신체 이미지 관련 뉴스 및 댓글의 논조가 여대생의 신체 이미지에 미치는 영향

김경보(Kyungbo Kim) 한국언론학회 2016 한국언론학보 Vol.60 No.6

Previous studies have found that exposure to thin-ideal media can have an impact on young women’s negative body image by transmitting social standards about good appearance and prompting social comparison. However, we have relatively less knowledge about the impact of news and comments, and that of their attitudes toward thin ideal on negative body image. To test this idea, this study tested if pro- or anti- thin ideal news and comments would influence college women’s body image, including self-body esteem, appearance evaluation, and appearance orientation by using 2 ⨯ 2 factorial design. The result showed that 1) the attitudes of news toward thin ideal influenced negative self-body esteem and appearance evaluation, and 2) the attitudes of comments toward thin ideal also had a negative impact on self-body esteem and appearance evaluation, indicating that participants who were exposed to pro-thin ideal news or comments showed lower body esteem and lower appearance evaluation than those who read anti-thin ideal news or comments. No such effect was found in appearance orientation. This study found an interaction effect of attitudes of news and comments toward thin ideal in appearance evaluation; the impact of attitudes of news toward thin ideal was dependent on those of comments. Specifically, the influence of pro-thin ideal news on appearance evaluation was stronger with pro-thin ideal comments than anti-thin ideal comments. When participants were exposed to pro-thin news and pro-thin comments, they indicated the lowest appearance evaluation among all groups.

온라인 연예뉴스가 여자 대학생의 신체 불만족에 미치는 영향 : 미디어 신체기준의 압박과 신체 자존감을 중심으로

김경보(Kyungbo Kim) 한국방송학회 2020 한국방송학보 Vol.34 No.5

20대 여대생 다이어트 경험의 내러티브 분석 : SNS와 인플루언서가 감량 경험에 미치는 영향 및 다이어트 동기의 역할

김경보(Kyungbo Kim) 한국언론학회 2022 한국언론학보 Vol.66 No.3

This paper investigated how female college students, who subscribe to multiple SNS beauty and diet influencers, interpret the relationship among their behaviors for weight-loss, social media use, and the role of SNS influencers by interviewing 11 participants. Narrative analysis revealed that the participants were vulnerable to the thin-ideal internalization from the media and the social pressure to be thin that exists throughout our society. The majority of participants held external motivations for dieting, and their main reason for weight-loss was based on perceived external pressure to maintain a thin body. Their past weight-loss experiences built strong connections between weight-loss and painful self-regulation. Especially, repeated failure in self-control for dieting not only generated strong negative emotions, such as frustration and anxiety, but led to the adoration of SNS influencers and their lives, mainly because of their behavioral disinhibition for food and alcohol intake. Their intrinsic needs to avoid painful regulation seemed to activate intentions for highly risky health behaviors, such as purchasing of weight-loss products, extreme exercise, or super-low calorie food intake without considering nutritional balance. Interestingly, in the decision process for purchasing of weight-loss products, participants actively searched for online consumer reviews and indicated higher trust in information from the anonymous public than from SNS influencers. Distrust and keeping distance from influencers would be intertwined with reducing cognitive dissonance, which exists between their expectation for weight-loss and emotional discomfort from engaging in unhealthy, risky health behaviors. It seems that participants intentionally focused on the positive effects of weight-loss products, which can encourage them to rationalize their behaviors and minimize their emotional disturbance. The problem is that participants were less likely to search for information about the negative effects and potential risks of taking diet pills, which resulted in acceptance of biased and incorrect conclusions about unhealthy weight-loss behaviors. The minority of participants with internal motivations for dieting also experienced strong social pressure to be thin. However, these participants decided to lose weight to maintain their positive physical conditions through the improvement of their lifestyles. In contrast to the external-motivation group, they proactively chose helpful information from SNS and learned how to exercise and what to eat, instead of adoring influencers’ lifestyles. In accordance with past studies, these participants, consistently found SNS content to be helpful and became loyal consumers based on their accumulated trust and intimacy toward influencers. They were relatively free from accepting unhealthy behaviors, such as diet-pill intake, and from experiencing strong emotional disturbance due to cognitive dissonance. The paper further discusses what academia should focus on to reduce potential risks and harm in women’s health due to unhealthy weight-loss.

텍스트 마이닝을 이용한 건강검진 수요 예측

박경보,김미량,Park, Kyungbo,Kim, Mi Ryang 한국IT서비스학회 2022 한국IT서비스학회지 Vol.21 No.5

Recently, physical examinations have become an important strategy to reduce costs for individuals and society. Pre-physical counseling is important for an effective physical examination. However, incomplete counseling is being conducted because the demand for physical examinations is not predicted. Therefore, in this study, the demand for physical examination was predicted using text mining and stepwise regression. As a result of the analysis, the most recent text data showed a high explanatory power of the demand for physical examination. Also, large amounts of data have high explanatory power. In addition, it was found that the high frequency of the text "health food" reduces the number of health examination customers. And the higher the frequency of the text of the word "food", the lower the number of physical examination customers. However, when the word "wild ginseng" was exposed a lot on Twitter, the number of physical examination customers visiting hospitals increased. In other words, customers consume efficiently by comparing the health examination price with the price of consumer goods. The proposed research framework can help predict demand in other industries.

프론트 사이드 멤버의 레이저 열처리에 관한 연구

김정섭(Jungsub Kim),이상일(Sangil Lee),소상우(Sangwoo So),정연일(Younil Jung),김경보(Kyungbo Kim) 한국자동차공학회 2013 한국자동차공학회 부문종합 학술대회 Vol.2013 No.5

Recently, laser heat treatment is applied by various industries. In automotive industry, there are two main categories: environment friendly and the high safety of vehicles [1]. In order to meet those needs, it has developed environment friendly manufacturing and surface hardening methods. Laser heat treatment is the local heat treatment[2] which is very small deformation because that is the characteristics of material self-quenching. It is possible to make up for the fault that is overall brittle characteristics in hot forming manufacturing and large deformation in high frequency heat treatment. so we will apply a front side member that is important to crash-characteristics. Also this study suggests new simple crash test method which is possible to apply to other crash parts.

경량화를 위한 고강도 7천계 알루미늄 열간 성형 기술 개발

박찬훈(Chanhoon Park),김경보(Kyungbo Kim),김예림(Yelim Kim),정재규(Jaegyu Jung),이창욱(Changwook Lee),김태정(Taejung Kim) 한국자동차공학회 2021 한국자동차공학회 학술대회 및 전시회 Vol.2021 No.11

가상 상대방(agent)의 프로필 외모 유사성 효과 연구

주연경(Yeon Kyoung Joo),김경보(Kyungbo Kim),장지은(Jieun Jang),장지호(Jiho Jang),심효주(Hyoju Shim),제갈성경(Sunggyung Jegal),허재원(Jaewon Hur) 사이버커뮤니케이션학회 2016 사이버 커뮤니케이션 학보 Vol.33 No.2

사람들이 자신과 유사한 존재에 대해 본질적으로 호감을 느낀다는 것은 잘 알려진 심리학적 사실이다. 이렇듯 비슷한 상대방에게 끌린다는 것을 나타내는 유사성 효과라고 부른다. 유사성 효과는 대인 커뮤니케이션뿐만 아니라, 인간 컴퓨터 상호작용의 맥락에서도 종종 관찰된다. 사용자들이 자신과 유사한 가상 상대방에게 더 호감을 느끼는 것이 바로 그것이다. 이런 유사성 효과는 사용자와 가상 상대방이 갈등 관계에 놓인 이후에도 지속될 수 있을까? 본 연구는 유사성 효과가 가상 상대방과의 갈등 경험 후에도 계속 이어질 수 있는지 실험 연구를 통해 살펴보았다. 더불어 본 연구는 갈등 상황 시, 가상 상대방과 사용자간의 개인 정보 프로필의 유사성과 외모 유사성이 갈등적 상황에서의 경쟁 전략 선택에 어떤 영향을 끼칠지 살펴보았다. 이를 위해 총 80여명의 실험 참가자가 가상 상대방과 온라인으로 최후통첩게임이라는 경쟁적인 협상 과제를 수행하였다. 실험 참가자들은 각각 자신과 유사하거나 유사하지 않은 가상 사용자와 함께 상호작용을 하였다. 이를 위해 2(프로필 유사도: 유사 혹은 상이)x 2(외모 유사도: 유사 혹은 상이)요인 설계가 제공되었다. 실험 결과, 다음과 같은 결과를 얻었다. 우선, 사용자들은 초기에는 자신과 프로필이나 외모가 유사한 가상 상대방에게 호감을 보였다. 그러나 경쟁적 게임이 시작되자, 실험 참가자들은 오히려 자신과 유사한 상대방에게 이기적인 전략을 취하였다. 특히 게임이 반복됨에 따라 외모가 유사한 상대방에게 이기적인 전략을 취하는 태도가 도드라졌다. 게임이 끝나고 이어진 경험 평가에서, 실험 참가자들은 다른 외모를 가진 상대방과 갈등적 상황에 놓인 경험보다 외모가 유사한 상대방과 갈등적 상황에 놓인 경험을 더욱 부정적으로 평가했다. 이와 관련된 시사점 및 한계점이 논의되었다. It is well known that people are likely to be prone to similar others. This phenomenon is referred to as similarity effect. Similarity effect has been found in a variety of domains, including both humanhuman interaction and human-computer interaction. Recent studies showed that users are likely to have positive experiences when they are interacting with agents or avatars that are similar to the users. The current study explored if this positive experience based on similarity between users and agents can last even after users’ performing a series of competitive tasks against the similar agent. Furthermore, the current study investigated how profile/face similarity of the agent would influence users’ strategies at the competitive tasks. We recruited 80 participants and randomly assigned them to one of four experimental conditions based on a 2(agent’s profile: similar/ dissimilar) x 2(agent’s face: similar/dissimilar) factorial design. Participants played a series of competitive economic games, the ultimatum game, with a similar or dissimilar virtual agent. The findings of the current study showed that both profile similarity and face similarity were effective to formulate positive first impression about the agent. However, similarity was found to lead to selfishness at the game; participants took more selfish strategies when they were interacting with the agents that were similar to them, compared to the agents that were dissimilar. Moreover, participants reported that they felt more negative when they were interacting with the agent with a similar face. Implications of the findings are discussed.

국부 레이저 열처리 기술을 적용한 경량 시트 프레임 개발연구

한덕희(Deokhee Han),황준식(Junsik Hwang),김경보(Kyungbo Kim) 한국자동차공학회 2013 한국자동차공학회 학술대회 및 전시회 Vol.2013 No.11

Present and future of automotive parts for cars lighter to improve fuel economy strategy based on the application of the HSS(High-Strength-Steel) is trend that is growing. However, these HSS are difficult to work up into finished goods and it is increased in production cost due to requirement the development of new processes. To solve these problems, The present paper relates to a possibility the light weight seat frame development using local laser annealing. Prior to annealing heat treatment parts clean as possible, and to optimize the heat treatment interval FEA(finite element analysis) was performed. Prototype based on the analysis results, and the effect of heat treatment at progression more clearly look at production and also for the non-heat-treatment products, and various strength tests were carried out based on the possibility of developing a light weight seat frame examined.