‘很不A’의 의미와 제약 조건 ― 공손 원리를 중심으로

최신혜 고려대학교 중국학연구소 2022 中國學論叢 Vol.- No.75

Through the corpus search, this paper examined that the adjectives in ‘Hen Bu A’ generally have a positive meaning because they intentionally adopt and use the form of ‘Hen Bu A’ instead of directly using negative adjectives based on the Principle of Politeness. Since the denial of the antonym A refers to ‘neutral area + B’, the speaker can reduce the burden of utterance compared to the situation in which the negative word B is directly directed, and the listener also has room to take the negative evaluation more comfortably. Although the expression does not directly indicate the negative word B, since it contains the speaker's intention based on the Principle of Politeness, the listener infers that what the speaker implies is B. ‘Bu A’ can receive the modification of ‘Hen’ because ‘Bu + positive adjective’ is interpreted as a negative adjective through the Principle of Politeness, so ‘Bu A’ refers not simply to the negative meaning of A, but to an attribute meaning equivalent to B, so it has degree. ‘Hen Bu A’ is an intentional choice that puts the ‘Principle of Politeness’ ahead of the ‘Principle of Cooperation’ and corresponds to a kind of politeness scheme.

소비자로서 소상공인의 역할행동과 자기 효능감, 소비생활 만족에 관한 경로분석 연구: 2022년 한국의 소비자 역량 조사결과를 바탕으로

최신혜 한국소비자원 2023 消費者問題硏究 Vol.54 No.3

This study aims to understand the impact of consumers’ role behavior on consumption life. This study targets small enterprise as consumers and examines the impact on consumer satisfaction through self-efficacy, which is a belief in one’s abilities. In consumer life, all individuals exist as consumers, and similarities shared by a specific group can also affect consumption. Therefore, we would like to examine the relationship between role behavior as a consumer and satisfaction with consumer life depending on the group. This will be effective in understanding the consumption life and environment of segmented consumer groups. In this study, we focused on small business owners as consumers and focused on the process of performing role behaviors related to consumption. Specifically, we sought to understand the impact of customer participation behavior and customer citizenship behavior on consumer life satisfaction through self-efficacy, which is a belief in an individual’s abilities. This study conducted a path analysis using a total of 655 survey data targeting small business owners from the Korea Consumer Agency’s 2022 Consumer Capability Survey in Korea. The results of the study showed that both customer participation behavior and customer citizenship behavior had a positive impact on satisfaction with consumer life through self-efficacy. In addition, the direct influence on role behavior was compared through direct and indirect analysis. As a result, the direct and indirect effects of customer citizenship behavior were significant. On the other hand, customer participation behavior was found to be significant in the path of consumer life satisfaction only through self-efficacy. This study was conducted for the purpose of understanding the path to consumer life satisfaction according to the role behavior of small enterprise as consumers. By identifying the influence relationships of variables that predict behavioral performance, such as self-efficacy, the need for a strategic approach according to consumers’ role behavior was suggested. 본 연구는 소비에 있어 소비자의 역할행동이 소비생활만족에 미치는 영향을 논의하는데 있어소비자로서의 소상공인을 대상으로 접근하고 있으며 자기효능감이 소비생활만족에 미치는 영향력을살펴보는데 그 목적을 두고 있다. 소비생활에서 모든 개인은 소비자로 존재하며 이에 따라 특정집단이공유하는 유사성에 따라 소비자로서 역할 행동과 소비생활의 만족 간의 영향관계를 살펴보는 것은세분화된 집단에 대한 소비환경을 파악하는데 효과적으로 작용할 것이다. 이에 따라 본 연구에서는소비자로서의 소상공인에 집중하고 소비와 관련된 역할 행동을 수행하는 과정에서 고객참여행동과고객시민행동이 자기효능감과 같은 개인의 능력에 대한 믿음을 기반으로 하는 감정이 소비생활 만족에미치는 영향력을 파악하였다. 본 연구에서는 한국 소비자원의 2022년 한국의 소비자 역량 조사 중자영업, 경영자를 대상으로 한 총 655부의 자료를 활용하여 경로분석을 수행하였다. 연구결과 고객참여행동과 고객시민행동 모두 자기효능감을 매개로 소비생활 만족에 정의 영향을 미치는것을 파악하였다. 또한 직간접 분석을 통해 고객시민행동과 소비생활 만족의 직접적인 영향관계에비교하여 고객참여행동이 자기효능감을 통해서만 소비생활 만족에 영향을 미치는 것을 파악하였다. 이를통해 소비자로서 소상공인의 역할행동 범위에 따른 소비생활 만족과의 구체적인 경로를 파악할 수있었으며, 자기효능감과 같은 행동에 따른 성과를 예측하는 변수의 영향관계를 파악함으로서 소비자역할행동에 따른 전략적 접근 필요성을 시사하였다는 점을 통해 본 연구의 의의를 파악할 수 있다.

소상공인 경제활동 지속에 있어 소상공인 정책이 미치는 영향력에 대한 고찰

최신혜 한국콘텐츠학회 2024 한국콘텐츠학회논문지 Vol.24 No.1

The achievements of the small enterprise Policy are being discussed in many ways. However, the focus is on deriving the outcomes of the policy itself rather than on outcomes such as the actual continuation of small enterprise operations. This study seeks to approach policy by focusing on the continuation of economy activities pursued by small enterprise. Accordingly, we would like to conduct a qualitative analysis targeting experts who have experience with the three-year cycle small enterprise basic plan based on before and after COVID-19. We sought to examine the relationship between small enterprise policy and economy activities and derive key factors for policy performance. As a result of the study, the need to re-establish the base mark in accordance with the purpose of protection and development was derived. Through these results, we attempted to clarify the policy goals for small business owners and suggest major directions in pursuing the goal of maintaining economic activity.

表达属性义的(很)【有+N】结构研究

崔信惠 한국중어중문학회 2017 한국중어중문학회 학술대회 자료집 Vol.2017 No.11

‘很’의 문법화와 기능 분화

최신혜 고려대학교 중국학연구소 2022 中國學論叢 Vol.- No.76

This paper examined the transition process from the original meaning of 'Hen' to degree adverb, and introduced various functions that are more grammaticalized from degree adverbs and distinguished from degree adverbs. 'Hen' came to be used extensively as a degree adverb in the Qing Dynasty, and the syntactic context that appeared was also expanded. During this period, 'Hen' appeared before verb phrases with quantity phrases, and functional differentiation took place into a 'Multiple Viewpoint Marker' that the corresponding quantity is subjectively considered to be large. In addition, in the form of 'Bu Hen X', a 'Tone Relaxation Marker' function, which pragmatically relieves the tone of 'Bu X' has also been created. On the other hand, it also has a function as a 'Non-contrast Marker' which is a funcion of distinguishing the adjective predicate from the contrast sentence by appearing in front of the adjective in the adjective predicate. All of these functions show a grammatical appearance in terms of meaning and phonology compared to the case of the degree adverb 'Hen'. Therefore, this paper viewed them as markers that are in charge of grammatical functions distinct from the degree adverb 'Hen', and suggested that they are functions differentiated from the degree adverb 'Hen'.

현대중국어 ‘很+형용사’ 구문 연구

최신혜 한국중어중문학회 2018 한국중어중문학회 학술대회 자료집 Vol.2018 No.11

세대 별 소비자중심경영(CCM) 인증제도에 대한 인식에서 나타난 기업윤리의 개념 고찰

최신혜 한국소비자원 2023 消費者問題硏究 Vol.54 No.2

Customer centered management is the evaluation of a company’s consumer focus throughout the entire process of producing a product and delivering it to consumer. Therefore, the CCM certification system evaluates whether the values pursued by customer centered management are applied to actual business activities. This study aims to examine the consumer’s perception system regarding the purpose of the CCM certification system. Classify consumer groups by generation and examine the differences in the standards and practices of business ethics for the CCM certification system. In order to verify the research question, multivariate analysis of variance(MANOVA) was conducted and differences according to generations were identified. In addition, through in-depth interviews, we try to understand the main factors for generational differences. This study utilized the survey results of using the Consumer Lifestyle Survey in Korea and analyzed a total of 2,652 questionnaires. As a result of the study, it was found that consumer’s awareness of business ethics for the CCM certification system differs according to generation. In addition, the main factors that cause differences in perception of the CCM certification system by consumer generation were presented. This research result has significance in that it examines the consumer-oriented perception of the CCM certification system and suggests the direction of policy utilization. 소비자중심경영은 기업이 제품을 생산하고 소비자에게 전달하는 전 과정에서 소비자를 중심으로 한 경영전략을 수립하고 실천하도록 하는 포괄적인 개념으로 볼 수 있다. 이에 따라 CCM 인증제도는 소비자 중심경영이 추구하는 가치가 실제 기업 활동에 적용되어 운영되고 있는지, 소비자가 소비생활을 영위하는 과정에서 그 가치를 인식할 수 있도록 구성되어 있는지를 평가하는 데에 그 주요한 목표를 두고 있다고 볼 수 있다. 본 연구에서는 이러한 CCM 인증제도의 취지에 대하여 소비자의 인식체계를 살펴보고자 한다. 세대는 동일한 사회배경을 공유하여 유사한 행동체계를 구축하므로 소비자 집단을 세대에 따라 구분하고 CCM 인증제도에 대한 기업윤리의 규범과 실천차원에서 차이를 살펴보고 이와 같은 차이가 발생하는 주요한 요인을 파악하고자 한다. 이를 위하여 본 연구에서는 한국 소비자원의 2021년 한국의 소비생활조사 지표의 조사 결과를 활용하였으며 CCM 인증제도를 인지하고 있는 총 2,652부의 설문지를 분석하였으며 연구문제를 검증하기 위하여 다변량분산분석을 실시하고 세대에 따른 차이를 파악하고자 하였다. 또한 이와 같은 차이가 발생하는 주요한 원인을 살펴보기 위하여 세대 별 소비자 심층 면담을 통한 정성 연구를 병행하였다. 연구 결과 CCM 인증제도에 대한 소비자의 기업윤리에 대한 인식이 세대에 따라 차이가있음을 밝혀내었고 CCM 인증제도에 대해 소비자가 중점적으로 인식하는 기업윤리의 규범과 실천적 개념의 주요 요소들을 파악할 수 있었다. 이러한 연구결과는 CCM 인증제도의 소비자중심적 인식을 살펴보고 정책적 활용 방향을 시사하였다는 점에서 그 의의를 지닌다.

허사의 의미항목 구분 원칙

최신혜 중국어문논역학회 2024 中國語文論譯叢刊 Vol.- No.54

허사는 대부분 다의어로서, 의미항목을 구분하는 것이 허사 의미를 분석하는 주요 작업이 되어왔다. 그러나 허사의 의미항목 구분은 줄곧 엄격한 처리 기준이 부족하여, 중국어 허사 의미 분석에 영향을 주었다. 본 논문은 허사 의미항목 구분의 4가지 원칙을 제시하였다. 1. 의미구조 동일성 원칙: 만약 한 허사의 서로 다른 용법을 각 의미항목으로 구분하고자 한다면, 반드시 의미구조의 차이를 지녀야 한다. 2. 핵심의미 원칙: 만약 서로 다른 용법이 동일한 핵심의미를 공유한다면, 하나의 의미항목으로 합할 수 있고, 이로써 의미항목이 지나치게 세분되는 것을 피한다. 3. 비(非)중의 원칙: 동일한 의미항목으로 구분된 용법은 비조합성(非组合性) 중의가 나타나서는 안 된다. 4. 직접성 원칙: 다른 요소들을 과다하게 사용하지 않고, 동일한 의미항목의 각기 다른 용법을 직접적으로 설명하여, 허사의 의미와 문장의 의미가 직접 대응되도록 한다. Empty words are mostly polysemous, so it is important to divide the senses of empty words. However, there is a lack of strict operating criteria for the sense division of empty words, which affects the semantic analysis of Chinese empty words. This paper proposes four principles for sense division of empty words. The first one is the principle of identity of semantic structure: if different usages of an empty word are divided into different senses, there must be differences in semantic structure. The second is the principle of core meaning: if different usages share the same core meaning, they can be combined into a single sense to avoid too much division of senses. Different usages of the same sense which are combined because of the same core meaning are different allosemes of the same sememe. The division of senses is of relativity. Whether the senses are divided or combined should refer to the following two principles: the principle of no ambiguity ― the usages of the same sense should not give rise to non-compositional ambiguity; and the principle of directness ― it should be able to directly explain different usages of the same sense without too many other factors, so that the meaning of the empty word corresponds directly to the meaning of the sentence.

공공기관의 소상인에 대한 서비스회복 전략에 관한 연구

최신혜,양석준 한국유통학회 2022 한국유통학회 학술대회 발표논문집 Vol.2022 No.10

임금근로자의 효과적인 경제활동을 위한 평생학습의 세대별 개념 인식에 대한 연구

최신혜 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.11

Lifelong learning is being discussed as important. However, there are few studies on effective policies to sustain economic activities of executives and employees. This study aims to examine the perception of lifelong learning in consideration of the important external environment according to the generation of executives and employees. This study conducted qualitative analysis using in-depth interviews. We also looked at the concept awareness of lifelong learning according to generation. And we sought to extract factors that promote lifelong learning. Through the research results, differences in perception of lifelong learning were identified depending on the generation. As a result, keywords such as social recognition after employment, conflict between change due to future anxiety and reality, and preparation for life after retirement were derived. Through these research results, we attempted to provide a basis for deriving a strategic direction for lifelong learning for employees.