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편의점 PB상품의 차별화 전략에 대한 연구: BGF 리테일을 중심으로
김소형 한국유통과학회 2017 유통과학연구 Vol.15 No.8
Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating ‘CU’, the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions – In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.
김소형,이진 한국세무회계학회 1999 세무회계연구 Vol.6 No.1
현재 주식시장에서 과잉반응이 존재한다는 것은 여러 연구에서 검증되어 왔지만 그 원인이 무엇인가에 대해서는 다양한 각도로 연구되어 왔다. 본 연구는 과잉반응이 회계적 자료를 이용한 재무비율과 어떠한 연관관계가 있는 가를 연구하고자 한다. 본 연구는 1980년부터 1998년까지 16년동안 상장된 268개의 기업을 대상으로 14개의 재무비율을 이용하여 주가와의 과잉반응 연구를 하였다. 연구결과는 먼저 과잉반응의 존재유무에 대해 모든 분석기간에서 과잉반응을 관찰할 수 있었고 그 지속시간도 12개월부터 72개월까지 일관되게 과잉분석이 나타난 것을 볼 수 있다. 회계적 정보효과를 자세히 알기 위해서 다중회귀분석을 실시한 결과 전기의 회계정보 가운데 활동성 비율 중 매출채권회전율과 재고자산회전율, 성장성비율 중 자기자본 증가율이 클수록 과잉반응에 미치는 영향이 크다는 것을 알 수 있었다.
전자제품 서비스센터의 서비스 혁신성이 소비자의 재구매의도에 미치는 영향: 서비스센터 행동의도의 매개효과를 중심으로
김소형,강민정 한국유통과학회 2013 유통과학연구 Vol.11 No.10
Purpose -This study analyzes the effect of customers’ perceived service innovativeness of service centers for electronic goods, on repurchase intentions of customers, using behavior intentions of service centers as a mediator variable. In customer management and customer relationship marketing, service centers can be the most representative customer relationship management departments because they are most closely placed at the interface with customers. In addition, this study intends to investigate if continuous relationship with customers during one-time product-selling can affect their repurchase intentions. Specifically, this research aims to investigate if the expansion of the saturated physical market of the manufacturing business, to intangible service markets, can be competitive enough to satisfy customer needs. Research design, data, and methodology-This study targets college students, and especially those who have computers, digital cameras, or cell-phones, and often use electronic products and services. In order to investigate our hypothesis, we analyzed dates through SEM (structural equation modeling) using SPSS for Windows 18.0and AMOS 18.0. In addition, we measured Cronbach’s coefficient αusing SPSS for Windows18.0 in order to measure reliability. Further,using AMOS 18.0, this research statistically measured convergent validity as well as discriminant validity, and examined mediation models and path models in which service innovativeness leads to customers’repurchase intentions of electronic products. Results-As a result, this research shows that customers’ perceived service innovativeness of service centers for electronic goods has significant positive influence on customers’ behavior intentions of service centers. In addition, service innovativeness of electronic goods’ service centers also has significant positive influence on repurchase intentions of customers. Conclusion-This study investigates the effect of customers’ positive relation with the innovativeness of electronic service center on their behavior intention and product repurchase. The more concrete,important results of the study are as follows. Through the mediating effect, the findings of the study suggest that customers’ behavior intentions of service centers partially mediate the effect of customers’perceived service innovativeness of service centers for electronic goods on customers’ repurchase intentions. This research also provides an insight that the importance of service innovativeness and innovative approaches in managing customers should be recognized in the process of repurchase and service roles of manufacturing business as a way for customer management. As a result, the relationship between customer satisfaction and service quality of service centers for the electronic products is very sensitive. Although previous studies focus on certain aspects of the case for enhancing service innovation (Kim, 2012), this research recommends that the service centers need to understand the customers’desire first and try to adapt to achieve customer satisfaction by being innovative. This innovativeness of service centers would make customers visit them consistently, which in the long run, will also influence their repurchase decisions.
Emergence and Success of Xiaomi in the Transitional Situation of Chinese Smartphone Industry
김소형 동아시아경상학회 2018 The East Asian Journal of Business Economics Vol.6 No.3
Purpose – 2013 to 2014 was a transitional situation in which China's Smartphone industry was fluctuating. So in this paper, we will look at the strategies and achievements of Xiaomi, a company that has emerged in this situation and topped the market share. In particular, the purpose of this paper is to analyze why Xiaomi, which is considered a copycat, was able to succeed in the smartphone market four years after entering the market and analyze its strategy. Research design, and methodology – Various secondary data are to be used for this study. Using various newspaper articles as well as corporate reports, the company analyzes the transitional situation from 2013 to 2014 and the competitors together. Through these analyses, Xiaomi's strengths are selected objectively and analyzed to identify the factors that made Xiaomi successful. Results – After China's transitional shift in 2014, Xiaomi brought about a 152.3 percent share change over the previous year. In addition, it surpassed Samsung Electronics, which has been the industry`s No. 1 player, in 2014, and achieved the No. 1 ranking with a 16 percent share. Xiaomi Mi4's phone had a strong point of maintaining low price while being loaded with high performance. Conclusions – Xiaomi's success is because its price and performance was excellent. Xiaomi's Mi4's specifications were not far behind its competitors', but it was very cheap compared to its competitors' prices. They also valued software and used talent-oriented human resource strategies. Plus, it created the ‘Mifan’ culture successfully and benchmarked the strengths of its competitors smartly.
전갈(全蝎) 약침액(藥鍼液)의 항돌연변이(抗突然變異) 및 항암(抗癌) 효과(效果)
김소형,김갑성,Kim, So-Houng,Kim, Kap-Sung 대한침구의학회 2000 대한침구의학회지 Vol.17 No.3
Objective : The aim of this study is to determine the antimutagenic effect and genetic safety of Buthus martensi Karsch aqua-acupuncture solution(BMKAS) against various chemical carcinogens. Method : Ames(Salmonella typhimurium) test and Rec assay(Bacillus subtilis) were used as indicators for DNA damage and antimutagenesis. Furthermore, the levels of umu operon expression by measuring the ${\beta}$-galactosidase activity wete monitored with the SOS umu test using S. typhimurium 1535 containing plasmid pSK1002. And the host-mediated assay was used to investigate the mutagenicity and antimutagenicity of BMKAS inducing various chemical carcinogens after the activation with in vivo metabolic systems. Results : From the results, BMKAS did not atfect DNA of S. typhimurium and B. subtilis strains and showed no mutagenicity at the all concentrations of tested solution. Furthermore BMKAS dose-dependently protected the mutagenecity by AF-2, 2-AA and B[a]P. These phenomena was also similar to that after metabolic activation of BMKAS in in vivo system. Conclusion : These results suggested that BMKAS did not show the mutagenicity and protected the mutagenesis against various chemical carcinogens by four different methods used in this study.
자아의 실재성과 도덕적 초월성에 관한 철학적 논쟁 - 테일러의 해석적 자아와 메칭거의 허구적 자아를 중심으로 -
김소형 한국동서철학회 2025 동서철학연구 Vol.- No.116
허구적 자아론은 현대의 신경과학을 기반으로 자아를 뇌의 정보처리 과정이 만들어낸 환상으로 간주한다. 이러한 주장은 개인의 도덕 판단과 책임의 기반을 해체할 뿐만아니라, 궁극적으로 공동체의 윤리적 자기이해의 조건을 약화시키는 문제를 야기한다. 이러한 문제의식에 기반하여, 본 논문은 자아를 제거 가능한 허구로 보는 토마스 메칭거의 허구적 자아론과, 자아를 도덕적 응답자로서 이해하는 찰스 테일러의 해석적 자아론을 비교 분석한다. 특히 테일러가 제시하는 ‘도덕적 초월성’ 개념의 중요성을 강조하며, 자아가 개인을 넘어, 공동체가 공유하는 의미의 지평 속에서 도덕적 요청에 응답하는 구조를 갖는 존재임을 논증한다. 이를 통해 자아의 실재성 여부는 도덕 판단과 실천의 가능 조건이자, 극화된 상대주의와 적대 및 증오로 파편화된 현대 사회에서 도덕적 통합과 윤리적 자기이해를 위한 필수적인 구조임을 규명하고자 한다. Fictional self-theory, grounded in contemporary neuroscience, posits the self as an illusion generated by the brain's processing of information. This claim not only dismantles the basis of individual moral judgment and responsibility but also ultimately weakens the conditions for a community's ethical self-understanding. Grounded in this problem this paper comparatively analyzes Thomas Metzinger's fictional self-theory, which views the self as a reducible fiction, and Charles Taylor's interpretive self-theory, which understands the self as a moral respondent. Specifically, centering on Taylor's concept of 'moral transcendence' as the core of its argument, this paper argues that the self is an entity with a structure that responds to moral demands within a communally shared horizon of meaning that transcends the individual. Through this, the paper aims to demonstrate that the reality of the self is not only a necessary condition for moral judgment and practice but also an essential structure for moral integration and ethical self-understanding in a contemporary society fragmented by extreme relativism, hostility, and hatred.
김소형,김민경 한국실천공학교육학회 2024 실천공학교육논문지 Vol.16 No.4
COVID-19 대유행을 겪으며 국내외적으로 정신건강 관리의 중요성이 강조되고 있다. 특히, 우리나라는 자살률이 높아서 이 에 대한 원인을 파악하고 대책을 마련해야 한다는 사회적 요구가 강력하다. 본 연구에서는 정신 건강을 대표하는 지표인 우울 감 경험에 주요하게 영향을 주는 요인이 무엇인지 확인했다. 2021년 지역사회건강조사와 KOSIS 공표 자료를 활용하여 개인과 지역 단위 자료를 분석한 결과, 스트레스 수준, 주관적 건강 수준, 기초생활수급 여부 등이 주요하게 영향을 미침을 확인하였다. 지방 보건 당국은 스트레스 완화와 생활 습관 개선을 위한 보건교육 및 홍보 활동을 확대하고, 기초생활수급자 등 특정 집단에 대한 집중 프로그램을 개발하는 등 지역 주민의 정신 건강 관리를 강화해야 한다. 더불어, 중앙 정부와의 협력을 통한 포괄적 건 강 관리에 힘쓰고, 인구 및 가족 영역과 조화하여 효과적인 정신 건강 정책을 구현해야 한다. The COVID-19 pandemic has emphasized the importance of mental health both domestically and internationally. Korea has a high suicide rate, and there is a strong social demand to understand the causes and take measures. In this study, we identified the factors that significantly affect the experience of depression, a leading indicator of mental health. Using data from the 2021 Community Health Survey and KOSIS, we analyzed data at the individual and community level, and found that stress levels, subjective health, and basic living status are key influences. Local health authorities should strengthen mental health for the population, including expanding health education and promotion activities to reduce stress and improve lifestyle, and developing targeted programs for specific groups, such as those living on basic subsistence. They should also work with the central government to strive for comprehensive health care and implement effective mental health policies in harmony with population and family authorities.
김소형,윤세옥,강찬,Kim, So Hyeong,Yun, Se Ok,Gang, Chan Korean Chemical Society 2001 Bulletin of the Korean Chemical Society Vol.22 No.11
A diaphorase enzyme electrode for the catalytic reduction of NAD+ , the oxidized form of nicotinamide adenine dinucleotide, has been prepared. The enzyme layer grew spontaneously over an aminoethanethiol self assembled monolayer on a go ld plate electrode. The growth was accomplished by simply dipping the electrode covered by the aminoethanethiol monolayer into a solution containing both glutaraldehyde and diaphorase. We suggested that the glutaraldehyde as a cross-linking reagent was attached to the amino groups of the aminoethanethiol monolayer and the diaphorase enzyme molecules were bound to free aldehyde groups of the glutaraldehyde. Further attachments of the enzyme molecules over the bound enzyme molecules continued with the bridging of the glutaraldehyde. In frequency measurements with a quartz crystal microbalance, the frequency decrease was much more than it was for that of the enzyme monolayer formation, and an enzyme layer thicker than a monolayer was formed. The modified electrode was employed to reduce NAD+ , using diffusional methyl viologen as an electron transfer mediator. The NAD+ was electrocatalytically reduced, and the catalytic current was almost equivalent to that with the multilayered electrode of ten enzyme layers.