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        농산물 산지유통조직의 성과 결정요인 분석: 협의 판매사업을 중심으로

        김동환 ( Donghwan Kim ),채성훈 ( Sunghoon Chae ) 한국협동조합학회 2010 韓國協同組合硏究 Vol.28 No.2

        This study analyzes factors affecting performance of agricultural cooperatives`` marketing activities. Sales by pooling arrangement, operating income, evaluation score by the government are used as dependent variables which represent performance of agricultural cooperatives’ marketing activities. Various independent variables representing characteristics of agricultural cooperatives and their employees are used in this analysis. For the sales by pooling arrangement equation and the evaluation score equation, specialty cooperatives, participation level of cooperative members, sales by marketing agreement with members are positive and significant at the 10 percent level. For the operating income equation, only participation level of cooperative members is positive and significant at the 10 percent level. These empirical results imply that specialization, participation of cooperative members, and sales by marketing agreement with members are important in enhancing performance of marketing activities of agricultural cooperatives.

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