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최태길 ( Tae Kil Choi ),홍나경 ( Na Kyoung Hong ),임청룡 ( Qing Long Lin ),김태균 ( Tae Kyun Kim ) 한국축산경영학회 2010 농업경영정책연구 Vol.37 No.4
This study estimates potential demand for therapeutic riding. 159 consumers were sampled and surveyed to examine their preference on therapeutic riding. Both ordered logit model and ordered probit model were used to estimate. Based on estimated coefficients from the models, the results show that cost, income, and age are important factors in explaining potential demand for therapeutic riding. The results also indicate that the potential demand for therapeutic riding is sufficient. With the increase in personal income and in government subsidy for the cost, the potential demand for therapeutic riding will grow. The results of this paper may provide useful information in order to expand the market size of the therapeutic riding in Korea.
최태길,김태균,조재환 한국농업정책학회, 한국축산경영학회 2000 농업경영정책연구 Vol.27 No.1
This study used a dichotomous-choice contingent valuation method to measure consumer's value of quality certificated lettuce. Consumers were willing to pay more than the current price of regular lettuce for quality certificated lettuce. This value is attributed to the safety of quality certificated lettuce in comparison with regular lettuce. Findings suggest that the consumers put substantially high value on safe food, such as high quality certificated lettuce.