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An Intelligent Agent-Based Internet DSS for Coordinating Production and Marketing Decisions
이건창,권오병,이원준 한국전문가시스템학회 1998 학술대회 Vol.1 No.1
Production has been in conflicts with marketing. This phenomenon gets worse when the business environment becomes more competitive and turbulent. In literature, a lot of algorithmic approaches as well as behavioral approaches have been proposed to coordinating production and marketing decisions. However, DSS approaches are receiving more attention from researchers and practitioners as information technology advances rapidly. Especially as the Internet-based telecommunication environment is prevailing in the modern firm, integration of DSS and Internet emerges as one of promising alternatives for coordinating production and marketing which often operates in a separate and remote area. In this connection, we propose an Internet DSS capable of coordinating production and marketing. The proposed Internet DSS is composed of model management agents that can integrate production model and marketing model to generate a global performance. We will describe the mechanism of the proposed Internet DSS with an emphasis on the role of model management agent. An illustrative example is presented with extensive description of findings.
인터넷 쇼핑몰이 갖는 품질요인이 사용자 신뢰와 수용에 미치는 영향에 대한 연구
이건창,김종욱,서보밀,강병욱 한국경영과학회 2005 經營 科學 Vol.22 No.1
As the electronic commerce has grown dramatically, visiting the Internet shopping malls is accepted as one of our daily life. Despite many studies about user acceptance of the Internet shopping malls, it still remains unanswered how the Internet shopping mall’s three quality factors such as system quality, information quality, and service quality affect user trust, and eventually user acceptance of the mall. To investigate this issue, we propose a research model in which six external factors such as three quality factors as well as self-efficacy, subjective norm, and trust have a significant impact on user’s attitude and intention to use the mall. After garnering 244 valid questionnaires from users, we analyze them with structural equation modeling. Experiment results show that the Internet shopping mall’s three quality factors such as system quality, information quality, and service quality significantly influence user trust for the mall, which in turn impacts user's perceived usefulness, attitude toward using the mall. Another external factors such as self-efficacy and subjective norm also influence user’s perceived ease of use and perceived usefulness respectively, affecting user's attitude altogether. Implications and further research directions are presented.