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에너지 절감을 위한 보상 전략 유형 분석 및 사례 연구
엄주현(주저자) ( Ju Hyun Um ),설현주(공동저자) ( Hyun Ju Sul ),황승민(공동저자) ( Seung Min Hwang ),황승희(공동저자) ( Seung Hee Hwang ),윤재영(교신저자) ( Jae Young Yun ) 커뮤니케이션디자인학회 2016 커뮤니케이션 디자인학연구 Vol.55 No.-
The previous research states the application of reward factor is incomplete in the domestic and foreign energy savings program among the 9 factors that promotes the user behavior level in energy savings program, proposed by Yun(2013). We redefine hedonic / utilitarian rewards and immediate / delayed rewards by customer reward program, dealt in the marketing field. Through the case analysis of energy saving program, this study investigates the application of reward types in the current program. As a result, regarding rewarding time factors, accumulated rewards that provide compensation after the program is over, are mostly used. Regarding the types of reward properties, utilitarian and hedonic types were mostly provided together, but a hedonic reward type was given in every case study. The result of the study proposes a theoretical foundation to promote user energy saving action, in the designation of reward program. But, the research of middle reward and negative reward should involve the follow-up study.
엄주현(Um, Ju Hyun) 건국대학교 인문학연구원 2017 통일인문학 Vol.71 No.-
2017년 문재인 정부가 집권하면서 대북정책 기조의 변화가 감지되고 있다. 이에 앞으로 추진 가능한 대북정책을 모색하기 위해 김정은 집권 기간인 2012년부터 2016년까지 발행된 북한의 대표적 경제잡지인 『경제연구』를 분석하였다. 그 결과 북한의 주요 경제정책의 관심 방향은 지식경제 사회 구축(51편, 29.0%), 사회주의경제관리 개선(42편, 23.9%), 인민생활 향상(19편, 10.8%), 대외관계 개선(14편, 7.9%), 식량문제 해결(12편, 6.8%), 선행기초공업 발전 (9편, 5.1%), 환경관리의 국제 기준 적용(8편, 4.5%), 산림 복구와 필승의 북한식 사회주의 구축(각 7편, 4.0%), 기타(7편, 4.0%) 등으로 나타났다. 북한 경제정책과 관심 방향은 대북지원에도 그 영향을 무시할 수 없다. 북한은 과학기술과 지식자원 확보에 주력할 것으로 보이며 전문가 인적교류 요구가 높아질 수 있다. 두 번째로는 남한의 완제품 지원은 지양하고 자국 내 원료와 자원을 활용하는 방안이 모색될 수 있다. 이는 합작 및 합영회사 설립 등의 경제협력 요구로 이어질 것으로 보인다. 세 번째로는 지방경제 활성화를 위해 지방기관과의 사업이 확대될 것으로 보이며 이로 인해 대북지원의 지역적 범위가 확대될 것으로 예상된다. 대북지원은 서로의 입장과 원하는 바에 대한 ‘협상’이 전제됨으로 유동적이며 단정적인 결론을 내기가 어렵다. 하지만 상대방의 현실 파악과 분석은 기본이며 본 연구가 북한의 변화된 상황 이해에 도움이 되길 기대한다. As Moon Jae-in Administration has been newly inaugurated in South Korea in mid-2017, it is perceived that the change of keynote policy towards North Korea appears likely to follow. Hence, with a view to determining the direction over a feasible South Korea"s aid for North Korea, I examined the exemplar economics magazine, <Economy Research> published in North Korea from 2012 to 2016, the period of which North Korea"s leader Kim Jung-un has been in power. The result reveals their concerns for major economic policy by area: Build-up of Knowledge-based Economy Society(51 articles, 29.0%), Improvement of a Socialist Economic Management(42 articles, 23.9%), Improvement in overall Standards of Living for the people(19 articles, 10.8%), Improvement on Foreign Relations(14 articles, 7.9%), Solution of Food Problem(12 articles, 6.8%), Prior Development of Foundational Industries and so forth(9 articles, 5.1%), Application of International Criteria to Environmental Management(8 articles. 4.5%), Forest Restoration and Construction of unfailing DPRK-style Socialism(7 articles ea, 4.0%) and Others (7 articles, 4.0%). As such, driven by North Korea"s economy policy with a shift of emphasis, its possible impact on the Inter-Korean cooperative project can in no way be ignored. Firstly, the research shows that North Korea will focus on scientific technology combined with knowledge resources secured, which in turn will encourage the demand for interchange of human expertise. Secondly, North Korea will refrain from receiving the finished products from South Korea, actively pursuing the way of using their own raw material and resources. This stance would lead to the demand of economic cooperation such as Joint Venture or Joint Corporation. Thirdly, an expansion of business with local administrative organ is expected to revive the local economy, thus resulting in enlargement of regional scope of "cooperative entrepreneurship". At this juncture, it is difficult to draw a decisive conclusion about Inter-Korean Cooperative Initiatives, as the prerequisites for inter-subjective positions and wish list to be negotiated with are held in fluid situations. However, understanding the reality of the other party and subsequent analysis is a primary requirement of research and I hope this paper will contribute to a point of reference of change in the situation of North Korea.
엄주현(Um Ju Hyun),박혜경(Hyekyung Park) 대한약학회 2018 약학회지 Vol.62 No.4
This study looked at the formation process of North Korea s pharmaceutical production system based on data disclosed by the North between 1945 and 2017 in order to find ways to cooperate in the inter-Korean cooperation era. Since 1945, North Korea has established the principle of free treatment and free supply of medicines, and has organized state – owned pharmaceutical factories and drug dispensaries to supply pharmaceuticals to national health care institutions first. As large-scale pharmaceutical plants and small and medium-sized pharmaceutical factories were established by region, and drug distribution centers were expanded, the basic demand for pharmaceuticals was finally met in 1980. However, as the inter-national environment deteriorated since 1990, the nation has been unable to produce and supply medicines, and patients have been procuring their own medicines through market systems. After Kim Jong Eun s inauguration in 2012, North Korea is trying to recover to the mid-1980s through reconstruction of the self-sustaining structure and acquisition of foreign cur-rency through development and production of Koryo Pharmaceutical. It is necessary to prepare for the mutual benefit of the North and South in the field of medicine supply through inter-Korean exchange cooperation based on the understanding of reality of North Korea.
엄주현 ( Um Ju Hyun ),윤재영 ( Yun Ray Jaeyoung ) 디자인융복합학회 2017 디자인융복합연구 Vol.16 No.2
This study aims to draw up energy feedback strategies on demographic factors through two visualization types of energy feedback for inducing energy saving behaviors. Through the background study, we analyzed visual types for energy feedback design and these types are classified into Rational Appeal Feedback and Emotional Appeal Feedback. Each of feedback types is designed as Bar Graph and Polar Bear Widget Display. This study draws conclusions through online survey method for evaluating user`s understanding, preference and behavior intention based on visual distinction. Firstly, the understanding of rational appeal feedback among under age 20 is better than 30 age or older. People in engineering or social sciences major/occupation have a high degree of understanding of rational appeal feedback. Secondly, emotional appeal feedback draw up high understanding with low age. In the case of preference, women were higher than men, and the major/occupation of humanities and arts had a relatively higher average value than other fields. Thirdly, as a result of analyzing the correlation between variables of each feedback type, there were high correlation between understanding, preference, and behavior intention of each feedback type. Finally, feedback strategy for each type of users is derived according to the experimental results.
에너지 절감 행동을 유발하는 디자인 요소에 관한 국내외 사례 연구
엄주현(Um, Ju-Hyun),윤재영(Yun, Jae-Young) 한국디자인학회 2015 한국디자인학회 학술발표대회 논문집 Vol.2015 No.10
This study examines intervention design to motivate behavior modification towards environment. We review literature on behavior change and investigate nine intervention techniques leading pro-enviromental behavior based on Fogg’s Functional Triad theory and Yun et al’s Behavior Change model. Then, we discuss the issues of the commercial and academic cases based on the intervention techniques. The final objective of this study is to support behavior change to promote energy conservation through the intervention design.
개인 맞춤형 정보 제공을 위한 대학 도서관 O2O 서비스 제안
황승희 ( Hwang Seung-hee ),엄주현 ( Um Ju-hyun ),설현주 ( Sul Hyun-ju ),이민영 ( Lee Min-young ),윤재영 ( Yun Ray Jae-young ) 커뮤니케이션디자인학회 2017 커뮤니케이션 디자인학연구 Vol.59 No.-
This study focuses on university library services and proceeds to provide Library 3.0 services corresponding to Web 3.0. In order to provide library 3.0 service, we analyzed current usage of library and analyzed main characteristics of Online-to-Offline service to be used as core strategy through theoretical consideration. Also, we conducted an in - depth interview to understand the user `s painpoint by listening to the user` s own voice. Through interviews, we confirmed the needs of users. Based on this data, we conducted stakeholders map to grasp the relationships among university library users, managers, and library related channels. Stakeholders map directly identifies the inconveniences of library users and administrators or their respective channels. After that, user journey map was conducted to select a book, identify a series of processes from loaning to returning, and determine what kind of service is necessary for each situation. As a result of the user journey map, we were able to see how the painpoints of the users which was identified in the in-depth interviews occurred in each itinerary. To improve this, we selected the main characteristics of the Online-to-Offline service that was identified in the theoretical review as the core strategy and selected the main functions to be provided in the new university library mobile app. There are three main functions. First, it provided the current location and the status of the book in real-time. Second, it provides user-customized book reviews in the mobile app home screen. Finally, it provides the function that enables library users to remotely loan and return the books outside of the library. Each function has the technical merit that it can be utilized by the characteristics of Online-to-Offline service. Through prototyping, users were presented with tasks to perform usability tests to hear their opinions directly. As a result, we conducted research with the significance of suggesting the future direction of library services.