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태권도 이벤트 브랜드자산 요소가 브랜드 충성도에 미치는 영향
유용진(You Yong-Jin),김태일(Kim Tae-Il),권오성(Kwon O-Seong) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.3
The purpose of this study is the effect of brand equity factors on brand loyalty of Taekwondo events, and hypothetical models, then after, I examined the cause-effect relationship between variables through means of structural equation model. The subjects of this survey were audience of Taekwondo tournament, and 400 participants were sampled by using convenience sampling. 324 participants completed the survey and their responses were actually used in the analysis. Questionnaires returned from 76 respondents had to be dropped from the analysis, because their responses were judged insincere or were not filled in the questionnaires completely. Analytical techniques used in this research work were frequency analysis, t-test, one-way ANOVA, post-hoc analysis using a Scheffe's test, correlation analysis, and regression analysis. Results from the above survey and analysis of data and information revealed the following: First, there were significant differences in brand awareness according to individual characteristics in terms of gender; brand personality according to individual characteristics in terms of gender, age, level of education, monthly income; and brand image according to individual characteristics in terms of gender, age, level of education. second, there were significant differences in brand loyalty according to individual characteristics in terms of level of education, monthly income. Third, the results from regression analysis of brand equity factors and brand loyalty revealed that brand awareness and brand image, which were the sub-variables of brand loyalty, had significant effects on brand equity factors.
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최정환(Jung Hwan Choi),유용진(Yong Jin You),박기철(Ki-Chul Park) 대한정형외과학회 2024 대한정형외과학회지 Vol.59 No.1
An intramedullary nail is the standard surgical treatment for atypical femoral fractures. On the other hand, atypical femoral fractures usually have severe bowing of the femur and a narrow intramedullary canal, making surgery difficult. Although the bone union rate is relatively high at 85%–98%, the healing period is longer than typical femoral fractures. Atypical femoral fracture has higher functional recovery after surgery than proximal femoral fragility fractures because it occurs in a relatively active elderly population. Recently, periprosthetic atypical femoral fractures have also been reported, but the outcomes of surgical treatment are yet to be satisfactory. Complications after surgery include nonunion, peri-implant fractures, and contralateral atypical femoral fractures. To prevent these complications, a stable implant should be used to fix the entire length from the femoral head to the lower part of the femur, accurate fracture reduction should be obtained, and the correction of lower extremity alignment can be helpful if there is severe anterolateral bowing. In addition, periodic follow-up is necessary to consider the possibility of contralateral atypical femoral fracture. The authors of this paper aim to analyze the results, complications, and reoperations after the surgical treatment of atypical femoral fractures based on previously published studies.
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