e-transformation화 되는 전자정부 정보화 사업 정량효과분석을 위한 평가모델 및 방법론에 관한 연구

이대철 세종대학교 산업경영대학원(eMBA) 2006 국내석사

배우자 선택 요인과 여행경험이 신혼여행상품선택에 미치는 영향에 관한 연구

조은정 세종대학교 산업경영대학원 2004 국내석사

The purpose of this study is to investigate and analyze the effect of spouse selection factors and travel experience on outbound honeymoon tour choice attributes in order to provide useful information for the honeymoon tourism marketing. The objects of this research are as follows: First, to investigate the influence of spouse selection factors on outbound honeymoon tour selection . Second, to investigate the influence of travel experience and demographic characteristics on outbound honeymoon tour selection. And the hypotheses of this research are as follows: 1. Outbound honeymoon tour selection is influenced by the spouse selection factors. 2. Outbound honeymoon tour selection is influenced by the past overseas package tour experience. Data collection was done by questionnaire. The samples were selected from 253 people who are not married (female: 158, male: 95) living in the Metropolitan area from 8^(th) Nov. to 30^(th) Nov. 2004. The data was analyzed by Factor Analysis, Correlation, Multiple Regression, T-Test, One-way ANOVA and data analysis was processed by SPSS 11.0. Outbound honeymoon package tour selection factors are as follows: Factor1 is 'Characteristics of package tour'. Factor2 is 'Entertainment & sightseeing of destination'. Factor3 is 'Hotels' level & facilities'. Factor4 is 'Information & word-of-mouth of destination'. The spouse selection factors are as follows: Factor1 is 'Personal characteristics of spouse'. Factor2 is 'Age of spouse'. Factor3 is 'Economical and social status of spouse'. Factor4 is 'Third party's opinion' The results of this study were as follows: 1) The effect of spouse selection factors on outbound honeymoon tour choice attributes. (1) People who gave high scores on 'Characteristics of package tour' also considered 'Personal characteristics of spouse' and 'Age of spouse' important. (2) People who gave high scores on 'Entertainment & sightseeing of destination' also considered 'Personal characteristics of spouse' and 'Third party's opinion'. (3) People who gave high scores on 'Hotels' level & facilities' also considered 'Personal characteristics of spouse'. (4) People who gave high scores on 'Information & word-of-mouth of destination' also considered 'Personal characteristics of spouse' and 'Age of spouse'. Based on the study results, I accepted the hypothesis No. 1(Outbound honeymoon tour selection is influenced by the spouse selection factors). 2) The effect of travel experience on outbound honeymoon tour choice attributes. (1) There were significant differences in the number of past overseas travel (score 0 and over 6) in the value of 'Characteristics of package tour'. (2) There were no significant differences in 'The past overseas package tour experience' in the value of outbound honeymoon tour choice attributes. (3) There were no significant differences in 'The experience of foreign residence' in the value of outbound honeymoon tour choice attributes. (4) There were no significant differences in the 'Information & word-of-mouth of destination' in the value of outbound honeymoon tour choice attributes. Therefore, hypothesis No. 2(Outbound honeymoon tour selection is influenced by the past overseas package tour experience) is verified. 3) The effect of demographic characteristics on outbound honeymoon tour choice attributes. (1) The value of 'Characteristics of package tour' and 'Information & word-of-mouth of destination' were more important to women than to men. (2) Age group from 21 to 25 and from 31 to 35 considered the value of 'Characteristics of package tour' and 'Hotels' level & facilities' more important than other groups. (3) There were no significant differences in 'The education level' when selecting outbound honeymoon tour choice attributes. (4) Office workers, professionals (doctors, professors, artists) and students considered more important than other worker groups in the value of 'Entertainment & sightseeing of destination'. And office workers and students also considered 'Hotels' level & facilities' more important than other worker groups. (5) Average monthly income group under ￦1,000,000 and over ￦2,000,000 considered 'Characteristics of package tour' more important than other groups. And all the groups in average monthly income considered in the value of 'Hotels' level & facilities'. The meaning of this study is as follows: This study investigated the effect of spouse selection factors and travel experience on outbound honeymoon tour choice attributes, of which results will serve as useful information to travel agencies (especially for honeymoon tour packages). Furthermore, the result will affect in the field of joint work that between travel agencies and wedding information company in the future.

군 조직에서 KMS 활용에 미치는 영향에 대한 연구 : 공군 ‘A’부대 중심

이영종 세종대학교 산업경영대학원 2007 국내석사

디지털 경제사회는 지식 사회이기도 하다. 많은 조직들이 KMS(지식관리시스템)을 도입하였고 군도 예외가 아니다. 본 연구는 군이라는 특수한 상황에서 KMS의 활용 활성화 방안에 대해서 도출하였다. 이를 위해서 특히 공군의 KMS를 진단하여 문제점을 살펴보고 군 조직의 특성에 따른 해결방안을 모색해 보았다. 본 연구를 통해서 군 조직의 특성 중 지식공유에 영향을 미치는 강점으로 군 조직의 업무특성인 공식화, 조직문화의 신뢰성, 지휘부의 의지를 도출하였으며, 실증분석으로 지휘부가 지식공유에 대해 의지가 있다고 인식하는 사용자가 지식공유에 대한 인식도 높으며, KMS 활용도 많이 한다는 사실을 입증하였다. 특히, 지휘부의 의지는 KMS 활용에서 타인의 지식을 활용하는 소극적인 측면에서 영향을 미친다.

관광자원의 유형에 따라 실버계층이 지각하는 관광의 위험 가능성과 위험 결과 : 제주도의 실버관광객을 중심으로

강윤희 세종대학교 산업경영대학원 2008 국내석사

관광자원의 유형에 따라 실버계층이 지각하는 관광의 위험 가능성과 위험 결과 - 제주도의 실버관광객을 중심으로 - 본격적인 초고령화 사회로의 진입에 따라 풍부한 여가시간과 경제력 향상, 교육수준이 높은 실버계층의 증가는 그들의 다양한 여가활동 욕구가 관광시장의 확대를 불러올 것이다. 그러나 이러한 관광에 대한 적극적인 여가활동 동기에도 불구하고 실버계층이 관광활동에 있어서 ‘지각되는 위험요인’들이 존재하고 있다. 따라서 본 연구는 실버계층이 관광을 하는데 있어 지각하는 위험이 어떠한 영향을 미치는 지에 대해 연구하고자 실버관광객이 참여하는 관광자원의 유형에 따라 지각하는 위험의 가능성과 위험 결과를 구분하고, 실버계층의 관광특성과 개인특성이 관광자원 유형과 위험지각 관계에서 어떠한 영향을 미치는지 연구하고자 하였다. 본 연구의 목적을 달성하기 위해 제주도에서 관광일정을 끝마친 55세 이상 실버계층을 대상으로 제주공항에서 편의표본추출방법으로 설문지를 배포하였고, 조사방법은 기기입식 설문조사방법(self-administered questionnaire survey method)을 사용하였다. 본 연구의 설문지 설계는 관광자원 유형 12문항, 위험 가능성 15문항, 위험 결과 15 문항, 실버계층 관광특성에 관한 7문항, 개인특성 5문항으로 구성하였다. 설문조사에서 수집된 자료에는 총 306부가 자료에 이용되었고 분석방법으로는 사회과학 통계 패키지 프로그램인 SPSS/WIN 12.0 통계 프로그램을 활용하여 빈도분석(Frequency Analysis). Cronbach'α를 이용한 신뢰도 분석(Reliability)과 요인분석(Factor Analysis. 상관관계분석(Correlation Analysis, 다중회귀분석(Multiple Regression Analysis), 계층적 회귀분석(Hierarchical Multiple Regression)을 시행하였다. 이러한 분석방법을 이용하여 연구과제인 관광자원 유형에 따라 실버관광객이 지각하는 위험의 가능성과 위험결과에 어떠한 차이점이 있는지, 실버 관광객의 관광특성은 관광자원 유형과 위험 가능성, 위험 결과 관계에 어떠한 영향을 미치는지, 그리고 실버관광객의 개인특성은 관광자원 유형과 위험 가능성, 위험 결과 간의 어떠한 영향을 미치는지 살펴보았다. 연구과제에 대한 결과 실버계층은 유흥, 쇼핑․위락관광을 선호하지 않을 뿐만 아니라, 신체적인 피곤함을 느낄 만큼 일정에 얽매인 관광을 하지 않고, 비교적 시간적 여유를 가지고 관광하기 때문에 육체적 피로감은 크게 지각하지 않은 것으로 나타났다. 한편 관광 후 자연․문화형 관광지에서 생각보다 높은 물가로 인하여 예상외의 비용을 발생하였고 관광 전과는 달리 관광 후 피곤함을 높게 인지한 것으로 파악된다. 실버관광객의 개인특성(연령, 학력, 수입)은 관광자원 유형과 위험지각성 간의 관계에 차이가 있는지 조사한 결과, 실버관광객은 관광 전보다 관광 후가 지각되는 위험이 다소 감소하는 것으로 나타났고, 연령과 학력이 높아질수록 위험지각은 낮은 것으로 나타났다. 이러한 결과는 가족들의 추천의사. 재방문의사로 관광 전․후의 위험지각이 다르게 나타나는데, 관광 후 실버관광객은 관광하는 동안 관광지의 문화에 익숙해지고 적응하게 되어 위험지각은 상당 수준 감소하게 되었다고 보여 진다. 이처럼 실버관광객이 지각하는 위험 가능성과 위험 결과는 다르게 나타났음을 제시하였고, 개인특성인 연령, 학력, 수입에 따라 관광자원 유형과 위험지각 간의 관계에 영향을 준다는 연구결론에 시사점이 있다 기존 연구에서는 위험지각이 소비자행동에 있어서 상품선택 의사결정에 미치는 영향과 관광객의 위험지각에 따른 여행상품에 대한 의사결정에 미치는 영향은 연구되어 왔으나, 본 연구에서는 Havitz(1991)의 이론을 바탕으로 위험지각(perceived risk)을 좀 더 세분하여 실수할 가능성의 인지요소인 위험 가능성(risk probability)과 잘못 선택한 결과로 파생되는 실패의 인지, 즉, 위험 결과(risk consequence)로 나누었다. 이에 본 연구는 실버계층을 대상으로 관광자원 유형에 따라 위험지각에 미치는 영향을 차별적․심층적으로 분석하였다는 측면에서 의미가 있다 본 논문의 한계점은 실증연구의 대상지역을 제주도지역에 국한 하였으므로 본 논문의 연구결과를 모든 실버관광객이 지각하는 위험에 미치는 영향으로 일반화시키는데 한계가 있어 다양한 실버관광객들을 수렴하지 못했음을 부인할 수 없다. 향후의 연구에서는 되도록 많은 지역에서 표본을 추출하여 전반적인 실버계층을 연구할 필요가 있다. 또한 실버관광에 대한 연구는 활발히 이루어지고 있으나 정작 실버관광의 위험지각에 대한 연구는 별로 알려져 있지 않다. 향후 연구에서는 다양하고 심도 있는 연구의 진행을 위해 실버 관광자의 관광지에 대한 위험지각에 관한 체계적이고 광범위한 연구가 필요할 것이다.

도시마케팅을 활용한 도시경쟁력 결정요인에 관한 연구

최인식 세종대학교 산업경영대학원 2008 국내석사

1995년부터 본격적으로 지방자치시대를 맞이하여 지방자치정부는 자본, 방문객, 이주민 유치, 주민의 생활의 질 향상이라는 목표를 갖게 되었다. 도시마케팅은 도시와 관련된 고객에게 가치를 창조하고 커뮤니케이션하고 전달하며 지방자치단체와 이해관계자에게 이익을 주는 방향으로 고객과의 관계를 관리하는 도시의 기능이자 과정이다. 이러한 도시마케팅의 수행과정을 통하여 자본과 기업이 유치되고 인구가 증가하며 방문객이 늘어나면 지역경제가 활성화되면서 주민 생활의 질 향상으로 이어져 타 도시와의 차별화를 가져오기 때문에 스스로 강한 경쟁력을 가질 수가 있다. 본 연구의 목적은 기업도시, 혁신도시, 교육도시 등 다양한 형태의 도시 경쟁력 차원의 정책을 도시마케팅의 관점에서 도시경쟁력과 관련한 과정과 요소들을 분석하여 도시정부들에게 수요자 측면에서 도시경쟁력을 제시하는 것이다. 이를 위하여 선행연구를 토대로 도시경쟁력의 개념과 목적, 유형 그리고 도시경쟁력을 위한 구성요소들을 고찰하고 이론적 고찰을 토대로 연구모형을 통한 조작적 정의와 측정 항목과 가설의 설정과 수집된 자료를 바탕으로 통계적 기법을 통해 수요자가 바라보는 도시경쟁력 결정요인을 제시하였다. 본 연구를 토대로 기존의 도시 간 경쟁력 지표모형이 현실적용을 최우선으로 두고 있는 관계로 그 지역만이 갖고 있는 독특성을 무시한 개념적 틀과 지표의 통일된 구성논리 등의 한계로부터 주민과 기업 그리고 방문객이 중심이 된 수요자적 측면에서의 요인 설계를 하였다는데 중요한 시사점을 제공한다. With the full-scale era of local autonomy starting in 1995, local governments got to have such goals as capital, visitors, settlers and life quality of residents. City marketing refers to a kind of function and process of a city to create, communicate and deliver values to the city's customers and to manage the customer relationships for the local governments and stakeholders to benefit from. City marketing can help to attract capital and corporations, increase the population and visitors, vitalize the local economy, enhance the life quality of the citizens, and differentiate a city from others, thus reinforcing strong competitive edge. The purposes of this study were to analyze the processes and elements related to city competitiveness from the perspective of city marketing including various policies for a corporation, innovation, and education city and to suggest some plans to increase the competitiveness to the city governments, which were the users. For those purposes, previous studies were reviewed in terms of the concept, goals, types and constituents of city competitiveness. Then theoretical considerations and research models were consulted for operational definitions, measuring items, and hypotheses. And the gathered data were treated with statistical techniques to identify the determinant factors of city competitiveness in the view of users.

부동산 환경변화에 따른 부동산중개업의 발전방안에 관한 연구 : 국가 공인민간 전문자격제도 도입을 중심으로

지상기 세종대학교 산업경영대학원 2008 국내석사

A Study on the Development Scheme of Real Estate Business with Changes in the Real Estate Environment: - Focused on the Introduction of National-licensed Civil Expert Qualification System - JI, Sang Gi The Graduate School of Industy and Business Management(eMBA) Sejong University This study was intended to improve the domestic real-estate brokerage policy. Rapid environmental changes like restructuring, the opening of the market, big changes for financial and information-oriented society have required a sort of powerful reformation for the domestic real estate brokerage policy. Especially, the opening of the real estate market to attract the foreign capital during the IMF-supported regime due to the Korean exchange crisis brought about the phenomenon that users got together major investment in real estate. So its problems raise the improvements of the current real estate brokerage policy. Currently, the domestic real estate brokerage has four problems. First, the speciality of real estate brokerage is insufficient. It is not enough to ride the waves of the globalization and the opening of the market for domestic major investment in the real estate markets. The second problem is restriction on the work of real estate brokerage. This work restriction hampers the progress for integration of real estate service and causes the drop of competitiveness with the foreign real-estate brokerage company. Third, the scale of business is paltry. Advanced foreign companies do their business at will in Korea that induce the economics of scale, but domestic real estate brokers have been limited to that they just do transactional brokerage. So, domestic real estate brokers have the paltry structure that cannot run the scale of business. Finally, the real estate brokerage commission is unreasonable. One reason is that there are problems in the premium rate system of the real-estate brokerage commission. Another reason is that the equity of several rates and compensation systems is not taken into consideration. These common problems present that are not only small-scale real estate brokers but also large-scale real-estate brokerage companies. If those problems are not solved, the real estate market are encroached by advanced foreign real-estate companies that have capital and specialities. And these phenomena endanger their bases and weaken their locations. To cope with rapid socioeconomic environmental changes, develop the Korean real estate industry and protect consumers, this study attempted to present the improvement of several problems in real estate brokerage system, especially by introducing the 'National licensed civil expert qualification system as the scheme for training specialized manpower for the advancement of the real estate brokerage business. brings up as professional talents. The operation subject for introduction of 'National licensed civil expert qualification system' is needed to deliberate between related groups. But 'Korea licensed real estate agent association' is most proper as a operation subject at present. Applying qualified person is the man who has hands-on background more than 5 years after acquiring 'licensed real estate agent', and who obtains a master's or doctor's degree(just in a master's degree case, the person has to have hands-on background after obtaining degree). The level of examination is proper that locates between 'licensed real estate agent' exam system and 'appraiser'(technical estimator). It could be altered through the changing of established real-estate industry and competitiveness. The examination field has to put in operation on 5 subject(legislation, business practice, finance, development, and investment analysis) for developing the speciality. But for successful settlement of 'National licensed civil expert qualification system' above all, it has to solve the systematic education system, the high ability of real estate agents, enlarge the work domain in various field, overcome its smallness and reorganize the brokerage fee as previously stated.

인터넷 쇼핑몰의 판매촉진 유형이 소비자 구매의도에 미치는 영향 : 의류제품을 중심으로

김민회 세종대학교 산업경영대학원 2008 국내석사

Today, Internet shopping malls have increased along with the expansion of the Internet and the competitions among shopping malls have become intense. Therefore, shopping malls make full use of a variety of methods to gain a competitive edge and use various sales promotions. This study attempted to examine how four types of sales promotions such as a money-back guarantee, free gift/discount coupons, no-interest financing plans, and mileage benefits had influences on purchase intentions according to customer's compulsive buying, perceived values, and perceived risk. The study focused on clothing items in the Internet shopping malls and was conducted with 310 participants who were interested in the Internet shopping malls and had purchased goods on the Internet. The study established the theological basis for practical studies through literature studies and the data from questionnaires were statistically analyzed. The results were as follows. Firstly, the types of sales promotions had a significant influence on customer's purchase intention. Secondly, only perceived values among purchase intention, perceived values and perceived risk had influence on purchase intention. More specifically, while free gift/discount coupons and no-interest financing plans had influence on purchase intention, no influence of a money-back guarantee and mileage benefits on purchase intention was observed. Although a money-back guarantee and free gift/discount coupons among the types of sales promotions had influence on perceived risk, no influence of no-interest financing plans and mileage benefits was observed. Even though the types of sales promotions had generally influence on customer's compulsive buying, perceived values, perceived risk, consumer needs increased and no direct relationship between compulsive power and purchase intention was observed under the circumstance that only perceived values among compulsive buying, perceived values and perceived risk had influence on customer's purchase intention. Although the studies related to sales promotions have been conducted off-line, it is meaningful that this study suggests that consumer's purchase intention can be different from off-line, considering that the Internet shopping malls have been gradually expanded.

여행자의 온라인여행사 선택속성과 재방문시 선택속성에 관한 비교연구

양찬열 세종대학교 산업경영대학원 2005 국내석사

The Purpose of this study is to find out major choice attribute on on-line travel agency when the traveler takes a trip, and also to investigate the difference among choice attribute based on traveler's characteristics. The data for this study was collected from a questionnaire survey of 307 tourists who have ever taken a travel experience through on-line travel agency. The period of data collection was from 4th. June to 6th June, 2005. The data was analyzed by Factor Analysis, Correlation, multiple Regression, T-test and data analysis was processed by SPSS/W N 12.0. Relying on factor analysis, authors found that 4 factors were the important choice attribute. Namely, the importance of rank order of these factors are as : Factor 1 is Site use environment : site convenient characteristic, information search convenient characteristic, Many travel information, Design is refined, Easy domain Factor 2 is Service environment : modification & cancellation convenience, delivery service, promptness of reply, Presence of service compensation system, Satisfaction experience of past, information quick renewal Factor 3 is Personal environment : designates from the company, Anonymous characteristic of transactions, sell articles with a premium, Recommendation of a familiar family friend, omnifarious event, Continuous community formation Factor 4 is General environment - moderate prices, simple & convenient reservation, Business control ability of staff, Believing brand According to the experience of overseas travel, there are statistically siginificant difference in selecting On-line Travel Agency such as type of travel or the purpose of travel, etc. Added to this, an activating strategy of tourism electronic commerce on a travel agent is as follows. First, it depends on convenience of tourist product. Second, intense stablilization of electronic payment system . Third, low price policy pull in customers searching for price benefit. Fourth, an online buyer compares it with an off-line buyer that is provided more Sixth, attractive brand image development that it is matched by the need of target customers, brand image, are needed.

택지개발사업에 따른 사업주변지역의 지가변화 특성분석 : 화성동탄지구 중심으로

조정원 세종대학교 산업경영대학원 2008 국내석사

ABSTRACT Analysis on Characteristics of the Changes in Land Prices According to Land Development Project - Centering on a Case of Hwaseong Dongtan District - Jo, Jeong Won Department of Real Estate, Graduate School of Business Administration, Sejong University Land is the most basically material foundation as a site of human life, and is also the basic element of forming nation. Given seeing from this viewpoint, as the land is what is prerequisite for life and activity in all the people, it can be said to be the most precious resource. Also, as the land is one of production factors necessary for production activity in a human being along with labor and capital, it was what is close to society with small population, but came to result in being treated as economic goods whose existence volume is limited according to a rise in population and to development in industry. Consequently, it becomes the subject of occupancy and transaction, thereby bringing about a change in land prices in the process of demand and supply. The purpose of this study is to allow resources in our society to be the most productive distribution in industry, and to make land available for the relatively advantageous use rather than the disadvantageous use, and for the more relatively important use rather than the unimportant use, by analyzing characteristics of the changes in land prices in the surrounding districts according to the land development project. After carrying out the analysis on size in changes by using the land-price change rate as for this, the results are as follows. it presented in order to be possibly given a help in judging profitability caused by the investment behavior. In the society of capitalism that has the private-property system as the basis, the land of having the public character becomes the target of a private right in light of the legal system, thereby being strongly protected as private property. As a result, the tendency is indicated strongly that the land is commercialized for pursuing profits, that the farming land is also possessed while expecting a rise in land price rather than being cultivated, and that the enterprise allows the bought land to be corporate asset, thereby having brought up a help in judging profitability for the investment behavior.

전자유통 업체의 입지특성이 매출액에 미치는 영향에 관한 연구

김경표 세종대학교 산업경영대학원 2008 국내석사

The location is very crucial for retail stores. The sales and success or failure of a company are dependent on locations. The reason I chose to study this subject, is the rareness of published papers in this field. There are many papers on convenience and discount stores, but papers on electronic distributing stores have been hardly published. The ways of developing based on experience and sense will be changed to positive and objective ways through this study. This thesis is consisted of 5 chapters. The first will be about the background, purpose, scope and methods of research. The second one is for consideration of papers and volumes about both trading area and location theories, and consumer's behavior theories. The third chapter has an outline for preceding study and analysis of the sales of electronic distributing companies. Some hypothesisese also were set up, through analyzing research materials in the third chapter. In hypothesis 1-1, the sales are high at location with a couple of competitors. In hypothesis 1-2, the sales are also high at location with more than three competitiors. In hypothesis 2, the sales in Seoul are higher than sales in the country area. In hypothesis 3, stores built on unimproved property have higher sales than stores on leased land. In hypothesis 4, complex stores get higher sales. In hypothesis 5, conveniently situated spots have higher sales. In hypothesis 6, stores with front parking lot have higher sales. In hypothesis 7, duplex stores have higher sales than single story building. In this study to figure out those relations, I used SPSS 12.0 program for processing materials. I also used comparing averages of independent variables and univariate analysis of factors. Finally, through regression analysis, I analyzed each contributing factors on sales and sales per pyeong(a land measure of six square cheok). As a result, I found the sales were different at location with three competitors, and sales in Seoul were higher than in country area. There were no difference between stores built on unimproved property and stores on leased land. It was not single stores but complex stores, which influenced the sales. And there were no difference between conveniently situated spots and inconveniently situated spots, duplex stores single story stores. As a conclusion drawn from regression analysis, I can confirm the biggest factors on sales are reducing indirect costs and forming complex stores.