제17대 총선 예측 조사의 문제 : 조사거절자와 응답불성실자 편향을 중심으로

이준웅(June Woong Rhee) 서울대학교 언론정보연구소 2004 언론정보연구 Vol.41 No.1

언론 매체 이용 및 해석적 틀이 통일 및 대북 정책에 대한 의견에 미치는 효과

이준웅(June Woong Rhee) 한국언론학회 2004 한국언론학보 Vol.48 No.1

This study explored the role of the mass media and the interpretive frames represented in the media in the formation of individuals' opinions about the Engagement (a.k.a. the Sunshine) policy. A process model was suggested to account for the influence of media use on individuals' opinions while the impacts of the explanatory variables of the individual differences in political cognition on individual opinion were controlled for. A sample of 600 survey respondents were recruited to test the proposed model. It was found that whereas the uses of the mass media and the interpretive frames were related to the approval of the Engagement policy in zero-order, they exerted only limited amount of independent impacts on individuals' opinions when the individual differences were considered together. The findings were discussed in terms of the representations of the Engagement policy in the mass media and the public perception of them.

한류의 커뮤니케이션 효과

이준웅(June Woong Rhee) 한국언론학회 2003 한국언론학보 Vol.47 No.5

This study examines the attitudinal and behavioral consequences of the consumption of Korean cultural products in two major Chinese cities, Beijing and Shanghai. A model of mass-mediated inter-cultural communication effects is suggested to explore the ways in which the Chinese's consumption of Korean dramas and music exert influences on the attitude towards Korea and the behavioral intention of subsequent consumption of Korean cultural products. In particular, emphasizing the role of interpretive processes in uses of cultural products, the model incorporates two mediating processes within it: the evaluation of the qualities of Korean dramas and music and the understanding of Korean people and the Korean ways of life. A total of 2017 respondents were interviewed in Beijing and Shanghai. The results turn out supportive of the research model. It is found that the Chinese's consumption of Korean dramas and music lead to positive evaluation of the dramas and music and favorable understanding of Korean people, which in turn produces positive attitude toward Korea and heightened behavioral intention to use Korean cultural products. The implications of the results are discussed in terms of mass-mediated cross-cultural experiences in the Asian region.

갈등적 이슈에 대한 뉴스 프레임 구성방식이 의견형성에 미치는 영향

이준웅(Rhee June-Woong) 한국언론학회 2001 한국언론학보 Vol.46 No.1

Despite the considerable amount of attention paid to framing effects, communication scholars agree that the stock of empirical findings of framing studies does not add up to a construction of an overarching theory of framing effects. Since Pan and Kosicki's initial formulation of framing effects. it has been emphasized that the interplay between news frame and the audience knowledge is the key process to determine the ways of interpreting news texts. However, questions still remain. What is the nature of the interplay? What is the cognitive mechanism by which the thematic or stylistic organizations of news stories influence the way the audience interprets news texts? This study attempted to answer the questions by providing a narrative interpretation model of news framing effects. Before laying out the theoretical propositions of the model, I reviewed two theoretical models of framing effects: the concept accessibility model and the concept applicability model. Then a narrative interpretation model was presented as an alternative account of the framing mechanism. Based on the narrative interpretation model, a set of hypotheses was formulated to test the influences of news frames on the audience's interpretation and opinion. In addition, this study explored the ways newspapers framed the controversy over the 2001 Korean Newspaper Directives and identified three news frames such as government control, autonomous market, and fair trade regulation. To test the hypotheses, a field experiment was conducted. A total of 403 participants were randomly assigned to three framing conditions and a control condition where they received the news stories with strong thematic structures (the framing conditions) and a straight news story (the control condition). A hypothesis was confirmed that the exposure to different news frames leads to different interpretation of the same news story. It was also found that the news frames influence the audience's opinion of the controversial issue even after controlling for the impacts of political ideology, media attention and newspaper subscription. The results were discussed in terms of the narrative interpretation model of framing effects.

한국 신문위기의 원인

이준웅(June Woong Rhee),최영재(Young-Jae Choi) 한국언론학회 2005 한국언론학보 Vol.49 No.5

On the basis of the observations of the precipitous drops of newspapers readership, this study explores the causes of the decline of newspaper uses in Korea. Critics have attempted to provide the reasons for the decline of newspapers readership only to find disagreements in perspectives. They agree on one thing: the size of readership, the number of subscribers, and advertising revenue have been aggravatingly declining. Reviewing the critics's observations and suggestions, this study formulates three hypotheses: functional displacement in news use, provision of lower value, and trust crisis. Two data sets, one with 1200 nationally sampled adults and the other with 1120 Seoul metropolitan area adults, are employed to test the hypotheses. All three hypotheses receive some empirical supports. The implications of the results for the practical advice for overcoming the crisis are discussed.

후보 이미지의 정치적 영향력에 대한 사회인지론적 설명

이준웅(Rhee June Woong) 한국언론학회 1998 한국언론학보 Vol.43 No.2

디지털 전환과 디지털 지상파 플랫폼 서비스 제공

이준웅(June Woong Rhee),정준희(Jun-Hee Jung) 한국방송학회 2012 방송통신연구 Vol.- No.77

공적인 것, 정치적인 것, 그리고 불편한 것

이준웅(June Woong Rhee) 한국방송학회 2009 한국방송학보 Vol.23 No.2

이 글은 공영방송의 위기 자체가 정치적으로 형성되고 있으며, 공영방송에 영향력을 행사하려는 정부를 비롯한 다양한 사회세력 간의 논쟁을 통해 담론적으로 구성된다는 관찰을 기반으로 공영방송의 위기 담론에 대한 하나의 대안적인 이해를 제시한다. 이를 위해 먼저 공영방송에 대한 위기담론의 갈래를 검토한 후, 특히 공영방송의 ‘공적인 것’이 정치적으로 논란의 대상이 되는 이유를 설명한다. 또한 ‘공적인 것’은 개념적으로 애매하며 따라서 이를 개념을 제도화한 공적 제도는 흔히 ‘부자연스러움’ 또는 ‘불편함’을 동반하지만 그럼에도 불구하고 불가피하게 요구된다고 주장한다. 결국 최근 강력하게 제기되는 신자유주의적 매체 규제론은 이런 공적 제도의 ‘부자연스러움’ 또는 ‘불편함’에 대응하기 위한 한 편향적 시도임을 밝힌다. 결론을 대신해서, 나는 공영방송의 독립성에 대한 새로운 접근이 필요하며, 공영방송은 시장과 긴밀한 관계를 맺으며 공적 가치창출에 초점을 맞춰야 하고 동시에 사회통합의 역할을 적극적으로 수행해야 함을 논의했다. Based on the observation that the 'crisis' of public service broadcast is discursively constructed and politically motivated, this essay attempts to provide an alternative understanding of the crisis discourses of public service broadcast. Critical examination of the crisis discourses presents that confusions and contradictions in the discourses stem from the ways in which the notion of 'the public' is utilized and appropriated in a restricted sense. I argue that as long as it is discursively constructed in political contexts, the meaning of 'public' tends to implicates 'unnaturalness' among the discursive participants. From this perspective, neo-liberalist policies such as deregulation and marketization can be viewed as an attempt to replace something unnatural with something that needs not be publicly accountable. Conclusions seek a new approach to understanding independence, value creation, and social responsibility of public service broadcast.

중국의 한류 현상에 대한 ‘매개된’ 문화 간 커뮤니케이션 효과 모형 검증 연구

이준웅(June Woong Rhee) 한국방송학회 2006 한국방송학보 Vol.20 No.3

공영방송 정체성 확립을 위한 지배구조 개선방안

이준웅(June Woong Rhee) KBS 공영미디어연구소 2017 방송 문화 연구 Vol.29 No.1