에니어그램 사고(머리)중심 유형에 따른 미용종사자의 직무 스트레스가 심리적 스트레스와 대처방식에 미치는 영향

권은실 ( Eun Sil Kwon ),박은준 ( Eun Jun Pack ) 한국미용학회 2016 한국미용학회지 Vol.22 No.2

This study was carried out to know the effect of stress types of hair industry Employee based on the thinking center of Enneargram personality types on stress and coping strategies. The present study will suggest basic data for maximizing the efficiency. Firstly, the effect of job stress on stress has partly significant result in all stress. Above all, the higher level of dissatisfaction of working expectancy and opinion efficiency leads to the higher chronic fatigue of stress, which has the highest power of explanation. Secondly, the influence of job stress on coping strategies of stress has partly significant result in all of the coping strategies. Above all, the higher level of dissatisfaction of excessive work leads to the tendency of the emotional centered management strategy, which has the highest power of explanation. In conclusion, the higher level of dissatisfaction of expectation of work and opinion efficiency of hair industry Employee is likely to lead to the higher level of chronic fatigue stress and the higher level of dissatisfaction of excessive work leads to the tendency of the emotional centered management strategy.

미용종사자의 의사소통유형, 고객서비스지향성, 사회적 행동의 구조적관계

황은혜(Eun-Hye Hwang),박은준(Eun-Jun Pack) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.3

Modern society is making great efforts to increase its competitiveness according to differentiated communication and service orientation of consumers. In particular, salons are aiming for high-quality services due to financial consumption and personal time investment. The increase in income due to economic development has increased people s desire and level of culture, and if they are satisfied with communication, they will be strengthened further, which helps them secure customers in the long run by playing a role in suppressing conversion behavior. The more a customer perceives that the results they receive are less than what they pay, the less flexibility they have in the process or process of service delivery, or the less human they think the service contact staff is in the process of providing the service, the more unpleasant they are to the service company. Therefore, it is said that differentiated communication approaches are needed for customers with different tendencies, customized services are needed, and that better communication quality and service can be improved while marketing, thereby improving satisfaction according to preferred communication type and service orientation, and increasing sales. We hope that this study will be used as a basic data in the future, which will have a positive impact on the marketing strategies of beauty workers.

헤어살롱 여성소비자의 O2O 서비스의 지각된 신뢰와 가치가 소비자의 수용의도 및 만족도에 미치는 영향

권은실 ( Eun-sil Kwon ),임윤경 ( Yoon-kyeong Lim ),박은준 ( Eun-jun Pack ) 한국미용학회 2021 한국미용학회지 Vol.27 No.4

This study was to clarify the effects of perceived trust and value of hair beauty O2O service of women customer's on customer acceptance intention and satisfaction. Based on the result, the purpose of this study is to suggest the effective marketing strategy of O2O service for customers. As for the subject of this study, 240 women customers who used O2O services in Seoul, Kyonggi and Chungcheong Province were selected to respond to and analyzed the self-administered questionnaire. Collected data was analyzed using SPSS 22.0. Analytical analysis was carried out on the data in the form of frequency analysis, factor analysis, reliability analysis and regression analysis. The results of this study are summarized as follows. In the demographic characteristics shown in the results of the study, thirties of Seoul and Kyonggi Province were the highest. Married in marital status, students and specialized job in occupation, less than 2 million won in average monthly income and vocational colleges attendance or graduation in the highest level of education turned out to be the highest. Second, the result of the effect of perceived trust of hair beauty O2O service on customer acceptance intention and satisfaction are as follows. Acceptance intention and satisfaction were found to have significant result in trust of product, trust of information and trust of O2O. The effect of trust of information on acceptance intention and satisfaction was the highest. Third, he result of the effect of perceived value of hair beauty O2O service on customer acceptance intention and satisfaction are as follows. Acceptance intention and satisfaction were found to have significant result in functional value, psychic value. The effect of psychic value on acceptance intention and satisfaction was the highest.

에니어그램 성격유형 장 중심에 따른 미용종사자의 스트레스 유형이 대처방식에 미치는 영향

권은실 ( Eun-sil Kwon ),박은준 ( Eun-jun Pack ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3

This study was carried out to know the effect of stress types of hair industry Employee based on the intrinctive center of Enneargram personality types on coping strategies. The present study will suggest basic data for minimizing the stress and maximizing the efficiency. Firstly, the effect of job stress based on the intrinctive center of Enneargram on Stress has partly significant result in all stress. Above all, the higher level of dissatisfaction of working environment, dissatisfaction of opinion efficiency of job stress leads to the higher hopelessdepression of stress. And influence of job stress based on the intrinctive center of Enneargram on coping strategies of stress has partly significant result in all of the coping strategies. Above all, the higher level of dissatisfaction of excessive work, dissatisfaction of ego control, dissatisfaction of expectation of work rather than dissatisfaction of opinion efficiency of job stress leads to the tendency of the problem solving strategy. Thirdly, the influence of stress based on the intrinctive center of Enneargram on coping strategies of stress has partly significant result in all of the coping strategies. Above all, the higher level of emotional hypersensitivity of stress leads to the higher level of hostile management.

미용소비자의 마케팅믹스요인(7Ps)이 전환장벽에 미치는 영향

권은실 ( Eun-sil Kwon ),박은준 ( Eun-jun Pack ) 한국미용학회 2017 한국미용학회지 Vol.23 No.3

This study was carried out to know the effects of marketing mix 7Ps on switching mutual personal relation, attraction of alternatives and converting cost of barriers intentions. Based on the result, the purpose of this study is to suggest the ways to prevent customer separation and increase sales consistently. secure new customers. As for the subject of this study, 731 customers of hair salons in Seoul and Kyonggi Province were selected to respond to and analyzed the self-administered questionnaire. Collected data was analyzed using SPSS 22.0. Analytical analysis was carried out on the data in the form of frequency analysis, factor analysis, reliability analysis, and regression analysis. Firstly, the effect of marketing mix on mutual personal relation has partly significant result in people, product, price and promotion. Secondly, influence of marketing mix on attraction of alternatives has partly significant result in all of 6Ps, except people. Thirdly, the effect of marketing mix on converting cost has partly significant result in promotion and people. In conclusion, on the basis of this research, it can be seen that the beauty manager should notice continuous use and strengthen marketing which leads to the number of frequenter and sales.

미용종사자의 조직문화가 조직유효성에 미치는 영향

황은혜 ( Eun-hye Hwang ),박은준 ( Eun-jun Pack ) 한국미용학회 2017 한국미용학회지 Vol.23 No.1

This study was carried out to know the effect of stress types of hair industry Employee based on the feeling center of Enneargram personality types on stress and coping strategies. The present study will suggest basic data for minimizing the stress and maximizing the efficiency. Firstly, the effect of job stress based on the feeling center of Enneargram on stress has partly significant result in all stress. Above all, the higher level of dissatisfaction of working expectancy leads to the higher chronic fatigue of stress, which has the highest power of explanation. Secondly, influence of job stress based on the feeling center of Enneargram on coping strategies of stress has partly significant result in all of the coping strategies, except hoping management. Above all, the higher level of dissatisfaction of expectation of work rather than dissatisfaction of responsibility avoidance of job stress leads to the tendency of the defensive management strategy. In conclusion, the higher level of dissatisfaction of expectation of work of hair industry Employee based on the feeling center of Enneargram personality types is likely lead to the higher level of stress.

에니어그램 특성에 따른 미용종사자의 스트레스 수준과 대처방식의 차이

권은실 ( Eun Sil Kwon ),박재홍 ( Jae Hong Park ),김동표 ( Dong Pyo Kim ),박은준 ( Eun Jun Pack ) 한국미용학회 2014 한국미용학회지 Vol.20 No.1

Coping strategies are considered to be important, as the quality of the service is decided by personal selling service in hair industry unlike manufacturing business. In addition, the management for each personality characteristic is needed. Accordingly, this research this research used Enneargram Personality Test to classify the personal characteristics of hair industry employee, and sought to examine how the level of stress following personality types influences coping strategies. Mediator of the hair employee was the highest and the heart center and the head center are the most stressful. The highest percentage of personality types were the artist and the observer. The heart center and the helper were related to the problem centered management. Accordingly, coping with stress appropriately will help rising the work efficiency and sales.

플랫아이롱 시술 후 시술자의 만족도와 소비자 재 구매의도 및 구전의도에 미치는 영향

성지은 ( Ji-eun Sung ),성명수 ( Myung-soo Sung ),김동표 ( Dong-pyo Kim ),박은준 ( Eun-jun Pack ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.2

The aim of this study is to find out the level of satisfaction of professional hairdressers and consumers after flat iron hair service, and to analyze consumers’ intention of repurchase and recommendation of said service. The method is to divide the two groups-professional hairdressers and consumers, and analyzing frequency, and doing trustworthy and reason analysis to know the satisfaction level after service. Also, a multiple regression analysis was taken to find out the relationship between professionals’ satisfaction or consumers’ satisfaction when doing the service and consumers’ willingness to re-purchase afterwards. Firstly, common traits of professionals’ group subjects were with 3 to 5 years of experience and those with 10 or more years of experience. In the consumers’ group, subjects were mostly woman, in their 30s and 40s. Second, the level of professionals’ satisfaction on their flat iron service was reasoned out by the value of the service, frequency, training, the work environment, selling products, effect on the service, and condition of the hair. And consumers’ satisfaction on their flat iron service was based on the reasonability of the service, outcome, quality of the service, frequency, and purchase of the products. Third, in professional group, ‘Training’ was the factor of high satisfaction on flat iron service. Fourth, in consumers’ group, the intention of repurchase was dependent upon purchasing products, friendliness of the hair salon was dependent upon the result of the service, and intention of recommendation was depending on fairness on the price of the service and products. Finally, intention of continuous visits was affected by fairness of the price, and purchase of the product was the main factor of intention on re-visits regardless of services provided by other hair salons.

반복 염색 시 케라틴 콜라겐 전처리와 헤어클리닉 후처리의 모발 성상 변화에 대한 연구

김종선 ( Jong-sun Kim ),박은준 ( Eun-jun Pack ) 한국미용학회 2019 한국미용학회지 Vol.25 No.3

The hair color maximizes the image of an individual by emphasizing the characteristics and personality of the individual. But the chemical treatment such as perm and dyeing damages the hair. In this study, keratin and collagen were pretreated before dyeing hair to reduce the hair damage when applying the chemical treatment applying the hair clinic as a post-treatment after dyeing, the hair was dyed from once to three times; and in order to check out the residual amount for the pre- and post-treatments, after conducing 30 Shampoos, the hair thickness, amino acid, and cuticles in the groups of pre- and post-treatments were histologically analyzed. In case of the pretreatment group, due to the addition of protein, the hair thickness became thicker and the total amount of amino acids increased. However, as the damage progressed through the repetitive dyeing, the difference became larger and the elution quality of the total amount of amino acid became eluted about 10 times more; and the difference in the number of the cuticle layer from the post-treatment group was identified. In the post-treatment group, the hair thickness and total amount of amino acids did not increase. However, as the damage progressed repeatedly, the total amount of amino acids in the pre-treatment group were eluted about 10 times less than that in the post-treatment. Therefore, pre- treatment helps to recover the inside of the hair, and post - treatment helps to prevent internal damage.

네일살롱 이용경로에 따른 고객만족, 관계증진이 재방문의도에 미치는 영향

김보민 ( Bo-min Kim ),박은준 ( Eun-jun Pack ) 한국미용학회 2016 한국미용학회지 Vol.22 No.5

As the customer base of contemporary nail salons are becoming more diverse, the customers’ growing desire for self-expression calls for fulfillments beyond the service provider’s professional skills. Customer service and marketing are now key elements in successful management of the salons. Also, through analyzing each guest’s consumption values and propensity, the employees are able to gain data on factors influencing her revisitation. This experiment focuses on the salon customer base’s customer satisfaction and the amity between the artists and the customers’ and how these factors can increase demand in the nail salons. The findings from this research will provide important basic information to advancing the nail art industry. There were significant findings from the researches which influence the visitor’s interest in the nail salons. First of the discoveries was in the demographic makeup of the customer base. Majority of the nail salon visitors were female, and around the age of twenty. Most of the visitors were either working professionals, or pursuing higher education.