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안운석 남서울대학교 1998 남서울대학교 논문집 Vol.4 No.-
Consumer satisfaction is an important concept in marketing practice and theory. Because today's marketing base is consumer-oriented, as a realistic guide, consumer satisfaction is a useful concept. This concept emphasizes delivering satisfaction to consumers and obtaining profits in return, and as a result, the overall quality of life is expected to be enhanced.
안운석 남서울대학교 2005 남서울대학교 논문집 Vol.11 No.1
Internet has brought significant changes in the economic. So e-commerce has become so important that countries and firms unprepared for this new trend would lose competitive advantages in the coming century of digital economy. Despite its importance, current e-commerce markets in Korea are immature and there still exist several barriers to e-commerce development thus excluding business to consumer e-commerce markets. The purpose of this study is to identifying the characteristics and prospecting market size, and suggests development strategy of internet shopping mall. This study helps better understanding of internet shopping mall.
안운석,엄준영 남서울대학교 2001 남서울대학교 논문집 Vol.7 No.-
The rapidly change of business environments have been required new trade channels as a electronic commmerce(EC) in recent times. The EC is expanded to every part of trade channels in order to achieve goals such as cost-down, quality upgrade, and speed-up of service delivery. In this aspect, internet provides chances like worldwide network, feasible share of information, and low price, and has great influence on the growth and development of EC. This paper discussed to provide a comprehensive coverage of the concept of EC and EC service quality. In addition, this study empirically analyze relations between service quality of EC and CS, and their Repurchase intention and Demographic charcteristics. This means that research enables a marketing manager to take the meaning of comparative weight among the components of EC service quality, and to provide very useful information to establish marketing strategies which are close to the consumers.
물류서비스품질, 고객만족, 관계품질 및 재구매의도에 관한 연구
안운석 한국품질경영학회 2004 품질경영학회지 Vol.32 No.4
The tremendous growth of the internet, particularly world wide web, has resulted in significant changes in commerce environments. Internet has brought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. E-commerce has become so important that countries and firms unprepared for this new trend would lose competitive advantages in the coming century of digital economy. The purpose of this study is to identify logistics service quality elements about internet shopping mall customers and examine the relationship among e-commerce logistics service quality, customer satisfaction, relationship quality and repurchase intentions in the area of internet shopping mall. To do so, prior studies on logistics service quality, customer satisfaction, relationship quality and repurchase intentions were broadly reviewed and the relationship among those four concepts was empirically tested.
인터넷쇼핑몰에서 Flow가 소비자 구매의도에 미치는 영향에 관한 연구
안운석,박종원 한국품질경영학회 2004 품질경영학회지 Vol.32 No.2
In order for electronic commerce to be successful, it must have a theoretical framework that considers the characteristics of the internet user who are consumers in the cyber space and impacts their purchase intentions. We were able to obtain participations of 316 people, and derived statistics by means of SPSS/PC version 10.0 and Amos 4.0 statistics package. We found that, the higher the degree of skill and the sense of challenge, the level of involvement and perceived service quality increased. And the degree of skill has a negative influence on awareness of perceived risk than the sense of challenge. Perceived service quality, perceived risk and involvement has a influence on purchase intentions.