골프 소비자의 체면민감성이 재구매의도에 미치는 영향: 과시적 소비성향의 매개효과와 관여도의 조절효과

고인태,김동규 한국골프학회 2021 골프연구 Vol.15 No.1

[Purpose] The purpose of this study was to examine a mediating effect of the conspicuous consumption and a moderating effect of involvement in the relationship between the golf consumer's face sensitivity and intention of repurchase. [Method] To this end, 186 usable data were analyzed with AMOS, 23.0, SPSS 23.0 and SPSS macro(hayes) [Result] Firstly, others people's consciousness and formal consciousness had a positive effect on intention of repurchase. but shame consciousness did not. Secondly, it was found that the conspicuous consumption had a full mediating effect in the relationship between the face sensitivity and intention of repurchase. Thirdly, involvement did not any moderating effect between face sensitivity and intention of repurchase. [Conclusion] It is necessary to use face sensitivity and conspicuous consumption to establish a successful marketing strategy. [목적] 본 연구는 골프 소비자의 체면민감성이 재구매의도에 미치는 영향에 있어 과시적 소비성향의 매개효과와 관여도의 조절효과를 검증하는 것에 목적이 있다. 이를 통해 관련 기업에게 고객 지향적 마케팅 전략 수립의 밑거름이 될 수 있을 것으로 기대된다. [방법] 골프 관련 제품을 구매한 경험이 있는 소비자를 연구의 모집단으로 선정하고 임의표집방법을 통해 총 186부의 데이터를 확보하였다. 그런 다음 SPSS 23.0, AMOS 23.0을 이용해 타당도와 신뢰도 분석 및 가설 검증을 실시하였다. [결과] 첫째, 골프 소비자의 체면민감성 중 타인의식, 형식의식은 재구매의도에 정(+)의 영향을 미치는 것으로 나타났으나, 창피의식은 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 골프 소비자의 체면민감성이 재구매의도에 미치는 영향에 있어 과시적 소비성향은 완전 매개하는 것으로 나타났다. 셋째, 골프 소비자의 체면민감성이 재구매의도에 미치는 영향에 있어 관여도의 조절효과는 존재하지 않는 것으로 나타났다. [결론] 골프 소비자의 체면민감성과 과시적 소비성향을 자극하는 마케팅 전략의 수립이 필요하며, 이를 위해 구독 서비스와 같은 차별화된 서비스 전략 수립을 고려할 필요가 있다.

골프용품 기업의 인플루언서를 활용한 마케팅 활동이 브랜드 이미지 및 구매의도에 미치는 영향

고인태,김동규 한국골프학회 2021 골프연구 Vol.15 No.1

[Purpose] The purpose of this study was to examine the relationships among influencer marketing, brand image and purchase intention. [Method] To this end, data was obtained from a total of 187 respondents who had experience influencer advertisement at SNS. Base on the collected data, verified the hypothesis through multi-regression analysis using SPSS 23.0. [Result] Firstly, familiarity, likability and professionalism of influencer have been shown to positive effect on the brand image, but credibility and similarity was not have an impact on brand image. Secondly, familiarity, likability and professionalism of influencer have been shown to positive effect on the purchase intention, but credibility and similarity was not have an impact on purchase intention. Thirdly, brand image have been shown to positive effect the purchase intention. [Conclusion] It is necessary to use familiarity, likability and professionalism of influencer to establish a effective marketing strategy. [목적] 본 연구의 목적은 골프 수업에서 온라인 골프게임을 적용에 따른 학습 효과를 분석하는 것이다. [방법] 결과 도출을 위해 83명의 학생들에게 온라인 게임 수행 방법을 설명하고, 각각 3회씩 라운딩 결과를 기록하도록 하였다. 학습 효과를 분석하기 위하여 수업 환경을 고려한 설문지를 사전, 사후 배포하여 자료를 수집하여 그 차이를 분석하였다. [결과] 도출된 결과를 살펴보면 어려운 운동에서 재미있는 운동으로 인식의 변화가 나타났고, 골프 용어 및 경기 운영에 대한 이해가 높아졌으며, 수행력 향상에도 도움이 된 것으로 분석되었다. [결론] 온라인 골프 게임은 학습 효과 향상 도구로 활용 가치가 있는 바. 코로나-19 시대 비대면 교육 환경을 고려한 새로운 골프교육의 모델을 제시하고, 온라인게임의 순기능을 확대하는 교육 프로그램 개발 시 시사점을 제공한다.

코로나19(COVID-19)확산이 교양체육 수업의 질, 학습정서, 성취도·만족도에 미치는 영향

고인태(Ko, In-Tea),홍대석(Hong, Dae-Seok) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.6

This study is a research study to confirm the effect of the spread of COVID-19 on the quality of lieral arts classes, learning emotions, and achievement·satisfaction. Form May to August 2021, a self-report questionnaire was conducted for college students who took th liberal arts and physical education classes at K University in S city. 262 people who faithfully participated in the responses were selected as the final subjects of this study, and frequency analysis was performed to understand the general characteristics of th subjects. The collected data were subjected to frequency analysis, Cronbach"s, descriptive statistics, independent sample t-test, one-way ANOVA, Pearson"s correlation analysis, and multiple regression analysis using the SPSS25 program. As a result, the average quality of the class was 4.56, the content of the class was 4.59, the interaction was 4.50, and the learning environment was 4.58. Learning emotions were found to have an average of 4.19, and their constituents were pleasure 4.20, pride 4.09, fire 1.61, anxiety 1.92, and boredom 1.77. The average achievement and satisfaction was 4.51, the cognitive achievement was 4.49, and the class satisfaction was 4.54.Based on the results of this study, it is hoped that it will serve as a basic data for teachers preparing for future liberal arts classes and countermeasures against pandemic.

빅데이터로 살펴본 레저스포츠로서의 스노우보드 인식과 향후 발전방안 모색

고인태(Ko, In-Tea),한장현(Han, Jang-Heon) 한국관광레저학회 2021 관광레저연구 Vol.33 No.2

자연과학편 : 웨이트 트레이닝과 써키트 웨이트 트레이닝이 근력(筋力) 및 운동수행능력(運動遂行能力)에 미치는 영향(影響)

고인태(InTaeKo) 한국체육학회 1994 한국체육학회지 Vol.33 No.3

The purpose of this study was to investigate the effects of Weight training and Circuit Weight training on the muscle strength and physical work capacity.16 physical education students at K University were selected as subjects and then. divided into two groups: the Weight training group with 8 students, the Circuit Weight training group with 8 students.Training was performed three times a week for the period of 8 weeks.The results were as follows;1. In the improvement of arm strength, leg strength, grip strength, and back strength, there is a significant difference between pre-test and post-test in both group.2. On the rest heart rate, there is very decreased in Weight training group(p<0.05) and Circuit weight training group(p<0.05).3. In the improvement of All-out time and P.W.C_(170), there is significant difference between pre-test and post-test in Weight group(p<0.01 &p<0.02) and Circuit weight training group(p<0.001 & p<0.01).

교양체육 교수의 커뮤니케이션 스타일이 수업 몰입 및 만족도에 미치는 영향

고인태(Ko, In-Tae) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.2

This study aimed to examine impact of professor"s communication style about university general physical activity classes on Commitment and satisfaction. Toward this end, a total of 317 data collected from to the survey questionnaire. 317 usable data were utilized in data analyses procedure with SPSS 23.0. The result of the study are as follows. Firstly, cooperative, trust and professional types among communication styles were found to have a positive effect on the Cognitive Commitment. while control types did not. Secondly, cooperative and trust types among communication styles were shown to have a positive influence on the Behavioral Commitment. while control and control types did not. Third, class commitment was found to have a positive influence on the satisfaction.

스포츠센터 종사자의 조직공정성과 긍정심리자본 지각이 조직시민행동에 미치는 영향 : 고용형태의 조절효과

고인태(Ko, In-Tae),김동규(Kim, Dong-Kyu) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.1

This study aims to examine the structural relationship between the organizational justice, positive psychological capital and organizational citizenship behavior in the sports center, and further to verifying differences in influence by employment condition. toward this end, the structural equation model was verified using IBM SPSS 23.0 and AMOS 23.0 for 186 data collected through the convenience sampling method after selecting employees working in the sports center. The results of this study were as follows. Firstly, among the sub-factors of organizational justice perceived by sports center workers, both distribution justice and procedural justice have been shown to have positive effects on organizational citizenship behavior. Secondly, among the positive psychology capital of sports center workers, resilience, optimism and self-efficacy were shown to have positive effects on organizational citizenship behavior, but hope did not have a significant impact. Thirdly, it has been shown that there is no adjustment effect of employment condition in the relationship between perceived organizational justice, positive psychology capital and organizational citizenship behavior of sports center workers. As large-scale human resources are being injected into the sports center, operators need to seek effective human resource management based on the results of this study, and efficient management of limited human resources based on this.

운동생리학 : 남자대학생의 심폐기능 향상을 위한 적정 운동강도의 설정

고인태(InTeaKo),노호성(HoSungNho),김형돈(HyungDonKim) 한국체육학회 2002 한국체육학회지 Vol.41 No.2

The purpose of this study was to establish of exercise intensity for improving cardiorespiratory function to 60-min steady state exercise among three exercise intensities; belowAT (the intensity 30 watts below AT), atAT, and aboveAT (the intensity 30 watts above AT). Nine healthy, male (n=9; 22.3±1.6 yrs) subjects performed each 60-min continuous exercise on the cycle ergometer. Oxygen uptake (VO2), ventilation (VE), heart rate (HR), ratings of perceived exertion (RPE), and blood pressure were measured throughout each of the three exercise intensities 60 min exercise. VO2 remained essentially unchanged during belowAT. VO2 during the exercise at atAT averaged 31.4±4.1 ml/kg/min for the first 10 min and for the final 10 min, and the difference became statistically significant when repeated-measures ANOVA was applied. However, in VO2 atAT condition was 25.1±3.2 and 28.4±2.7 ml/kg/min, respectively, and the increase in VO2 was not significant. Furthermore, the average values of systolic blood pressure (176.2±19.0 mmHg), and V˙ E (63.7± 9.3 1/min) during atAT exercise were significantly higher than those measured during atAT condition. These results suggest that the prolonged exercise at atAT level intensity probably induces unfavorable physiologic stress. Exercise at atAT level intensity may be optimal for untrained or sedentary.

아이스하키 득점력 향상을 위한 공격지역 전술에 관한 연구

이창영,고인태 한국체육과학회 2022 한국체육과학회지 Vol.31 No.1

The purpose of this study was to present the tactics to improve the scoring in offensive zone during the ice hockey games for ice hockey coaches and players. Even though the recent ice hockey games have developed rapidly in terms of speed and skills, it is true that we can’t win the games if we don’t score in the games. In the ice hockey games, in order to play effectively to improve the scoring in the offensive zone, first, all players must accurately understand and play the attack mindset, wall play, offensive zone grind, and shoulder check. Second, every players must be in the correct position in the offensive zone. When the F1 is in possession of the puck in all offensive zone areas, and then F2 goes in to support. Therefore 2 forwards in the corner, and F3 in the top of the circles, D1 and D2 in the blue line, That is the 2-1-2 attack tactics in the offensive zone. If players perform this tactic correctly in the offensive zone, we can play effectively both offensively and defensively. Third, in the attack zone, we can increase our scores by using various attack options such as Spread Zone, F Rolls High(Push), Switch, Cycling, F2 Release & Switch Side, and Bad Angle Shot. If ice hockey coaches put a little effort and study on these things, various effective and positive results can be found. The ice hockey coaches should always study for the players and them.

Ice-Hockey Backcheck에 관한 연구

이창영,고인태 한국체육과학회 2022 한국체육과학회지 Vol.31 No.6

The purpose of this study is to improve ice hockey players’ athletic performance. Ice-hockey players are always taught to backcheck as fast and hard as possible without detailed tactical instructions. But they can never beat their opponent just by working hard. During the games, energy consumption should be reduced as much as possible and all players on the ice should cooperate with each other to carry out a backcheck. The backcheck occurs most frequently during ice-hockey games. Therefore, the coaches should conduct training including various methods and tactics for backcheck. In addition, ice-hockey coaches should use video clips taken before and after training and games to analyze and prepare so that their strengths can be maintained and their weaknesses can be improved so that the players' athletic performance can be improved. In a sport with a fast game tempo, such as ice-hockey, step-by-step analysis and preparation are more necessary. Therefore, coaches should make sure the players understand the basic concepts such as the basic tactical position in the attack area, the tactical position when changing from attack to defense, and the small box in the defensive zone when backchecking, as presented in this study, and Chasing the Carrier, Locking the Wide Lane, Splitting the Defensemen, tactical options of Backcheck, and finding the Sweet Spot, Cooperation, Key Player, etc. for efficient Backcheck 3 items are applied during repeated practice and games and performed using video clips. When feedback is given after analysis, the athletic performance of the players can be improved.