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하제형 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.2
This study was to present a basic data on the marketing activities of Taekwondo training center as analyzing a desire for a training center, the reasons to select Taekwondo, the interest in sports and a continuous training intent of children. The objects of this study have been chosen 233 in total: 170 persons in the 30's and 63 in the 40's who have a child engaged in both Taekwondo training centers and elementary schools. The results that calculates x², t test and correlation factors are as follow: First, the reason to select Taekwondo was mostly to intensify the power of concentration and train their physical strength. The persons is the 30's thought much of the location to select a training center and those in the 40's thought much of notability of coach. Second, the educational purposes of Taekwondo were to intensify the power of spiritual strength in the 30's and maintain their health in the 40's. In the training programs, the leadership program was much preferred in the 30's to the 40's. In the importance of environment and furnishings, there was no significant difference between the 30's and the 40's, however, the 30's thought much of protective equipment than the other. Under these circumstances, it shall set up the suitable marketing strategy to the training center focusing on both the health program required by the 40's and the intensive training of the power of spiritual strength and the art for self-defence by the 30's. on the basis of the good location and facilities, the improvement of capability of coaches.
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스포츠 소비결정권자의 태도권 선택 이유와 수련장에 대한 만족도
신영균,하제형,손명준 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.4
This study was to satisfaction agree and reason selection for Practice a fair of Decision-maker Consuming Taekwondo. The objects of this study have been chosen 233 in total; 170 persons in the 30's and 63 in the 40's who have a child engaged in both Taekwondo training centers and elementary schools. The results that calculates x², t test are as follows; First, the reason to select Taekwondo was mostly to intensify the power of concentration and train their physical strength. The persons in the 30's thought much of the location to select a training center and those in the 40's thought much of notability of coach. Second, the educational purposes of Taekwondo were to intensify the power of spiritual strength in the 30's and maintain their health in the 40's. In the training programs, the leadership program was much preferred in the 30's to the 40's. In the importance of environment and furnishings, there was no significant difference between the 30's and the 40's, however, the 30's thought much of protective equipment than the other. Under these circumstances, it shall set up the suitable marketing strategy to the training center focusing on both the health program required by the 40's and the intensive training of the power of spiritual strength and the art for self-defence by the 30's, on the basis of the good location and facilities, the improvement of capability of coaches.
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스포츠 소비결정권자의 태권도 선택 이유와 수련장에 대한 만족도
신영균,하제형,손명준 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.3
This study was to satisfaction agree and reason selection for Practice a fair of Decision-maker Consuming Taekwondo. The objects of this study have been chosen 233 in total; 170 persons in the 30's and 63 in the 40's who have a child engaged in both Taekwondo training centers and elementary schools. The results that calculates x2, t test are as follows; First, the reason to select Taekwondo was mostly to intensify the power of concentration and train their physical strength. The persons in the 30's thought much of the location to select a training center and those in the 40's thought much of notability of coach. Second, the educational purposes of Taekwondo were to intensify the power of spiritual strength in the 30's and maintain their health in the 40's. In the training programs, the leadership program was much preferred in the 30's to the 40's. In the importance of environment and furnishings, there was no significant difference between the 30's and the 40's, however, the 30's thought much of protective equipment than the other. Under these circumstances, it shall set up the suitable marketing strategy to the training center focusing on both the health program required by the 40's and the intensive training of the power of spiritual strength and the art for self-defence by the 30's, on the basis of the good location and facilities, the improvement of capability of coaches.
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