistically reliable and valid to measure elderly welfare tourism satisfaction.
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