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브랜드 정체성 성립을 위한 후각적 경험 연구 비교 분석 및 적용 방법 연구
이재선 ( Yi Jae-sun ),이선배 ( Lee Sun-bae ),김솔로 ( Kim Sol-ro ),김다은 ( Kim Da-eun ) 커뮤니케이션디자인학회 2017 커뮤니케이션 디자인학연구 Vol.60 No.-
In today`s modern society where newborn brands are overflowing, a brand needs to establish a firm brand identity to survive long-term. Multitudes of previous researches have emphasized the importance of a holistic brand experience. However, in comparison to the other sensory experiences, there has not been much investment in the olfactory experience. The purpose of this research is to accurately examine olfactory experience by analyzing previous researches and promote newborn brand`s establishment of brand identity through the use of olfactory experience by proposing consumers recommendable scents based on comparative analysis of olfactory research as a whole. Despite the olfactory experience not having been widely adapted, its significant potential was determined by the enabling of a greater response due to a direct stimulation to the brain and assisting the user to be immersed into the given spatial environment. Olfactory experience may be duly noted when planning and developing an effective brand experience and brand identity, for it enables the consumer to remember or distinguish the specific brand more easily, allows higher assessment on the value of a product, and brings to surface psychological or physiological stability and positive feelings. There exists the limitation that individuals may not respond with positive acceptance of the scent continually administered due to possibility of different preferences for specific scents. However, having analyzed various preceding researches on resulting of similar scent preferences based on gender and age and personality, a possible scent plan suitable for the brand`s main target was able to be discovered.
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시각장애인의 자율적인 의류 소비 경험 프로세스 개선을 위한 연구
이재선 ( Yi Jae-sun ),김민경 ( Kim Min-gyeong ) 커뮤니케이션디자인학회 2019 커뮤니케이션 디자인학연구 Vol.67 No.-
Recently, even though the overall disability rate has been in decline, the rate of the visually impaired has increased. Especially, the disability rate of acquired blindness has increased. As the change occurred from rehabilitation paradigm to independent living paradigm, desires of the blinds for living their lifeﾠequals to non-disabled have been escalating. Among desires for independent living, even though there has been arise in a desire to purchase clothing, the consumer analysis shows that their current shopping behavior is limited to material consumption rather than experimental one. This study proposes a new service design for independent shopping experience tailored towards the visually impaired using the 4D process of service design methodology in order to improve the current apparel consumption process of the visually impaired to focus on experiential purchase process which provides new values and experiences instead of passive and material consumption oriented process. For the study, user behavior patterns were analyzed through interviews with blinds, service contents were set according to the analyzed pain points and needs, and a final design was derived. The study aims to present a service design that resolves the issue of visually impaired not being able to have fully independent clothing shopping experience.
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이재선 ( Yi Jae Sun ) 한국디자인트렌드학회 2014 한국디자인포럼 Vol.44 No.-
Among the many channels of mass media, advertisement is obliviously affecting the public. In contemporary society, people are constantly exposed to countless product advertisements through various media. Companies are making their best effort to draw customers` attention, and empathic methodologies are becoming a mainstream of many. Sex appeal methodologies are mainly used among empathic ones, and even sex-neutral products are advertised using this particular method. Therefore, this research analyzes sex appeal advertisements and categorizes those advertisements by five types of Richmond & Hartman`s advertising appeals (functional, fantastic, inappropriate, symbolic, and gender-oriented). Moreover the study inquires the influence of sex appeal advertisement on customers` attitude toward advertisement, attitude toward the brand, and purchase intention.
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기부 유형별 심리를 이용한 새로운 기부 시스템 연구 -물품 처분행위 상황에 따른 기부 연결 가능성 중심으로-
이재선 ( Yi Jae-sun ),김보경 ( Kim Bo-kyeong ),임소리 ( Lim So-ri ),한지혜 ( Han Ji-hye ) 커뮤니케이션디자인학회 2021 커뮤니케이션 디자인학연구 Vol.74 No.-
This study has been focused on increasing the Korean donation participation rate and making a donation culture that satisfies both donors, institutions and recipients. A new donation service system is proposed that can help institutions and recipients by analyzing and using the psychology of donors and the non-donor’s behavior. According to the research, not all types of donation was helpful to institutions and recipients and especially for commodity donation, they were suffering from various difficulties as they received low-quality or unnecessary items. Psychological research by cash donors and commodity donors among donors showed that cash donors tend to donate after recognizing the difficult situation of the recipients while commodity donors tend to donate after recognizing their own situation of disposing items. Non-donors were burdened with cash donations as they were sharing unnecessary items, which is similar to commodity donation, but were unaware of commodity donation. The common insight among the psychology of commodity donors and non-donor's behavior pattern was discovered that their starting point of good deeds is the situation of item disposal. Based on this, the possibility of donating gold accessories was identified as their quality of value do not get affected over time among the disposable items that are not being used. In response, this study proposes a new donation service that can increase the donation rate of 20s by offering a chance to donate accessories, convert gold to cash, select donors and deliver cash donations based on a survey that most of men and women in their 20s dispose related accessories after breakup.
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이재선 ( Jae Sun Yi ) 한양대학교 경제연구소 2009 경제연구 Vol.30 No.2
The so-called economic profit measures--with value defined acronyms, EVA and MVA (Stern Stewart), CFROI (Holt/BCG), and SVA and TSR (LEK/Alcar)--represent a practitioner-driven rebirth in the microeconomic theory of the firm. Indeed, the theoretical roots of this valu-driven revival date back in the 20th century to the wealth-creating ideas of Miller and Modigliani in 1958, to the pioneering investment theory of Irving Fisher during the 1930s. In turn, the classical tenets of economic profit theory date back to the late 19th century writings of Alfred Marshall. The purpose of this note is to show that the value-based metrics are indeed consistent with modern financial theories of Fisher and Miller and Modigliani. Specifically, the note provides a foundation on the role of value-based (economic profit) measures in enhancing stockholder wealth in a theoretical framework of the 2-period Fisherian Wealth model.
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Mycorrhiza 처리가 Ardisia pusilla의 생육 및 내건성에 미치는 영향
백이화(Yi Hwa Baek),백정애(Jung Ae Baik),이윤정(Yun Jeong Lee),남유경(Yu Kyeong Nam),손보균(Bo Kyoon Sohn),이재선(Jae Sun Lee),장매희(Mae Hee Chiang) (사)한국생물환경조절학회 2009 생물환경조절학회지 Vol.18 No.2
균근을 이용한 Ardisia pusilla의 내건성 증진효과를 알아보기 위하여 내생균근 Glomus spp.을 접종하여 생육상에서 30일 동안 재배한 후 수분스트레스처리를 실시하였다. 수분스트레스처리는 5일간 무관수 상태로 두었다가 관수하는 방법으로 60일 동안 반복 처리하였다. 식물생육은 균근처리시 대조구에 비해 증가하였으며, 관수시 스분스트레스의 회복력도 빨랐다. 식물체내 양부함량은 지하부의 Fe, Mn, 및 Cu의 함량의 경우 균근 접종 식물이 대조구에 비해 현저히 높았으나 이에 반하여 프롤린 함량은 대조구에서 균근 접종식물에 비해 높게 나타났다. To investigate the effect of mycorrhiza on drought resistance and plant growth, Ardisia pusilla were colonized with arbuscular mycorrhiza (AM), Glomus spp. Host plants were cultured in a growth chamber for 30 days after colonization with AM. Water stress treatment was carried out by repeating five days off-watering and re-watering for 60 days. The growth of A. pusilla was enhanced by AM colonization compared to that of control, while the proline contents was significantly reduced in AM colonized plants compared to that of non-mycorrhizal plants. The inorganic nutrient contents i.e. Fe, Mn, Zn, and Cu in arbuscular mycorrhizal plants were higher than those of control.
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