텔레비전 프로그램의 수출가격 결정요인에 관한 연구

오정호(Jeong-Ho Oh) 한국언론학회 2004 한국언론학보 Vol.48 No.6

This study investigates the determinants of the price of exported Korean television programs. Gross domestic product of an import country, a cultural dummy variable, the average production budget per episode, the number of episodes of a series, the year of export contract, a dummy variable indicating whether an exported program is shown over-the-air broadcasting in an import country, and the frequency of media exposure of an exported program in an import country were found to explain the variations in the price of exported Korean television program across countries. This study implies that the price of exported programs should be discriminated according to the characteristics of an import country, structural relationships between an export country and an import country, and characteristics of an exported program. This study also suggests that it is desirable to increase export market diversification and export genre diversification in order to support effects of price discrimination strategy.

방송포맷의 수출성과와 비교우위 분석

오정호(Oh jeong-ho) 한국콘텐츠학회 2022 한국콘텐츠학회 종합학술대회 논문집 Vol.2022 No.7

탄소 저감용 복합신소재의 활용을 통한 모듈러 건설기술 발전을 위한 제언

오정호 ( Oh Jeong Ho ) 한국복합신소재구조학회 2023 복합신소재학회논문집 Vol.14 No.1

텔레커뮤니케이션산업에서의 소유구조 및 시장구조와 규제구조가 성과에 미치는 영향

오정호(Jeong-Ho Oh) 한국언론학회 2004 한국언론학보 Vol.48 No.2

This study explores the effects of privatization, competition, regulation, and their interaction effects on telecommunications performances including technical and allocational efficiencies and price levels by looking at country-level data. The results of the regression analysis indicate that privatization had a positive effect on technical efficiency, but negative effects on both allocational efficiency and price levels. Competition without privatization, rather than privatization without competition, is found to produce better performances in terms of technical and allocational efficiency and price levels. Privatization is found to be associated mainly with technical efficiency, while competition is found to be associated mainly with allocational efficiency. Privatization combined with competition is found to increase technical efficiency and decrease price levels, while privatization combined with an independent regulatory structure is found to increase allocational efficiency. The results of this study suggest important policy implications in that the telecommunications performances as well as the three components of structural reform - privatization, competition, and regulation - are controllable by policy makers.

통신 및 미디어 산업에서의 카르텔에 대한 심결사례 연구

오정호(Jeong-Ho Oh) 한국언론정보학회 2009 한국언론정보학보 Vol.46 No.2

국내 통신 및 미디어 산업의 카르텔 심결 사례들을 통해 산업별 카르텔 발생 현황과 카르텔 유형별 심결사례의 현황을 파악하고 개선방안을 살펴보았다. 또한 규제산업의 관행이면서 카르텔 형성과 관련된 ‘행정지도’를 중심으로 카르텔의 특성을 파악하고 개선방안을 살펴보았다. 마지막으로 카르텔 규제의 주요 요소이면서 카르텔 폐해와 관련된 ‘카르텔 유형’, ‘경쟁제한성’, 그리고 ‘카르텔 제재’를 중심으로 카르텔의 특성을 파악하고 개선방안을 살펴보았다. 심결사례의 분석 결과와 개선방안을 제시하면 다음과 같다. 첫째, 다채널 유료방송산업, 통신산업, 영화산업, 신문산업 등의 순으로 담합의 발생빈도가 높았다. 또한 가격담합은 통신 및 미디어 산업의 거의 모든 세부 분야에서 나타난 반면 설비제한 담합과 영업수행ㆍ관리 담합은 어느 분야에도 나타나지 않았다. 담합의 발생을 줄이기 위한 개선방안으로는 방송통신위원회와 공정거래위원회의 공조체제 강화와 공정거래자율준수프로그램의 급속한 확산을 들 수 있다. 둘째, 미디어 산업보다는 통신 산업에서 행정지도가 담합의 기회를 더 많이 제공하는 것으로 나타났다. 행정지도가 담합을 촉진시키는 것을 방지하기 위한 미시적 개선방안으로는 방송통신위원회 및 문화체육관광부와 사업자들에게 행정지도와 관련된 준수사항을 각인시키는 것이 필요하고 거시적 개선방안으로는 경쟁제한적 규제의 수정이 필요하다. 셋째, 통신 및 미디어 산업은 다른 산업과 유사하게 경성카르텔의 비중이 높은 것으로 나타났다. 통신 및 미디어 산업은 새로운 유형의 담합이 출현할 가능성이 높으므로 카르텔 규제의 실효성을 높이기 위해 포괄주의의 도입이 필요하다. 넷째, 경성 및 연성 카르텔과 같은 담합의 성격에 따라서 경쟁제한성 분석의 심도가 달라지기보다는 과징금 규모가 큰 경우일수록 경쟁제한성 분석의 심도가 높은 것으로 나타났으나 전반적으로 경쟁제한성 분석의 심도는 낮은 편이다. 경쟁제한성 판단을 개선하기 위해서 미디어산업의 경우 관련시장의 획정에 있어서 양면시장 특성에 대한 고려가 필요하다. 다섯째, 시정명령만 있는 경우가 과징금을 부과한 경우보다 많은 것으로 나타나 카르텔 제재는 미흡한 것으로 나타났다. 시정조치의 실효성을 높이기 위해 과징금 부과 요건의 확대와 손해배상제도의 활성화를 고려해볼 수 있다. This study analyzed Korean Fair Trade Commission’s judgemental cases of cartels in telecommunications and media industry and presented the following results. First, cartels were formed frequently in multi-channel broadcasting industry, telecommunications industry, movie industry, and newspaper industry. In addition, price-fixing were observed in almost all subfield of telecommunications and media industry. Second, administrative guidance facilitated more opportunities for collusion in the telecommunications industry than in the media industry. Third, the telecommunications and media industry, similar to overall domestic industries, had a high proportion of hard-core cartels. Fourth, the depth of judgemental case in evaluating agreements among competitors was generally low, even though detail evaluations were found in the cases of large fines. Fifth, the overall level of sanctions was relatively low.

Measurement of Pile Load Transfer Using Fiber Bragg Grating Sensor

오정호(Jeong Ho Oh),이원제(Won Jae Lee),이상배(Sang Bae Lee),이우진(Woo Jin Lee) 한국지반공학회 2000 한국지반공학회논문집 Vol.16 No.4

텔레비전 시청시간량의 결정 메커니즘

오정호(Oh Jeong-Ho) 한국언론학회 2001 한국언론학보 Vol.46 No.1

This study shows that three types of factors may explain some portion of variations in viewing time across counties. First, there are factors affecting the time constraint line. These include working hours per week, unemployment rates, and women's labor force participation rates. Second, there are factors affecting the demand for television viewing. These include the number of television house￢holds, total television advertising revenues, the penetration rate of multichannel media, the penetration rate of remote control device, the number of people in a household, and the proportion of single-parent households. Finally, there are factors affecting demand for other leisure activities. These include the amount of daylight, the penetration rate of alternative media, and the level of income. The aggregate viewing time may be determined by interactions among the three types of factors.

케이블텔레비전 산업에서의 티어링 전략에 관한 연구

오정호(Jeong-Ho Oh) 한국언론학회 2003 한국언론학보 Vol.47 No.3

This study investigates tienng strategies utilized by SOs in Korea. The ratio of broadband cable television's penetration rate over narrowband cable television's penetration rate was found to positively affect the price levels in the low tier, suggesting that the competitive intensity provides SOs with incentives to lower the entry price to cable television. The penetration rate of broadband cable television was found to negatively affect the price levels in the low tier, suggesting the existence of economies of scale in the cable television industry. The ratio of broadband cable television's penetration rate over narrowband cable television's penetration rate was found to positively affect the price per PP channel in the low tier. The penetration rate of broadband cable television, the number of Internet subscribers to Internet access services provided by a SO, and the MSO variable were found to negatively affect the price per PP channel in the low tier. The ratio of broadband cable television's penetration rate over narrowband cable television's penetration rate was found to be negatively associated with popularity of PP channels in the low tier. The penetration rate of broadband cable television was found to be positively associated with popularity of PP channels in the low tier. This study also shows that the SOs utilizing two or more tiers have better performance of subscriber growth than those using a tier, implying that tiering can be used as a marketing tool for market expansion.

미디어산업에서의 시장지배적지위 남용행위 분석

오정호(Jeong-Ho Oh) 한국언론정보학회 2008 한국언론정보학보 Vol.44 No.4

본 연구는 시장지배적지위 남용 규제체계를 관련시장의 획정, 시장지배력의 존부에 대한 판단, 남용행위 여부에 대한 판단, 제재 조치 등의 단계를 통해 살펴보고 남용행위의 유형을 법률적 측면과 개념적 측면에서 검토하였다. 이를 바탕으로 그 동안 공정거래위원회의 시장지배적지위 남용행위 사건 처리 과정에서 나타난 미디어산업 관련 심결례를 검토하여 여러 유목으로 분류하여 설명하였으며 심결사례의 특징을 살펴보았다. 관련시장의 획정, 시장지배력 판단과 시장지배적 사업자 추정, 시장지배적지위 남용행위의 유형 등과 관련한 문제점을 정리하고 개선방안을 살펴보았으며 독과점 규제 및 미디어산업 규제와 관련된 함의를 도출하였다. This study briefly examines the regulation of market-dominating enterprises in terms of marker definition, judgement about market dominance, judgement about abuse of market-dominant position, and types of abuse of market-dominant position. This study explores Korea Fair Trade Commission's judgemental cases regarding the prohibition of abuse of market-dominant positions under 'Korea Monopoly Regulation and Fair Trade Ace' and focuses on 21 cases related with Korean media industry. Based on this case analysis and literature review, this study derives major issues, problems, and possible alternatives in the regulation of market-dominating enterprises in media markets. And this study suggests implications about monopoly regulation and fair competition policy of Korean media industry.

한랭지역 철도교량 하부기초 단열재 적용성 연구

팽재엽(Jae Yeop Paeng),오정호(Jeong Ho Oh),조수현,고세원,나성웅 한국철도학회 2020 한국철도학회 학술발표대회논문집 Vol.2020 No.11