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고급한정식당 ‘흙시루’ 이용객의 지각된 공정성에 관한 연구- 서비스회복과정을 중심으로 -
박대섭,김경호,오창호 한국외식경영학회 2013 외식경영연구 Vol.16 No.6
This research carried out theory studies, set of hypothesis, and actural proof through examination on former researches. Customers who use traditional Korean food restaurants are chosen for the actual proof, and SPSS, statistics program, is used for verification of the research hypothesis. The results of the research can be summarized as follows. Firstly, statistically, all types of perceived equity positively affect customer satisfaction. In particular, from all types of perceived equity, interaction equity affected most positively. Following by distribution equity and procedural equity. Secondly, statistically, all types of perceived equity positively affect customer loyalty. Especially, from all types of perceived equity, interaction equity affected most positively. Following by distribution equity and procedural equity. Thirdly, customer satisfaction statistically affect customer loyalty. These results say kindness and agreeableness is most significant and important. In other words, employees' response attitude, kindness, consideration toward the customers and service handling from the customers' point of view are most necessary.
패밀리 레스토랑 서비스 회복과정의 지각된 공정성이 고객만족 및 고객충성도에 미치는 영향에 관한 연구 - 서울 지역 대학생들을 중심으로 -
박대섭 한국외식경영학회 2009 외식경영연구 Vol.12 No.2
This study discusses on the development of satisfaction, loyalty and customers' perceived justice as the failed family restaurants recover from their former service. This research includes; Firstly, as the customer's perceived justice recovers, there are higher fulfillment of customer satisfaction. It is also found that, it is particularly important to provide a strategy to raise higher satisfaction from customers who did not have before. Secondly, the customers who are disappointed by failed service, have huge possibility that they could be turned into ‘hard-core’ clients. It is important to set up a procedure to raise up customers royalty during service recovery period. To conclude, this study identifies how failed family restaurants could be turned into successful ones, in order to satisfy customers who have already experienced the restaurants' unpleasure service before.
한국잔디에 발생한 달라스팟 병의 주요 원인균인 Sclerotinia homoeocarpa의 동정 및 특성
박대섭,김경덕,염주립,오병석,박병선,Park Dae-Sup,Kim Kyong-Duck,Yeom, Su-Rip,Oh Byung-Seog,Park Byoung-Sun 한국잔디학회 2005 한국잔디학회지 Vol.19 No.2
위에서 골프장의 안양 중지 이병 잎에서 분리한 병원균인 달라스팟 유사 병원균을 분리 동정하였다. 2000년도 국내에 처음 보고된 이후 현재까지 뚜렷하게 진전된 연구가 보고 되지 않아 향후 사전 예방과 발생시 방제 법을 강구하기 위함과 아울러 코스관리자의 면밀한 관심을 유도하기 위하여 병원균 분리, 동정 및 특성을 한지형 잔디(Agyostis palustris Huds. cv Penncross)에서 발생하는 달라스팟 병원균과 비교 실험을 실시하였다. 1. 기존에 알려진 것처럼 Sclerotinia homoeocarpa 에서 보이는 온도에 대한 민감도를 새로운 병원성 Scz1 균주에서도 볼 수있어 특정온도에서의 생장억제는 안양 중지 달라스팟 병의 발병하는 시기뿐만 아니라 병방제관리에 도움이 될 것으로 생각된다. 2. 병원균 균사 특성에서 전자현미경사진으로는 구별하기 어려웠으나, PDA배지상에서의 Scz1와 Scz2 색상은 동일한 반면 Scb1균사색상과는 차이가 남으로 향후 간단하게 균사색상으로 식별이 용이 할 것이다. 3. 실험실상에서 병원균의 약제 민감도 측정결과는 이프로디온과 프로피코나졸 약제가 우수하였다. 4. 병 접종 실험을 통하여 분리된Sczl 균주가 안양 중지에 대한 기주 특이성을 보임으로 조이시아 달라스팟의 주요 병원균으로 밝혀졌다. 5. Scz1의 병원성은 안양 중지에 대한 기주 특이성이 높은 것으로 밝혀졌다. A fungal isolate was newly collected from Zoysiagrass 'Anyang-Joongji' in small circular patches on a fairway ofa golf course in Korea, which seriously occurred during the early summer period of 2005. The isolate presented on PDAmedium, named Scz1, was closely identical to Sclerotinia homoeocarpa, a casual fungus of dollar spot disease, in cool season turf grasses such as creeping bentgrass. Hereby, this study was accomplished to characterize the isolate and compare it with the fungus, named Scb1, isolated from dollar spot-infected creeping bentgrass (Agrostis palustris Huds. cv Penncross). On PDAmedium, individual mycelial appearance of three isolates was very similar except for the pigment. Mycelial pigments of Scz1 and Scz2 (another analogous isolate collected) were light pinkish on the reverse side of PDA medium but that of Scb1 was dark brownish. In a microscopic study, three isolates were barely distinguishable in the appearance of mycelia. As expected, in the temperaturesensitivity assay, all pathogens were very delicate to $32^{circ}C$ above but not to $30^{circ}C$ below, in which was explained to be one of typical characteristics in S. homoeocarpa. In an artificial inoculation assay, disease symptoms including leaf spots in Zoysiagrass were appeared within 6-7 days after inoculation through the hand inoculation method with the isolate-infested soil. Then the fungus was re-identified from the infected leaf tissues. Interestingly, inoculation of isolate Scz1 gave rise to distinct symptoms in only Zoysiagrass but not in creeping bentgrass 'Penncross' and Kentucky bluegrass 'Midnight'. The observation might be involved in host specific pathogenecity of S. homoeocarpa Scz1 to Zoysiagrass. In a chemical sensitivity assay for the isolate, Scz1, showed a high mycelial inhibition against two fungicides, iprodione and propiconazole. All results described above suggest that S. homoeocarpa Scz1 is a primary pathogen of Zoysia dollar spot disease.