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드라마 『대장금』의 한의학 콘텐츠 요소 및 만족도 평가
김송이,김호선,남민호,리위에쮜엔,박히준,이혜정,채윤병,쩡홍치앙 대한침구의학회 2010 대한침구의학회지 Vol.27 No.1
Objectives : The study was performed to evaluate a traditional Korean Medicine content in drama 『Daejanggeum』. Methods : One hundred sixty-nine participants in Taiwan responded to the survey with 10 items, regarding components of success of drama 『Daejanggeum』. Principal component factor analysis and multiple regression analysis were performed to identify the possible factors to satisfaction with watching drama 『Daejanggeum』. Results : Factor analysis revealed that dramatic factor(44.8%), content factor(12.3%), and cultural factor(11.3%) were the most important factors to success of drama 『Daejanggeum』. Multiple regression analysis showed that dramatic factor(beta = .342), content factor(beta = .278), and cultural factor(beta = .131) were associated with the satisfaction with watching drama 『Daejanggeum』(R2 = .394, with F = 32.280, p<.001). Conclusions : This study demonstrated that dramatic factor, content factor, and cultural factor are the most important factors associated with satisfaction with drama 『Daejanggeum』 in Taiwan. These findings suggest that a traditional Korean Medicine as a content factor would be very influential in enhancing the possibility of success of drama.
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