논문편 : 고문헌을 통해 본 복식과 의복재료 생산의 발전 과정에 관한 연구 - 고대 ∼ 조선시대를 중심으로 -

심화진 ( Hwa Jin Shim ) 대한가정학회 1994 Human Ecology Research(HER) Vol.32 No.5

조선시대 의복 재료의 생산과 유통에 관한 연구

심화진 ( Hwa Jin Shim ) 대한가정학회 1996 Human Ecology Research(HER) Vol.34 No.1

조선후기 풍속화에 나타난 치마.저고리에 관한 연구

심화진(Hwa Jin Shim),윤혜성(Hye Seong Yun) 한국복식학회 2000 服飾 Vol.50 No.2

The major findings of basic women wear in genre painting were ; 1. Due to the influence of Shill-Hak (practical science) philosophy, Jeogori became shorter and a tighter fit came to be the norm. 2,. The shortening of the Jeogori influenced a longer Chima with a wider span providing comfort in movement or at work. The end of the skirt was often held by one hand to the waist adding to comfort. This was called the Go-dul-chima(Lifted Chima). 3. Because the Geo-dul-chima exposed a portion of one underwear at the bottom of the dress this influenced the irnamentation' of underpants and underskits. 4. Collars or lapels came in the form of Dang-ko, Kal, Mok-pan and Ban-Mokpan. Among there Dang-ko style collars were the most common which allows us to conclude that this was the most popular. 5. The most commonly used colors for Jeogori were white (39.8%) and jade(18.3%) . The most commonly used colors for CHima were deep blue(34.4%) and jade(20.4%) . The lower Chima used the darkercolors to give stability to the overall costume. 6. Clothing had the function of differentiating the classes. Only the Yang-ban were allowed to wear the Samhijang Jeogori and the Gob-Chima(double layered Chima) and the knotting of the Chima to the left. But the painting show that these rules were not adhered to in the strictest manner. With the bases of these types of chima and Jeogori can look at the characteristical beauty of the ordinary women during the late Cho-sun dynasty. First is the beauty which comes from mystery of those parts of body which can not be seen. A sense of subtle and sensual beauty as well as that coming from the enlargement of reduction of the upper body, narrow waist and abundant lower body parts creating an ideal silhouette of sexual charm. An expression of emotion through clothing by those who lived during those times.

A Study about Fashion Design of Korean Paper, through the Application of Cubism Works

최은경(Choi Eun Kyung),심화진(Shim Hwa Jin) 한복문화학회 2006 한복문화학회 학술대회 Vol.- No.-

한복제품의 마케팅 전략이 CRM의 질과 효익에 미치는 영향 연구

이병화(Lee Byoung-hwa),심화진(Shim Wha-jin) 한복문화학회 2005 韓服文化 Vol.8 No.1

The study was intended to investigate the impact factors of marketing-mix strategy in Hanbok (Korean Traditional Costume) business to customer satisfaction and the cause-effect relation influencing on sales growth. Following the setting of variables associated with the study goal, study questions and a study model were presented.<br/> A Total of 672 finished copies of questionnaire were analyzed with structured equations, using SPSSWIN 10.0 and AMOS 4.0.<br/> It turned out that all variables, that is, goods, price, sales promotion, and distribution type are the impacting factors to CRM quality. Of them, sales promotion and distribution acceptance type gave more impact than other variables. the CRM quality had an impact relation with sales promotion rate growth. In conclusion, sales promotion factor is the most important element in making a marketing strategy for CRM, and This CRM marketing leads to sales rate growth.

한복제품의 점포내 서비스가 고객관계와 점포충성도에 미치는 영향 연구

이병학(Lee Byoung-Hwa),심화진(Shim Wha-Jin) 한복문화학회 2005 韓服文化 Vol.8 No.2

The purpose of this study was to examine how services provided by Hanbok stores affected customer relationship and customer store royalty in an effort to help Hanbok stores offer better services.<br/> After relevant theories were reviewed, hypotheses were formulated. The subjects in this study were male and female adults who were in their 20s and up. An online survey was conducted with questionnaires prepared in this study, and the answer sheets from 672 people were analyzed.<br/> For data handling, SPSSWIN 10.0 and AMOS 4.0 were utilized, and reliability analysis and structural equation model were employed. Besides, exploratory and confirmatory factor analysis was implemented.<br/> The findings of the study were as follows:<br/> The characteristics of sales persons and service quality exercised an influence on the confidence, satisfaction and commitment of the customers, which belonged to customer relationship. Specifically, service quality had a bigger impact than the characteristics of sales associates. Those who put more confidence in service offered by Hanbok stores, who were more satisfied with it or who were more committed to it expressed a stronger store royalty. Accordingly, all the hypotheses formulated in this study were accepted, which attached importance to store services.

큐비즘(Cubism)작품을 응용한 한지 패션디자인 연구

최은경(Choi Eun-Kyoung),심화진(Shim Hwa-Jin) 한복문화학회 2006 韓服文化 Vol.9 No.2

This study aims to develop practical fashion design of Korean paper, focusing on its soft and unique texture that enables to express creative fashion image, by combining our native, handmade paper, Han-ji, with the cubism works of Picasso(though the genre of these two are different as fashion and arts), who innovated all kinds of 20C's arts with new forms of plastic arts, and inspired a lot of fashion designers as a cubism artist. Here are the conclusions derived from the production of work. First, It is expected that this combination can lead to create economic value in reality. Second, It can be used practically as well with Han-ji's possibility of expression, with its value as arts. Third, the possibility of new kind of material can be indicated, by skinning thread out of wool, and combining it with Han-ji, and from it, soft, durable and unique-textured new material can be expected. Fourth, when making fashion design out of Han-ji, the weak point such as elasticity, tensile strength, and flexibility can be reinforced by cutting Han-ji and knitting them. From this fact, it is considered that knitting is one of suitable ways to put Han-ji fashin design to practical use.

인터넷 판매를 통한 생활한복의 활성화 연구

소현정(Hyun Jeong Soh),심화진(Hwa Jin Shim) 한국복식학회 2000 服飾 Vol.50 No.4

This study was conducted from Sep., 1999. to Nov., 1999. It researched approximately 60 specialized manufacturers who had homepages on the Internet. Of the 60 manufacturers, 20 of them were chosen for the study all of whom had relatively well made homepages that were geared towards sales. 1. Daily Hanboks on the homepages were put in an electronic catalog. They were photographed and well described, Each picture could be enlarged when needed. 2. The Hanbok`s were made for men, women and children. There were every couple`s Hanboks. The Hanboks used natural material, mixed spinning and chemical textile, which was easily kept and washed. It was intended, as clothes for everyday wear. Silk was used for formal clothes. 3. The prices ranged from low-middle to high clothing for everyday life is reasonable and street wear and formal dresses are priced high. The color of the dresses are not vibrant, but natural and light. As Hanboks become more in demand, there will be more choices available. 4. As matter of the sizes shows weakness. In general they use the western size system. The purpose of this study is to show the direction that Hanbok manufacturers may take for the internet sales and for being more active to promote the spread of the dress. This research came to the following conclusion. Even though Hanbok manufacturers operate homepages, it seems that they are not well used, However, many internet shopping malls have been opened and they have put Daily Hanboks into one of their sales categories. The internet malls are getting more active and are expanding more. Therefore the market value of the Hanboks in the future look optimistic. If smaller sized manufacturers of Daily Hanboks establish cooperative network that have no time and space limit, they can use the strong power of the market as the market development for Daily Hanboks is endless.

高麗時代의 織物文化에 對한 硏究

沈和珍 성신여자대학교 생활문화연구소 1995 生活文化硏究 Vol.9 No.-

Koryo inherited the cultural heritage of Shilla but politically was a close nation to Koguryo. Because of this there continued political confilict with the northern peoples. Externally, Koryo abosrbed various cultures to include those of Dang, Song and Won china. In the early period of Koryo the clothing culture of Koryo was close to that of Shilla. Also trade of clothing material and clothes were conducted with the nations of Yoojin, Curan and Song China through traders of therse nations. The main items of this period were for export, Jeo-po and Sema-po and high quality silk was imported. In the later of Koryo, clothes and fabric were greatly affected. The main material used during the Koryo era was the Munjeo-pom, Gyun-po silk and other silk fabrics, shic were the main items of export. Jeo-po, because of its thin and equal composition but strong texture was items like the Nun-na and Kum-gae which were of the highest quality silk. Lastly, with the import of cotton seeds from won china it brought about the rapid manufacture of cotton products. Trade during the Koryo period by official and private trade was very active during this era. Especially the manufacture of cotton cloth was major event during the Koryo dynasty.

우리나라의 織物依類의 國際競爭力 分析과 展望 : 中國ㆍ홍콩ㆍ싱가포르를 中心으로

沈和珍 성신여자대학교 생활문화연구소 1987 生活文化硏究 Vol.1 No.-

The purpose of this study is analyzed Korean's construction of clothes industry and next time Korea and rival object nation to compare and analyze, Korean's triangular posion of clothes industry to grope and that followen of to present policy direction of this industry. A means of this study compared because of diffecult the gathering of Chinese material for convenience trade metrials of OECD and Korea to use a comparative object nation of international competitive power, clothes industry of present condition and woven goods of international competitive power of analysis displayed to use tables and diagrams, expont commodity of comparative adrantage of measurement analyzed to compute 「Revelation Comparative Adrantage Index」「Morphology Comparative Index」「Regional Groups Export Competitive Power Index」and the like, to look around woven goods of international competitive power used Reveoled Comparative Adrantage Index(RCA). Study result out of woven goods acommodity Coat, Jacket, Short, and so on in comparative advantage and in 1983, Korea is comparative advantage compare with Hong Kong·Chinese·Singapore·But since 80 competitive power of Chinese is continuously in creasing the other side Kores and Hong Kong is slowly become weakend in future this situation is continuely prospect. Nothing but international clothes technical of improve rapidly developing and a consumer's demand making variousion, high-grad, too. Domestic and outside circumstances change with Korea's as export industry clothes industry continuous gorw to maitain a few did present. 1. Facilities be modernized decide beforehand : Improvement of one's old age facilities, arrive to the newest equipment, equipment automatic etc. 2. High-grade of goods and variousion is in need : Design and fashion improve, improvement of technical level, improve in quality of raw materials etc. 3. In view of a high level in international clothes industry and a high level in technical industrial, decide beforehand cultivation and security of special techmical (human power).