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In this paper, on the basis of porter's diamond model, through the south Korean cosmetics and the status quo of China's cosmetics industry, as well as the south Korean cosmetics in the Chinese market development present situation, a further analysis about the south Korean cosmetics companies enter the Chinese market, the elements of the competitive advantage of conditions, demand conditions, operating conditions, related industries, the role of government, development opportunities, and at the same time analyzes the south Korean cosmetics in the Chinese market with the marketing strategy of competitive advantage. Then in order to keep the south Korean cosmetics in the Chinese market competitive advantage, and analyzes the south Korean cosmetics enterprise in sales path, customer service, business strategy, etc. Through the above analysis of further promotion of the competitiveness of the south Korean cosmetics brand in the Chinese market.