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형용사의 감성심리를 통한 디지털기기의 비쥬얼라이제이션 적용 가능성 고찰
천상현 ( Sang Hyeon Cheon ) 한국감성과학회 2007 춘계학술대회 Vol.2007 No.-
With lots of portable convergence mobile device coming out into the market, companies are now facing to take up consumers` needs. The products are popularized by ``skin function`` in the field of hardware, whereas software wise, it`s still a long way to follow up the needs. It`s been hypothetically known that the Image of Sensitivity Adjective chosen by the users can increase the brand image and value creating capabilities through visualization. We collect the ``adjective`` of images of recent products first and on that base, we sort out the most popular ``adjective`` through grouping, then we actualize the image with that sample collective body. Then through analyses of the image, we find how they are correlated and what their elements are with the result.