춘원의 『흙』과 파금의 『애정삼부곡(愛情三部曲)』에 나타난 여성상 비교연구

양정영 춘원연구학회 2019 춘원연구학보 Vol.0 No.16

Heuk by Chunwon and the Love Trilogy by Ba Jin which were published in the 1930s are all novels with the theme of love and national movement as well as the spiritual reform movement.So far, no comparative studies have been made on the two novels both in Chinese and Korean academic circles. Therefore, based on the similarities between the two works, this paper focused on the female characters in the works.It was hoped that I can explore the female image of that period by comparing and analyzing their ideological changes in love and the national movement as well as their spiritual transformation. In both novels tragic female images were created in the love narration.Married women Zhengshan and Yuwen are both sexually oriented females.But Zhenshan finally chose to commit suicide with the guilt of betraying her husband and Yuwen also committed suicide by taking poison in despair. Yu Shun and Xiong Zhijun were both women who pursued the pure love and sacrificed themselves for it. But their love ended in failure. Both of the two novels depicted the tragic female images in the dark period at that time , whether they were the suicides of Zhenshan and Yuwen or the sacrifice of Yushun and Xiong Zhijun for love. Judging from the overall significance of these two works,the tragic scenes of women in the love narration can be said to be deliberately set up for the higher level of the national movement as well as the spiritual reform movement. Therefore, the image of the female national activists was created in the two novels .Zhenshan, after her rebirth , returned to the countryside together with her husband Xu Song.Although at this time,.Zhenshan was only passively involved in the rural enlightenment movement. However, after deeply confessing her fault and Xu song's imprisonment, zhenshan changed.She actively devoted herself to the rural enlightenment movement. In the end, she transformed herself into an nationalists in the spiritual reform movement.Inspired by foreign female revolutionaries, Li Peizhu gradually grew into a leader of a female revolutionary. As for the contradictory problem between love and Revolution,She also changed from the extreme idea that there was such a thing as love in the Revolution at the very beginning to the relative rational view that love could become the motive force for the revolution. Through the growth and the development of the female characters in the national movement and the spiritual reform movement, the two novels revealed the fact that only by actively participating in the national movement can we be really happy about ourselves. And the theme of the two novels that was to call on people to take an active part in the national movement stood out even more clearly .

호텔기업간 전략적 제휴의 성과에 영향을 미치는 요인에 관한 연구

양정영,정노재 문화관광연구학회 2002 문화관광연구 Vol.4 No.4

In the age of globalization and limitless competition, strategic alliance is a necessary strategic tool for business survival and internationalization. Theoretical study empirical research have been written under the framework of hotel company, but mainly have focused on the motives and forms of strategic alliance. The purpose of this study examine the determinants of partnership and performance in the strategic alliances among hotel companies. The results of this paper were found that relation oriented factors, operation oriented factors, strategy oriented factors, structure oriented factors each have a significant positive influences on the performance of strategic alliance.

일반한식점의 식사경험에 따른 소비감정이 고객만족과 고객충성도에 미치는 영향

양정영,김미자 한국외식경영학회 2013 외식경영연구 Vol.16 No.5

The purpose of this study is to present the managerial implications for consumption emotion in Korean style restaurants. Theoretical study on the relationship among meal experience, consumption emotion, attitudinal loyalty, customer satisfaction was investigated. The results of analysis are as follows: First, food-service customer’s emotion is affected by meal experience and affects attitudinal loyalty. Second, there is the partial mediation effect of pleasure between meal experience and customer satisfaction. Based on the results of the above analysis, Managerial implications on customer's emotion in the Korean style restaurant are as follows: First, because consumption emotion is the predictor of customer satisfaction and enhances the attitudinal loyalty, it is important to recognize the needs of consumption emotions management. Second, systematic approach for managing consumption emotion is needed. In other words, Korean restaurants should have the practical management processes of checking - analyzing - improving - strengthening - applying for consumption emotion. 본 연구는 일반 한식점에 대한 외식고객의 식사경험에 따른 소비감정이 고객의접근회피반응으로서의 태도적 충성도에 미치는 영향과 고객만족을 설명하는데 있어 소비감정의 매개성을 밝히고, 이를 통해서 일반한식점을 방문한 외식고객의 소비감정에 대한 관리적 시사점을 제시하고자 하였다. 외식고객의 식사경험과 소비감정, 만족, 태도적 충성도 간의 이론적 연구가 수행되었으며, 실증분석에서는 구조방정식모형분석과 매개효과분석이 수행되었다. 실증분석결과는 첫째, 외식고객의 식사경험의 성과가 높을수록 긍정적 소비감정인유쾌함에 정의 영향이 있었으며, 불쾌함에는 부의 영향을 미치는 것으로 나타났다. 동시에 유쾌함은 태도적 충성도에 정의 영향을 미치는 반면, 불쾌함은 부의 영향을 미치는 것으로 나타났다. 둘째, 일반 한식점에 대한 식사경험이 고객만족에정의 영향을 미치는 것으로 나타났으며, 소비감정 중 유쾌함이 식사경험과 고객만족 간에 있어서 정의 부분 매개효과가 있는 것으로 나타났다. 이상의 연구결과를 바탕으로 시사점을 제시하면 다음과 같다. 첫째, 외식고객의정서적 평가인 소비감정에 대한 관리의 필요성을 인식하는 것이 중요하다. 소비감정은 고객의 평가인 만족을 예측하는 기준이 될 수 있으며, 식사경험 과정에서 형성된 긍정적 소비감정은 고객만족의 정서적 측면인 만족의 기쁨과 행복감으로 이어지며, 장기적으로는 태도적 충성도를 제고시키기 때문이다. 둘째, 외식고객의소비감정을 관리하기 위한 체계적 접근이 필요하다. 이를 위해서 방문 외식고객에대한 소비감정의 확인-분석-개선 및 강화 적용을 위한 실질적인 업무 프로세스를갖추어야 한다.

인터널마케팅요인이 호텔종사원의 조직몰입, 이직의사에 미치는 영향에 관한 연구

양정영,이윤섭 문화관광연구학회 2003 문화관광연구 Vol.5 No.2

The purpose of this study is to identify the impacts of internal marketing efforts on hotel employee organizational commitment and turnover intention. and finding more effective methods for the hotel industry in managing its human resources. This research tests the hypothesis that the hotel internal marketing has an influence on organizational commitment and turnover intention. The study samples are 330 hotel employee in Seoul, Korea. Collected data were analyzed with frequency analysis, factor analysis and multiple regression analysis after data coding and cleaning by SAS for window program. Regression analysis results show that the internal marketing efforts on organizational commitment and turnover intention.

외식고객의 구전동기와 구전의도에 관한 연구

양정영,신상준 한국경영교육학회 2013 경영교육연구 Vol.28 No.6

The purpose of this study is to identify the causal relationship for the creation of a WOM communication. 348 effective samples were analyzed. The PASW 18.0 and AMOS 18.0 were used for the analysis. Based on the results of the analysis, Theoretical Implication is as follows: In national researches of foodservice customer's WOM, researches centered on WOM's motivation have been conducted only partial, while this research presented the causal relationships among WOM's antecedents, WOM motivation, and WOM intention. Managerial Implications for generating WOM in the korean style restaurant are as follows: First, Through customers' reactions to the taste of the food and the monitoring of competitive products, marketers should enhance the evaluation of the customers about the taste of the food. And, to enhance the sympathy in service-quality, the operating system for service training, field application and evaluation should be established. Second, Improving self-efficacy for generating word-of-mouth: Through the website etc, foodservice customers should be able to recognize how to use the restaurant, menu and service in advance. And During the dining experience, food service enterprises should facilitate the customer's perception through interaction between customers and service staffs. After dining experience, food service enterprises should lead the customer's cognitive through providing information about new-menu, discount Policy and etc. 본 연구는 외식고객의 식사경험, 구전동기, 구전의도 간의 연구를 통해 구전창출의 인과관계를 밝히는 것이다. 실증분석결과는 첫째, 음식품질, 서비스품질의 순서로 긍정느낌표현에 정의 영향을 미쳤으며, 음식품질은 부정느낌표출에 부의 영향을 미치는 것으로 나타났다. 둘째, 구전의도에 대해 긍정느낌표현은 정의 영향을 부정느낌표출은 부의 영향을 미치는 것으로 나타났으며, 영향력은 긍정느낌표현, 부정느낌표출의 순이었다. 셋째, 외식고객의 자기효능감이 높은 집단에 있어서 서비스품질이 긍정느낌표현에 미치는 영향, 음식품질이 부정느낌표출에 미치는 영향, 긍정느낌표현이 구전의도에 미치는 영향이 더 큰 것으로 나타났으며, 자기효능감이 낮은 집단에 있어서 서비스품질이 부정느낌표출에 미치는 영향이 더 크게 나타났다. 이상의 가설검증결과를 바탕으로 한식음식점의 구전 창출에 대한 이론적 시사점으로는 국내의 구전창출과정의 연구들은 구전동기를 중심으로 부분적으로 연구된 반면, 본 연구에서는 일반한식점을 대상으로 구전의 선행요인, 구전동기 그리고 구전의도 간의 인관관계를 동시에 제시함으로써 구전창출과정을 구체적으로 제시하였다. 관리적 시사점으로는 첫째, 식사경험의 관리에 있어 음식 맛에 대한 고객반응과 경쟁외식상품의 모니터링을 통해 고객 평가를 제고시켜야 할 것이다. 또한 서비스품질의 공감성 제고를 위한 종사원들에 대한 교육훈련, 현장적용, 평가의 운영체계 구축이 필요하다. 둘째, 구전창출을 위한 고객의 자기 효능감 제고에 있어서는: 홈페이지 등을 통해 식당 이용방법, 메뉴, 서비스 특징 등을 사전 인지할 수 있게 하며, 식사 중에는 서비스 스텝과의 상호작용, 팸플릿, 안내표식을 통한 인지 용이성을 확보해 주어야 한다. 식사경험 후에는 신 메뉴, 할인정책 등의 정보를 제공함으로써 지속적인 고객 인지를 이끌어야 한다.

안동지역의 전통민속마을을 이용한 관광상품 개발에 관한 연구

양정영,이재만 문화관광연구학회 2003 문화관광연구 Vol.5 No.2

Traditional folk village has a great significance because it possesses cultural and touristic resources. However for its utilization as touristic resources existence of considerable obstacles must be recognized. What is most important for traditional cultural experience of the region is service to the visitors and attraction luring their re-visitation but currently general attitude is viewing the place merely as an object for sightseeing and such mentality should be transformed. At this juncture what is urgently demanded is transformation of residents’ mentality toward tourists. It is necessary to instill impression on noble style of traditional culture to visitors, providing allurement for revisiting and opportunity for tourists to experience traditional houses personally as touristic product. What is truly required for publicizing Andong is developing traditional touristic products by grafting concept of traditional cultural tourism to the place so that tourists can experience the heritage of traditional folk village and open their eyes to the charm of our unique culture.

여행정보시스템의 품질요인이 성과에 미치는 영향에 관한 연구

양정영 문화관광연구학회 2001 문화관광연구 Vol.3 No.4

The purpose of this study is to examine the user's problems and satisfaction on the travel information system, and to present all the efficient methods possible to promote the it The contents of this study are as follows: Ⅰ. Introduction to the purpose and method of this study, Ⅱ. An theoretical study on literature, Ⅲ. Planning empirical study, Ⅳ. Results of analysis and propose Ⅴ. Conclusion. The afterward alternatives based on conclusions of this study are as follows: The expert internet teem needs to be made to manage information system for personnel performance, organaizational performance and total satisfaction, and to operate sustainable communication channel between internet teem and the others. The information format provided by travel information system is to be systematically reconstructed according to the last user's propose.

외식기업의 지속적 경쟁우위 연구

양정영,신상준 한국경영교육학회 2012 경영교육연구 Vol.27 No.6

It is purpose of this research that develops the framework on the sustained competitive advantage of food service corporations. 'The resource-based view' and 'the dynamic capability view' are adopted as the approach of this research. The research findings are as follow:ⅰ)Through the study on the attributions of sustained competitive advantage, the criteria of sustained competitive advantage are composed with 'value', 'rareness', 'inimitability', 'non-substitutability', 'appropriability'. ⅱ) The sources of sustained competitive advantage are classified into three categories that are tangible resources('location', 'product & service facilities'), intangible resources ('intellectual property', 'client trust', 'reputation', 'network system', 'databases') and capabilities('team-embodied knowledge', 'employee's skill', 'organizational cultures', 'organizational history', 'learning-by-doing', 'management skill'). ⅲ) Through studying dynamic capabilities that are congruent with dynamic environment. Dynamic capabilities are classified into three capabilities that are 'sensing capability', 'seizing capability' and 'transforming capability'. Through the above research findings, the framework of sustained competitive advantage is developed. 본 연구의 목적은 외식기업의 지속적 경쟁 우위에 대한 프레임워크를 개발하는 것이다. 본 연구의 접근을 위해 ‘자원준거관점’과 ‘동태적 역량관점’이 적용되었으며, 경쟁우위의 원천과 지속성의 조건들에 대한 이론연구를 통해서 다음과 같은 연구결과들을 도출하였다. 첫째, 지속적 경쟁우위의 속성에 관한 연구를 통해서, ‘가치’, ‘희귀성’, ‘비모방성’, ‘비대체성’, ‘전용성’으로 외식기업의 지속적 경쟁우위의 준거를 도출하였다. 둘째, 외식기업의 지속적 경쟁우위의 원천은 유형자원들(‘입지’, ‘제품과 서비스 시설’)과 무형자원들(‘지적자산’, ‘고객 신뢰’, ‘명성’, ‘네트워크 시스템’, ‘고객 데이터 베이스’), 그리고 역량(‘팀에 내재된 지식’, ‘종사원들의 기술’, ‘조직문화’, ‘조직의 역사’, ‘실행을 통한 학습’, ‘경영 기술’)으로 3분류되어 도출되었다. 셋째, 역동적 환경에 적합하는 동태적 역량에 대한 연구를 통해서, 외식기업의 동태적 역량들을 3가지 하위 역량(‘탐색 역량’, ‘획득 역량’, ‘전환역량’)의 구성으로 도출하였다. 이상의 연구결과들을 바탕으로 외식기업의 지속적 경쟁우위를 위한 이론적 관계구조를 추론하면, 쇄신된 외식기업 경쟁우위원천의 선행변수는 외식기업의 경쟁우위원천으로 설정되고, 종속변수가 외식기업의 지속적 경쟁우위가 되는 일련의 인과관계를 갖는다. 그리고 조절변수로서 첫째, 외식기업 경쟁우위의 지속성의 수준에 따라 기업특유자원의 강도가 조절될 것이며, 이는 정태적 관점의 경쟁우위를 확보하는 조건이 될 것이다. 둘째, 외식기업의 동태적 역량의 수준은 동태적 환경(시장변화, 기술변화 등)의 변화에서 기인된 기회와 위협에 대응하기 위하여 기존의 경쟁우위원천의 쇄신(renewal) 정도를 조절할 것이다.

A Study on Developing Receptive/Productive Vocabulary Proficiency While Focusing on Sight Word Awareness in Elementary Schools

양정영,이창인 한국현대언어학회 2015 언어연구 Vol.30 No.4

This study was conducted among 58 Korean 3rd grade elementary students in Gyeryong, Chungnam for 16 weeks to determine: 1) effects of awareness-raising on receptive and productive vocabulary development, 2) activities that increase sight word development, and 3) effective vocabulary teaching methods for elementary school teachers. Students were divided into an experimental and a control group, 29 in each group. Both groups completed a pre- and post-test and a survey. They received the same curriculum: the textbook, CD Rom, 24 of 220 Dolch sight words, 14 non-sight words and 104 vocabulary words. This study investigated student “noticing” of sight words and reading capability. The experimental group noticed the importance of sight words in every class. The control group did not focus on ‘sight words,’ and was therefore “unaware” of them. However, both groups completed the same curriculum and received the same instruction during English classes throughout the study period. A t-test using SPSS 18.0 was used to measure and describe the effects of student noticing of sight words. The conclusions follow: 1) noticing sight words boosted receptive vocabulary of the experimental group, 2) higher post-test scores prove that noticing improved vocabulary proficiency, and 3) students prefer a variety of vocabulary learning activities. (Sindo Elementary School․Pai Chai University)

일반 한식업의 사회공헌활동과 구전의도

양정영,김태희 한국마이스관광학회 2014 MICE관광연구 Vol.14 No.S2

The purpose of this study is to provide implications for application of corporate social responsibility in Korean style restaurant. The results of the analysis of the causal relationship between CSR(corporate social responsibility) activities, corporate attitude, and word-of-mouth intention are as follows:Both CRM(cause related marketing) model and PA(philanthropy Activity) model, first, it is presented that CSR has a positive impact on corporate attitude and word-of-mouth intention. Second, corporate attitude has a positive impact on word-of-mouth intention. Based on the results of the above analysis, implications for implementing CSR are as follows: First, because CSR activities have a positive impact on corporate attitude and word-of-mouth intention, it is necessary to utilize CSR activities as means for enhancing corporate performance. Second, because CRM represents an immediate effect in both sales promotion and common good, it is very useful as a tactical means. Finally, because PA has a positive impact on corporate attitudes and word-of-mouth intention, it is necessary to utilize the strategies for ensuring the positive corporate attitude in the long term.