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온라인 쇼핑몰의 관계마케팅전략이 고객만족을 매개로 관계지속의도에 미치는 영향
정희선 ( Jeong Hee-seon ),배상욱 ( Bae Sang-wook ),염창선 ( Yum Chang-sun ) 한국경영공학회 2018 한국경영공학회지 Vol.23 No.2
In this study, we analyzed the effects of preferential treatment benefits, personalization, and communication, which are the relationship marketing factors of online shopping mall, on the relationship continuity intention through customer satisfaction. The results of the analysis are as follows. First, the preferential treatment benefits and communication of the relationship marketing strategy factors showed a positive(+) influence on the customer satisfaction. Second, customer satisfaction due to the relationship marketing strategy affects positively(+) on relationship continuity intention. Based on these results, we discussed the implications of this study.
건강인의 한발 서기 시 다양한 감각 자극이 압력 중심점 이동 면적과 속도에 미치는 영향
김가현(Ga hyun Kim),탁지연(Ji yeon Tak),임학현(Hak hyun Lim),정희선(Hee seon Jeong),우영근(Young keun Woo) 한국전문물리치료학회 2015 한국전문물리치료학회지 Vol.22 No.3
This study aimed to evaluate the surface area and velocity of center of pressure (COP) during one leg standing by stimulating the sensory system in normal adults. Thirty subjects were enrolled in this study. Subjects were asked to stand on one leg during testing conditions. Testing conditions included 6 different sensory stimulations as follows: eyes opened, eyes closed, eyes opened with vibrator, eyes opened with head-mounted display (HMD), eyes opened with vibrator and HMD, and eyes closed with vibrator. During each testing condition, the surface area and velocity of center of pressure were measured. There were significant differences in the mean surface area and the mean velocity of COP between the "eyes opened" condition and the other five testing conditions (p<.05). However, in the comparison between the "eyes closed" and "eyes opened with HMD" conditions, there were no significant differences in the tested parameters. This study shows that closing eyes or keeping eyes opened while using HMD to experience virtual reality has the same effect on one leg standing balance. This finding should be considered in the evaluation or intervention of balance, especially one leg standing balance and balance while standing with a small base of support.