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최광환 ( Kwang Whan Choi ) 한국이벤트컨벤션학회 2007 이벤트 컨벤션 연구 Vol.3 No.1
This paper was written to provide some efficient execution methods, the standards to decide upon the successfulness and failure, and the methods to a systematic accumulation of the know-how and experience of an event to set forth a theory to event. The major task to solve the above-mentioned questions is to establish the event strategy model which everyone can share and apply. As the event strategy model renders the common perspectives and decision standards, it enables to provide the standards to judge the success and failure of events and the basis for accumulating event know-hows. As a result on a persuasive communication basis, the factors that construct an ad strategy has proven to be practical to substitute in to the factors, for an event strategy model. To add, it is better in terms of efficiency to apply the distinct factors of an ad strategy on the basis of a USP Discipline on an event strategy model than applying various ad strategic models.
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한국 방문 외국인의 이벤트 유형별 참여의도에 관한 연구
서승석 ( Seung Seok Seo ),최광환 ( Kwang Whan Choi ) 한국이벤트컨벤션학회 2006 이벤트 컨벤션 연구 Vol.2 No.2
Korea has accumulated a lot of experience from previous Mega-events such as the 1988 Seoul Olympic Games and the 2000 Asia Europe Meeting in Seoul. The purpose of this study is to present a way of increasing international competitiveness in the event industry and to provide the basis for the development of theory by understanding different types and classification of events, the theoretical consideration for the intention to participate in events and the concept of the intention to participate in events which foreigners are aware of. To achieve the purpose of this study, we surveyed 820 respondents of 40 countries on the basis of Immigration Statistics, using the Statistical Analysis System Ver. 8.2. The result of this study was founded that there was a difference in the intention to participate in different types of events in Korea according to the nationality of foreign travelers. The demographic feature of the foreigners made differences as well. It is expected the study result can contribute to establish an efficient marketing method by concentrating on the targeted group according to different types of events when the events target foreigners.
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