배움여가로서의 K-POP 팬덤 활동 연구

백혜진 한국미래교육학회 2023 미래교육연구 Vol.13 No.4

The purpose of this study is to analyze the process and significance of scholê in K-POP fandom activities. For this purpose, this research conducted interviews with 17 fans of 4 K-POP idol groups. Fandom voluntarily consumes and produces their culture in everyday life, and has its influence on entertainment industry and society. It is necessary to change and renew the social perception about fandom, and scholê can renew the meaning and usage of fandom activities. The results are as follows. First, Fandom activities can be scholê, leisure activities that can be learned. Fandom experienced knowledge acquisition/creative activities, interaction, reflection, and re-formatting. Second, The longer the period of fandom activities, the more it is revised in the direction of practicing virtue. Participants engaged in undesirable fandom activities when they were young due to insufficient knowledge. But over time, the direction of fandom activities often modified to help both themselves and others. Finally, this study suggests in future education, it is necessary to develop educational programs to prevent social problems that may occur in the process of fandom activities.

임용 합격 수기

백혜진 대구대학교 국어교육과 2019 나랏말쌈 Vol.34 No.-

광고에서 유명인 모델의 부정적 정보와 제3자 효과- 유명인 모델 광고의 부정적 효과에 대한 광고주의 시각을 중심으로

백혜진,이병관,김봉철 한국방송광고공사 2004 광고연구 Vol.0 No.65

광고에서 유명인을 모델로 이용하는 것은 매우 보편적인 광고전략 중의 하나이며, 이와 관련하여 많은 연구들이 진행되어 왔다. 그러나 광고모델로 등장한 유명인 모델들의 부정적인 사생활 정보, 즉 스캔들이 공개될 경우 그것이 광고에 미칠 부정적인 영향력에 대한 연구는 거의 없었다.따라서 국내 광고주들을 대상으로 설문조사를 실시한 이 연구는 광고주들이 유명인 모델의 부정적 정보에 대한 효과를 어떻게 지각하고 있으며, 광고주들은 어떻게 다른 광고주나 소비자들이 지각한다고 판단하는지, 또 광고주들의 지각과 그들이 생각하는 다른 사람들의 지각의 차이가 그 유명인 모델이 등장한 광고에 대한 어떠한 행동결정을 이끌어내는지 알아보았다. 이를 위해 매스 커뮤니케이션의 제3자 효과 모델이 그 이론적 틀로 사용되었다. 도출된 연구결과들에 따르면, 광고주들은 브랜드에 대한 태도, 광고에 대한 태도, 제품에 대한 구매의도 등에서 자신들보다 다른 회사의 광고주들이나 일반 소비자들이 유명인 모델의 부정적 정보에 대해 더 큰 영향을 받는 것으로 지각하고 있었다. 그러나. 광고주 자신과 다른 광고주 및 일반 소비자 간의 지각적 차이가 문제광고의 제한을 지지할 것이라는 본 연구의 가정과는 달리, 자신에 대한 지각된 효과와 다른 사람들에게 대한 지각된 효과의 총합이 그 문제광고의 제한을 예측하는 것으로 나타났다. 이와 함께, 일반적인 미디어의 영향력을 더 크게 믿을수록, 광고주들은 부정적인 정보를 노출한 유명인사가 등장하는 광고에 대한 제재를 더 지지하는 것으로 나타났다. 본 논문에서는 결과를 바탕으로 제 삼자효과 연구에 대한 이론적 논의 및 광고주를 위한 실질적 함의가 구체적으로 논의되었다.

3차원 전기측각 보행분석기를 이용한 파킨슨씨병 환자의 임상 양상에 따른 보행 분석

백혜진,김세주,고성범,윤준식,이규호 대한임상신경생리학회 2009 Annals of Clinical Neurophysiology Vol.11 No.1

To investigate the differences of locomotor dynamics between Parkinson’s disease (PD) patients with tremor dominant symptom and patients with postural instability dominant symptom. Methods: 66 subjects with PD were classified into two subgroups, tremor-dominant group and postural instability and gait disorder group by Unified Parkinson’s disease rating scale (UPDRS). The spatial, temporal and electrodynamic gait parameters were recorded automatically using computerized 3-D motion analysis system with electrogoniometer. Results: There was no significant difference in cadence, pelvic tilt range, hip flexion range, knee flexion range and ankle dorsiflexion range. Postural instability and gait disorder group showed decreased gait velocity, short stride length, decreased range of motion in pelvic obliquity, pelvic rotation and ankle plantar flexion. Conclusions: There was meaningful difference in locomotor dynamics between Parkinson’s disease(PD) patients with tremor dominant symptom and patients with postural instability dominant symptom

흡연의 위험 인식을 약화하는 담배 광고 기법: 국내 잡지에 게재된 담배 광고 내용분석 연구, 1994-2014

백혜진 한국보건사회연구원 2018 保健社會硏究 Vol.38 No.2

본 연구는 KT&G, 필립 모리스, British American Tobacco (BAT) 3개 담배 회사가 1994년부터 2014년까지 20여 년간 국내 잡지에 게재한 궐련 담배 광고에서 함축적인 건강 정보나 경고문이 어떻게 어느 정도 제시되었는지 또한 이러한 제시 정도는 담배회사와 저타르/레귤러 담배 사이에 차이가 있는지 양적 내용분석 연구 방법을 통해 검토하였다. 주요 연구결과는 다음과 같다: (1) 전체 광고의 46.7%가 언어적 건강정보를 포함하였으며, 전체 광고의 56%가 시각적 건강정보를 포함하고 있었다; (2) 전체 광고의 약 4분의 3이 광고 크기의 5% 미만으로 경고문을 포함하고 있었으며, 광고의 거의 전부(99.3%)가 경고문을 주목도가 떨어지는 하단에 배치하고 있었다; (3) BAT의 담배 광고는 언어적 건강정보를 가장 많이 제시한 반면, 필립 모리스 담배 광고는 시각적 건강정보를 가장 많이 제시하고 있었다; (4) 저타르 담배 광고는 레귤러 담배 광고에 비해 언어적 건강정보를 더 많이 제시하는 경향이 있었고, 더 많은 광고에서 경고문구를 5% 미만으로 제시했다. 본 연구는 국내에서도 담배광고가 오랫동안 흡연의 위험을 약화하는 기법을 사용하였다는 점을 입증하였다. 본 연구결과는 다른 전자 담배 등 신종 광고나 진열 광고를 규제하는 법안을 마련하고 담배회사의 소송에서 표시상의 책임에 대한 과학적 근거로 활용할 수 있다. The purpose of this study is to examine the following: (1)the frequency of verbal and visual implicit health information and low-tar products; (2)the size and placement of cigarette warning labels; and (3) differences in (1) and (2)with respect to tobacco company and low tar/regular cigarette products. To achieve the purpose, this study content analyzed the ads of the three major tobacco companies—KT&G, Philip Morris, and British American Tobacco(BAT)—in domestic magazines between 1994 and 2014. Results are as follows. First, 46.7% of the entire sample of ads presented verbal implicit health information, while 56% presented visual implicit health information. Second, about three quarters of the entire sample of ads presented a cigarette warning label occupying less than 5% of the overall ad size, while almost all the ads (99.3%) placed the label in the commonly disregarded bottom portion. Third, BAT ads presented verbal implicit health information most frequently, while Philip Morris ads presented visual implicit health information most frequently. Last, compared to regular cigarette ads, low-tar cigarette ads presented more verbal implicit health information, and more of their warning labels occupied less than 5% of the ad’s overall size.

모든 엄마의 마음으로 올맘도서관

백혜진 부산여성가족과 평생교육진흥원 2024 여성우리 Vol.- No.72

배움여가로서의 팬덤활동을 통한 고령자 배움역량 강화에 관한 연구

백혜진 한국미래교육학회 2024 미래교육연구 Vol.14 No.4

The purpose of this study is to understand the process of enhancing eruditional competencies in the elderly through fandom activities as a scholê. As South Korea approaches a super-aged society, social problems related to the elderly have a variety of complex cause and factors. There is an urgent need to identify the causes of issues related elderly and to prepare solutions. It is necessary to strengthen the internal competencies of the elderly for a satisfactory aged life. Internal competencies help to adapt to various situations and overcome negative emotions. It means that there is a need to encourage and educate that strengthen internal competencies for all ages. To explore how the eruditional competencies of elderly enhanced. Specifically personal capabilities, self-sufficiency, and resilience. This study utilized in-depth interviews and qualitative content analysis to analyze participants' specific fandom activities as scholê. The conclusion of this study are as follows. First, elderly engage in fandom activities regularly, thereby enhancing their eruditional competencies, including personal capabilities, self-sufficiency, and resilience. Second, these everyday fandom activities significantly improve digital literacy in a short period and foster positive emotions regarding aging. Third, scholê education in preparation for a super-aged society should ensure diversity in content and methods tailored to the interests and circumstances of individuals across all generations, providing a clear direction for whole life.

저출산 관련 언론 보도에 대한 프레임 인식과 평가, 이슈 관여도와 행동 변화 의도의 연관성 연구

백혜진,우윤정,고하은,최미연 한국보건사회연구원 2024 보건사회연구 Vol.44 No.4

Low birthrate has been a serious social issue in South Korea. While news media emphasize the problems of low fertility and declining birthrates, they also question the effectiveness of government policies addressing these issues. This news media focus on problems rather than solutions may negatively influence young people's perceptions and behaviors regarding childbirth and parenting. However, empirical studies substantiating such claims remain scarce. Based on agenda-setting and media framing theory, this study analyzes how young people perceive and evaluate news about low birthrate and how those perceptions and evaluations predict issue involvement and behavioral intentions. We also examine differences in news perceptions and evaluations across subgroups defined by gender, marital status, and parenthood status. Analysis of online survey data collected from 2,000 adults aged 19 to 49 across South Korea revealed the following findings. (1) Respondents perceived news about low birthrate as being framed more around problems than solutions and evaluated the news negatively. (2) The subgroups that evaluated the news most negatively were unmarried women and married women without children. (3) Compared to other subgroups, these two groups also demonstrated lower perceptions of the negative impacts of low-birthrate-related news and weaker behavioral change intentions. (4) The more positively respondents evaluated a news report about the issue, the more likely they were to report involvement in the issue and to express intentions to change their behaviors regarding marriage and childbirth. These results suggest that, instead of focusing mainly on the problems of low birthrate, the media should try to indicate solutions and present various perspectives on marriage and childbirth.

전략적인 감염병 위기대응 소통: 변화하는 공중의역할과 미디어 환경

백혜진 대한의사협회 2017 대한의사협회지 Vol.60 No.4

Exploring Cues to Action in Health Belief Model

백혜진,신경아,이병관 한국광고PR실학회 2017 광고PR실학연구 Vol.10 No.1

The Health Belief Model (HBM) has played a key role in describing, explaining, and predicting health-related outcomes. As one of the major health behavior theories, HBM has been well applied in numerous health-related studies. However, these studies often ignore the original conception of HBM as a theoretical model because they focus mainly on the predictive roles of risk perception variables – i.e., perceived susceptibility, severity, benefit, and barrier. Within that process, cues to action has not been comprehensively studied. The current study addresses these limitations in HBM research in two ways: (1) following the original conception of HBM and the recommendation by previous researchers, we did not use risk perception constructs as separate predictors but rather used perceived threat (perceived severity×perceived susceptibility) and perceived evaluation of action (perceived benefit-barrier); (2) we explored both internal and external cues in predicting health-related outcome and separated out interpersonal and media cues from external cues. Path analysis of 992 representative Korean adult samples in the context of tuberculosis (TB) revealed three major findings: (1) Interpersonal and (2) media cues are related to TB screening intention directly and indirectly through perceived threat; (3) perceived threat, but not perceived evaluation of action, is significantly related to TB screening intention. Theoretical and practical implications for our findings are discussed.