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김말애(Kim, Mal-Ae),최현주(Choi, Hyun-Joo),이소정(Lee, So-Jung) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.5
The concept of the traditional dance may refers to those ones that has more than 100 years of historic power of transmission preserving identity of national culture and it also may last long if they have back up from clear will and value of objective rather than habitual transmission in terms of transmission tasks. Being a principle subject of such traditional dance transmission, deceased Kim Sook Ja, a holders of intangible cultural heritage "Dosalpuyi-chum" is an unique dancer accomplished recreation of traditional dance by regrouping Gyeonggi traditional dance through HwasungJaeinchung the center of artistic dance skill and talent. Matter of factly, HwasungJaeinchung was an origin of cultural heritage which built the foundation of the national culture, where the supereme artisis at that period of time had received educations there or had direct or indirect connection with this place, and Kim Sook Ja was trained here through her father who had connection with Jaeinchung at the same time completed all training course from Gwonbun. Thus, the dance left by her can be classified into jaein-line dance and Shamanistic-line dance, and most of those dances maintain their original forms unlike other dances of Gibang-line, while both of them were mixed the technique of Jaein and the restraint of shaman to be created and purified as being the truthful beauty of stage. In fact, persons belong to Jaeinchung-the extremely lowest grade of people-were the persons to have implemented historical transmission of our traditional cultural heritage to be existed today, and their artistic value met new opportunities highilighted in the age that prevails multi-national culture, and the effort and will of Kim Sook Ja in the process of transmission to succeeding generation left tremendous significance in preserving traditions as being a truthful artist of this age.
여가 활동 참여에 있어 무용공연의 광고 영상 매체와 비 영상매체가 관람객 인식에 미치는 영향
김말애(Mal Ae Kim),최현주(Hyun Ju Choi),김인숙(In Suk Kim) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.34
Real estate affects customers` overall lives a lot and customers` decisions related with real estate are influenced so much by advertisement. Thus, advertisement as an important real estate marketing strategy can change according to the selection of advertisement media. This study divides drastically changing various advertisement media into image-media and non-image-media and analyzes the difference of the customers` recognition for those two media groups. The investigation method of this study was 20 places of Seoul City location aerobic clubs for total 15 days from November 1, 2007 to November 15 and. The extraction of a specimen utilized convenience sampling method and, As for the questionnaire paper making, a responder made a questionnaire through oneself evaluation entry law (self-administration) which I shook, and answered by oneself. 500 people, but analysis used 257 parts except 243 parts with a judged questionnaire paper the collected questionnaire underground when insincere. The reason is because it analyzes influence to amount for new customer creation to keep an advertisement of the aerobic club which utilized various pictures and a rain picture medium in a study. This study shows that because image-media advertisement better meets the needs of customers in a visual aspect than non-image-media advertisement. Select image-media than non-image-media when constructing a distribution advertisement strategy. Therefore, It is important to differentiate and segment advertisement media by using image-media which is superior in a audio-visual aspect in the fast changing new media era.
조보라(Bo Ra Cho),김말애(Mal Ae Kim) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.43
The 21st century could be called an age of culture, and culture is one of the mandatory, key factors to anaffluent and happy life. In the past, culture was simply for the sake of some privileged classes, but that is highlighted as a high value-added industry in modern society. In advanced countries, performing art is already in an industrialization stage as culture. In our country, however, it`s no exaggeration to say that there have been no successful domestic attempts to industrialize traditional dance as a performing culture. The purpose of this study was to examine the possibility of the development of traditional dance into a performing culture and to discuss how to make it happen. The ways to industrialize traditional dance could be suggested as below: First, social prejudice against traditional dance should be rooted out. Second, well-educated and well-experienced experts should be involved in the production of traditional dance performance. Third, the government should offer official assistance to traditional dance performance. Fourth, the potential audience of a performing culture, who are the clients of it, should accurately be grasped above all. Fifth, aggressive fund-raising efforts are required. Finally, external communication should be reinforced to actualize overseas performance of traditional dance, and overseas publicity should be strengthened.
무용공연 관람객의 공연마케팅 요인과 공연만족 및 소비행동의 관계
안정훈(An Jung-Hun),김말애(Kim Mal-E) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.4
The purpose of this study was to investigate the Relationship between Performance Marketing Factor, Performance Satisfaction and Consumption Behavior in Dance Performance Audience. The subjects of this study were Audiences of Dance Performance theater, samples of 476 questionnaires by convenience sampling was used as final research materials. According to SPSS WIN ver. 17.0, we executed the exploratory factor analysis, reliability analysis and multiple regression. we obtained the following results: First, Performance Marketing Factor has a positive influence on Performance Satisfaction. Second, Performance Marketing Factor has a positive influence on Consumption Behavior. Third, Performance Satisfaction has a positive influence on Consumption Behavior.