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- 저자 : 최진아 ( Jin Ah Choi ) (검색결과 79 건)
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농촌지역에 조성된 걷는 길의 효율적인 관리를 위한 관리지표 AHP 분석
최진아(Choi, Jin-Ah),유준완(You, Joon-Wan),김은자(Kim, Eun-Ja),김상범(Kim, Sang-Bum),임창수(Lim, Chang-Su) 한국농어촌관광학회 2014 농어촌관광연구 Vol.21 No.2
The purpose of this study is to calculate the importance of the indicators for ‘walking trail management’ in rural area. To develop indicators, a draft of the indicators was estimated with collected research materials and 30 experts reviewed this draft three times with modified delphi technique to check the validity and revise the draft. As a result, the indicators were settled with 2 domains 11 items 29 indicators. And next, calculating the importance of each indicators is progressed by AHP, analytic hierarchy process. So 30 experts chose the best important indicator related management of existing facilities, and to remove the risk, ensure security, nature friendly environmental management. And then, 2 domains 11 items 29 indicators have been analyzed weighting by Expert Choice 2000 program and management indicators, management indicators are shown composite weights by multiplied by the value of the parent category. Lastly, This study shows urgent details for management parts of curriculum for recreation professional, participation of neighboring villagers, administrator and user guidance provided.
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최진아(Jin Ah Choi),조우석(Woo Seok Jo) 한국경영학회 2006 Korea Business Review Vol.9 No.2
이 사례에서는 현재 한국에서 새로운 전략 수출 품목으로 각광 받고 있는 문화상품의 해외진출과 그 성공요인을 분석함으로써, 한국 문화상품의 국제 경쟁력과 향후 지속적인 성공에 대한 시사점을 제시하고자 한다. 난타는 해외에 널리 알려진 한국의 대표적 문화상품 중 하나이다. 이 제품은 국내에서의 흥행 성공을 바탕으로 해외 20여 개 국에서 공연되었으며, 아시아 작품 최초로 브로드웨이 장기 공연이라는 성과를 달성하였다. 제작사인 ㈜ PMC는 좁은 국내 시장의 한계를 극복하기 위하여 처음부터 세계를 목표로 작품을 개발하였다. 언어의 차이를 극복 하기 위해 비언어 공연이라는 형식을 선택하였고, 만국 공통의 소재인 요리를 모티브로 하였으며, 한국적인 특성을 갖추기 위해 사물놀이 장단을 도입하였다. 그리고 유통에서의 약점을 보완하기 위해 세계적인 배급망을 갖춘 전문업체인 브로드웨이 아시아와 전략적 제휴 관계를 맺고 세계 최대의 공연물 시장인 에딘버러 페스티벌을 통해 해외 무대에 데뷔하였다. 또한 자사 홍보에 언론 매체를 적극적으로 활용함으로써 성공을 이루었다. This paper is aimed at analyzing the export process and the international success factors of Korea`s cultural products as the country`s new strategic export items, and suggesting the factors related to the international competitiveness of those products and their continued success. This paper investigates the domestic and international success of Nanta, known as `Cookin` abroad, a Korean performance show. PMC Production, its producer, aimed to make it a global product by choosing to create a non-verbal performance with the universal theme of cooking and kitchen. It employed the country`s own Samulnori rhythm, which made the performance uniquely Korean. Its success depends largely on the global nature of the product, the strategic alliance with a specialized company which has global distribution channel, and pre-planned, active utilization of public relations. The Broadway Asia Company, its partner in overseas distribution, had worldwide channel, and played a crucial role in Nanta`s successful international debut in the renowned Edinburgh Festival, the biggest market for performances. Its success in Korea and other countries led to long-term performance in Off Broadway.
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초임계 PGSS 공정을 이용한 Coriander 정유 함유 PEG 미세입자 제조
최진아(Jin-Ah Choi),임교빈(Giobin Lim),유종훈(Jong-Hoon Ryu) 한국생물공학회 2010 KSBB Journal Vol.25 No.4
본 연구에서는 coriander 정유의 안정성 향상을 위해 초임계 PGSS 공정을 이용하여 coriander 정유가 봉입된 PEG 미세입자를 제조하였으며 공정 온도와 압력, 노즐 크기가 미세입자의 크기, 형태 및 정유의 봉입률에 미치는 영향에 대하여 조사하였다. 100 μm 노즐을 사용하여 얻어진 미세입자의 형상을 분석한 결과 1-10 μm 크기의 구형 입자 형태를 나타내었으나 노즐의 크기가 증가한 경우에는 덩어리진 입자가 얻어짐을 확인하였다. 온도, 압력 변화에 따라 얻어진 미세입자의 경우 일정 압력 조건에서 공정 온도가 높아짐에 따라, 일정 온도 조건에서 공정 압력이 낮아짐에 따라 구형입자 비율이 증가함을 보였으며, 일정 온도 조건에서는 공정 압력이 높아짐에 따라 더 많은 기공을 가지는 입자가 생성됨을 확인하였다. 제조된 PEG 미세입자 내 coriander 정유의 봉입률은 모든 온도 조건에서 가장 낮은 압력인 75 bar일 때 가장 높은 값을 보였다. In the present study, biocompatible poly (ethylene glycol) (PEG) microparticles containing coriander essential oil were prepared using a supercritical particles from gas saturated solution (PGSS) process to improve the stability of the coriander oil. The effects of various process parameters such as temperature, pressure, and nozzle diameter on the morphology and entrapment efficiency of coriander oil loaded PEG microparticles were then investigated. A positive influence on the formation of spherical microparticles was observed with increasing temperature and decreasing pressure. Furthermore, somewhat more porous microparticles were produced with an increase in pressure. At a given temperature, the highest entrapment efficiency of coriander essential oil in PEG microparticles was observed under the lowest experimental pressure condition.
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서비스기업의 고객가치 창출 전략 -(주)신세계 사례가 항공사에 주는 시사점을 중심으로-
최진아 ( Jin Ah Choi ) 한국항공경영학회 2012 한국항공경영학회지 Vol.10 No.1
As the competition in the Korean aviation industry increases, aviation companies such as Korean Air are searching for means to improve its sales and to win in the competition. As Shinsegae Corp. is a company that leads service innovation in the department store industry, the company`s strategies have implications for aviation companies. Shinsegae Department Store has secured a unique advantage with high quality customer services and assortment of merchandise and maintains differentiated competitive position based on these strengths. Notably, it has retained competitive advantage in terms of services, and thereby has built a differentiated high-class brand image. This brand image has been formed based on Shinsegae`s corporate mission of ``customer first,`` its diverse efforts to realize the mission, and human resource training system. In the 2000s, Shinsegae added more luxury brand goods to its assortment of merchandise to distinguish itself further away from discount stores, and strengthened its dominant position through culture marketing, customer relationship management and the launch of a new store at Asia`s top level. It also refined its customer service system by introducing various service quality management techniques. By reinforcing its competence in core services such as merchandise and customer service and supplying varied supplementary services aimed at improving its customers` quality of life, Shisegae has strived to provide valuable experiences to its customers. The customer value improvement strategy has helped Shinsegae to record high sales growth. The paper examined the factors that enabled Shinsegae`s recent takeoff based on the concept of resource and core capability, and analyzed the company`s marketing strategy for building differentiated position and various means it had used to realize the goal, including corporate promotion through culture marketing. The study examined what implications Shinsegae`s customer value creation strategy and multifaceted efforts to achieve the objective of being a world-class premium department store can present to the strategy formulation of Korean Air.
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