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퍼지 AHP 적용에 있어서 평가자 신뢰도와 위험인식 성향의 반영
박찬국(Chan-Gook Park),남지희(Ji-Hee Nam),이영건(Young-Gun Lee),김관현(Kwan-Hyun Kim),최기련(Gi-Ryun Choi) 한국산업경영시스템학회 2007 한국산업경영시스템학회지 Vol.30 No.1
In general, reliability of AHP(Analytic Hierarchy Process) depends on pairwise comparison of evaluators. In addition, human judgment on the importance of alternatives or criteria is always imprecise and vague. To cope with these shortcomings, Fuzzy AHP is suggested and used widely recently. But in Fuzzy AHP, it cannot deal with the evaluator’s various attitudes towards risk and confidence owing to evaluator"s different expertise and experience. This paper proposes a method for consideration of evaluator’s confidence and risk attitude in Fuzzy AHP. And suggested methods are applied various scenarios to verify the meaningfulness. The result shows that the priority of alternatives can be change through the consideration of evaluator’s confidence and risk attitude.