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        TV Anytime 및 MPEG-21 DIA 기반 콘텐츠 이동성을 이용한 디지털 홈 환경에서의 유비쿼터스 TV 콘텐츠 소비

        김문조(Munjo Kim),양찬석(Chanseok Yang),임정연(Jeongyeon Lim),김문철(Munchurl Kim),박성진(Sungjin Park),김관래(Kwanlae Kim),오윤제(Yunje Oh) 한국방송·미디어공학회 2005 방송공학회논문지 Vol.10 No.4

        Much research in core technologies has been done to make it possible the ubiquitous video services over various kinds of user information terminals anytime anywhere in the way the users want to consume. In this paper, we design prototypesystem architecture for the ubiquitous TV program content consumption based on user preference via various kinds of intelligent information terminals in digital home environment, and present an implementation and testing resultsfor the prototype system. For the system design, we utilize the TV Anytime specification for the consumption of TV program contents based on user preference in TV programs, and also use the MPEG-21 DIA (Digital Item Adaptation) tools which are the representation schema formats in order to describe the context information for user environments, user terminal characteristics, user characteristics for universal access and consumption of the preferred TV program contents. The proposed ubiquitous content mobility prototype system is designed to make it possible to seamlessly consume contents by a single user or multiple users via various kinds of user terminals for the TV program contents they watch together. The proposed ubiquitous content mobility prototype system in digital home environment consists of a home server, a display TV terminal, and an intelligent information terminal. We use 42 TV programs contents in eight different genres from four different TV channels in order to test our prototype system.

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        시청자 프로파일 추론 기법을 이용한 표적 광고 서비스

        김문조(MunJo Kim),임정연(Jeongyeon),강상길(Sanggil Kang),김문철(Munchrul Kim),강경옥(Kyungok Kang) 한국방송·미디어공학회 2005 방송공학회논문지 Vol.10 No.1

        In the existing broadcasting environment, it is not easy to serve the bi-directional service between a broadcasting server and a TV audience. In the uni-directional broadcasting environments, almost TV programs are scheduled depending on the viewers’ popular watching time, and the advertisement contents in these TV programs are mainly arranged by the popularity and the ages of the audience. The audiences make an effort to sort and select their favorite programs. However, the advertisement programs which support the TV program the audience want are not served to the appropriate audiences efficiently, This randomly provided advertisement contents can occur to the audiences’ indifference and avoidance. In this paper, we propose the target advertisement service for the appropriate distribution of the advertisement contents. The proposed target advertisement service estimates the audience’s profile without any issuing the private information and provides the target-advertised contents by using his/her estimated profile. For the experimental results, we used the real audiences’ TV usage history such as the ages, gender and time of the programs from AC Neilson Korea, And we show the accuracy of the proposed target advertisement service algorithm, NDS (Normalized Distance Sum) and the Vector correlation method, and implementation of our target advertisement service system.

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