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于锁清,대운해 중한연구학회 2023 중한연구학간 Vol.0 No.30
Since the outbreak of the COVID-19 pandemic in 2020, the world economy has experienced a significant downturn, with the tourism industry being particularly hard hit. By the end of 2022, China had relaxed its epidemic control measures, and major tourist attractions gradually reopened, with the tourism industry gradually returning to normal. However, the psychological impact of the epidemic on the public is far from over. This article constructs a structural equation model based on the relationship between typical psychological states such as post-epidemic anxiety, tourism confidence, and tourism willingness, and uses a survey questionnaire to verify and analyze the model. The results show that: (1) The potential impact of the post-epidemic era will continue for a long time, and people’s anxiety about health will remain at a high level; (2) The negative impact of economic anxiety undermines tourist confidence and leads to a significant decline in people’s willingness to travel.; (3) Information overload and uncertainty in tourism lead to the emergence of information anxiety, which has a negative impact on individual tourism willingness; (4) In the face of increased uncertainty and risk, tourism confidence can increase tourists’ trust in tourism destinations and service quality, thereby enhancing their tourism willingness. This study not only helps to further clarify the psychological conditions and tourism willingness of the public in the post-epidemic era but also provides a reference for the recovery and revitalization of the tourism industry in the post-epidemic era.
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