한국배구슈퍼리그의 활성화를 위한 전략적 마케팅 모형 개발

조영호 한국스포츠산업경영학회 1999 한국스포츠산업경영학회지 Vol.4 No.2

본 연구는 한국배구슈퍼리그의 활성화를 위한 전략적 마케팅 모형을 개발하는데 그 목적이 있다. 본 연구의 대상은 배구전문가 즉, 전국에 있는 한국배구슈퍼리그에 참가하는 국내·국제심판, 대한배구협회 임직원 그리고 감독 및 코치 등 일선지도자 56명으로 하였다. 본 연구에 사용된 조사도구는 "아마츄어 스포츠단체를 위한 전략적 마케팅 모형"(김치조, 1997), "민속씨름경기의 마케팅 전략을 위한 소비자 행동 분석"(조근종·이학래·이강평·최창국·임용규·조영호·이진수, 1996) 등을 기초로 하여 배구전문가들과 스포츠마케팅 전문가들과의 심층면접조사를 통해 설문지를 작성하였다. 설문문항 내용은 대한배구협회의 조직사명, 한국배구슈퍼리그의 마케팅 목표 및 마케팅 믹스 전략, 그리고 정치·제도·문화·사회·경제 및 경쟁적 환경에 있는 종목과의 세부진술상황 비교, 한국배구슈퍼리그의 프로화 등이다. 설문문항 내용은 한국배구슈퍼리그의 마케팅믹스(8문항), 내적환경(6문항), 외적환경(4문항)이다. 신뢰도 계수는 545∼804이었다. 분석 결과로서 첫째, 대한배구협회의 사명은 배구 발전이 가장 높게 나타났으며, 한국배구슈퍼리그의 목적 및 목표는 재정자립이 우선되어야 하는 것으로 나타났다. 한국배구슈퍼리그가 발전하기 위한 내·외적 환경은 개선점이 많은 것으로 나타났다. 둘째, 한국배구슈퍼리그가 활성화되기 위한 마케팅믹스 전략은 스타 플레이어를 이용한 제품전략, 입장료의 할인제, 지정 좌석제, 지정예매처와 같은 다양한 가격전략, 도시별 배구 팬 조사를 통해 개최 지역을 확대하는 장소전략, 끝으로 한국배구슈퍼리그 개최지역을 그 지역 스포츠 축제의 장으로 승화시키는 촉진전략이 필요한 것으로 나타났다. 셋째, 한국배구슈퍼리그의 프로화에 대한 결과는 '찬성한다'가 92.8%로 압도적으로 높게 나타났으며 직접적인 프로화보다는 세미프로가 선행되어야 하는 것으로 나타났다. The purpose of this study was to design a strategic marketing model to activate the Super League Volleyball in Korea. The subjects of this study were 56 persons of volleyball coaches, national and international refrees, and directors and board members of Korea Volleyball Association(KVA). Cronbach's α was 0.545∼.804. The results of this study can be summarized as follows: First, the roles of KVA expected by the most of the subjects responding to the questionnaire was development of the volleyball, followed by improvement of people's leisure through volleyball and enhancement of national image. Second, the expected marketing goal and objective of the KVA were financial self-sustenance of KVA, followed by attraction of more volleyball fans through improved competition capability, activation and development of volleyball, activation of local volleyball competitions, and etc. Third, it was found that the current Super League Volleyball Game had many problems in such internal terms as contents of competition, operational management, marketing management, financial management, and organizational management. In addition, the external problems (political, economic, cultural, legal or institutional) were found to impede the activation of the Super League Volleyball. Fourth, the expected marketing mix strategies expected of Korea Super League Volleyball are as follows: ① Product strategy: marketing strategy using star players. ② Pricing strategy: Entrance fee 5.000 wons (discount system, designated seat system, designated reservation system, and etc.). ③ Place strategy: Expansion of game venues through regional wise surveies of fans. ④ Promotion strategy: Utilization of Super League Volleyball Game as local sports festival (ex.: Meeting between local fans and volleyball stars, volleyball fans' night, and volleyball-related people's and etc.). Fifth, 92.8% of the subjects agreed to launching the professional Volleyball league as soon as possible. They also suggested that the professional volleyball league should be preceded by an extensive survey and institutional improvement through the operation of a preparatory semi-professional league.

경기지역 정보화 촉진 방안

조영호,Jo, Yeong-Ho 한국정보통신집흥협회 1991 정보화사회 Vol.44 No.-

정보사회의 건설도 지역의 발전과 국토의 균형적 성장이라는 대전제에 맞추어 이루어져야 하며, "정보의 지방화"와 "지방의 정보화"가 동시에 이루어져야 한다.

"하천환경문화공간 조성"

조영호,Jo, Yeong-Ho 한국하천협회 2007 하천과 문화 Vol.3 No.3

선거현황 : 2013 독일 연방하원선거

조영호 한국선거학회 2014 선거연구 Vol.4 No.1

양조절 환기 마취시 개흉이 동맥혈가스분압에 미치는 영향

조영호,김병권,구본업,강훈수 대한마취과학회 1982 Korean Journal of Anesthesiology Vol.15 No.1

This study was attempted to observe the possible effects of open chest and the decubitus position on blood gas values during controlled ventilation. We used a volume-type ventilator to maintain regular tidal volume throughout the operation, A total of 51 cases which underwent open chest surgery between 1979 and 1981 in Department of Anesthesiology in Kyungpook National University Hospital were selected. PaO_2, PaCO_2, pH and MAP were measured at ten minutes after induction (control group), decubitus position (ducubitus group) and chest was opened (open chest group). The PaO_2 value in open chest and decubitus group revealed a tendency of elevation compared with the control group. The PaCO_2 value in open chest revealed no remarkable change compared with the control group. The pH in open chest and decubitus group showed a tendency to increase compared with the control group. The MAP showed a tendency to decrease in open chest & decubitus groups and decreased gradually. From the above results, MAP showed a gradual decrease but the increase of pH and PaO_2 suggested the inclination of respiratory alkalosis due to hyperventilation during volume controlled ventilation anesthesia.

변비진단을 위한 대장통과시간 검사의 적용

조영호,손순룡,이양섭,강형욱,홍종부,김건중 대한방사선사협회 1998 대한방사선사협회지 Vol.24 No.2

하이텔 서어비스 利用者의 特性에 관한 硏究

曺永浩 韓國外國語大學校 1993 世友 Vol.14 No.-

협응성 장애 아동의 분할 반응시간

조영호,최종진 단국대학교 1995 敎育論叢 Vol.11 No.-

약물성 치은증식에서의 제Ⅰ,Ⅲ형 교원질 분포에 관한 면역조직화학적 연구

조영호,조한국 慶熙大學校 齒科大學 1995 慶熙齒大論文集 Vol.17 No.1

The purpose of this study was to evaluate the distribution of type I and type III collagen in drug-induced gingival hyperplasia, and then to prove differences in normal gingiva and drug-induced gingival hyperplasia. 2 cases of normal gingiva and fibroma as controls, 4 cases of dilantin gingival hyperplasia and nifedipine gingival hyperplasia from files of Dept. of Oral Pathology, School of Dentistry, Kyung Hee University were stained with H--E, Masson's trichrome for collagen, Verhoeff for elastic fiber, Toluidine blue for mast cells, andimmunostained with rabbit anti-human type I and type III collagen antibody using labeled streptavidin-biotin complex peroxidase method. The results were as follows ; 1. Age distribution showed that dilantin gingival hyperplasia and nifedipine gingival hyperplasia occurred in range of age from 13 to 39 years(mean age : 26.5 years) and from 33 to 57 years(mean age : 45.5 years), respectively. And sex distribution showed mastly more predilection for male. 2. The cases of dilantin gingival hyperplasia were weak positive immunoreactivity to anti-type I collagen antibody in covering epithelium and lamina propria, and strong positive immunoreactivity to anti-type III collagen antibody in lamina propria, perivascularand hyperplastic collagen bundles. 3. The cases of nifedipine gingival hyperplasia were moderate or strong positive immunoreactivity in hyperplastic covering epithelium to anti-type I collagen antibody, and strong positive immunoreactivity in subepithelial connective tissue, perivascular and hyperplastic collagen bundles to anti-type III collagen antibody but weak positive immunoreactivity in inflammatory region. 4. The elastic fibers were distributed in the area of hyperplastic collagen bundles and wall of blood vessels. 5. The mast cells were distributed in the subepithehal connective tissue, perivascular region and loose connective tissue. 6. The immunoreactivity to anti-type I , III collagen antibody were reduced in the inflammatory area withy prominent plasma cells.

이동작동기식 완전 이식형 인공 심장의 심실간 공간 압력 파형 해석에 관한 실험적 연구

조영호,최원우 대한의용생체공학회 1997 의공학회지 Vol.18 No.1

To regulate cardiac output of the Total Artificial Heart(TAH) physiologically, the hemodynamic information must be toed back to the controller. So far, our group has developed an automatic cardiac output control algorithm using the motor current waveform, It is, however difficult to detect the preload level such as a filling status of ventricular inflow and the variation of atrial pressures within normal physiologic range(0-15 mmHg) by analyzing the motor current which simultaneously reflects the afterload effect. On the other hin4 the interventricular volume pressure(IVP) which is not influenced by arterload but by preload is a good information source for the estimation of preload states. In order to find the relationship between preload and IVP waveform, we set up the artificial heart system on the Donovan type mock circulatory system and measured the IVP waveform, right and left atrial pressures, inflow and outflow waveforms and the signals represented the information of moving actuator's position. We shows the feasibility of estimating the hemodynamic changes of inflow by using IVP waveform. fife found that the negative peak value of IVP waveform is linearly related to atrial pressures. And we also found that we could use the time to reach the negative peak in IVP waveform, the time to open outflow valve, the area enclosed IVP waveform as unfu parameters to estimate blood filling volume of diastole ventricle. The suggested method has advantages of avoiding thrombogenesis, bacterial niche formation and increasing longterm reliability of sensor by avoiding direct contact to blood.